Kathleen M. Email & Phone Number

Bellevue, Wa, Us

Working cross-functionally to lead integrated marketing campaigns for vertical product launches and other specialized campaigns. - Key responsibilities include: Developing overall campaign marketing strategy, working with agency and in-house teams to develop assets, launch assets in market, review and report on on-going campaign results- Tools leveraged include: Salesforce, Pardot, Marketo, 6sense, Terminus, PowerBi

San Francisco, California, Us

Led marketing for Series A Startup in the Sales Enablement Industry. - Collaborated directly with CEO to develop overall marketing strategy, including events, inbound and outbound campaigns, content strategy, website, partner strategy, and more- Optimized monthly webinar series, generating 300+ leads monthly; Increased webinar registration rate by 31.6% - Launched live "Dinner Social" series: An event with dinner & networking with peers, enabling sales to connect with customers and prospects in-person- Refined core campaigns (i.e. leadership course), maximizing efficiency and helping sales connect with mid-funnel prospects; Increased email open rates by 22.3%- Developed new reporting dashboards/processes to streamline campaign measurement within Hubspot and Salesforce

Portland , Me, Us

- Developed and launched fully integrated digital and offline ABM campaigns, using tools such as Marketo, Terminus, Sendoso, GoogleAds, LinkedIn, Unbounce, Expression Engine, among others- Led creation of assets for ABM campaigns, including writing emails, designing ads, creating ad copy, launching landing pages, writing video scripts- Launched and ran monthly recurring product webinars- Sourced third-party vendors and technology providers for ABM campaigns- Led presentations on results of ABM campaigns and programs for sales and BDR teams - Worked with teams cross-functionally (including sales, BDR, product, brand, create) to develop and launch integrated campaigns

Portland , Me, Us

- Worked cross-functionally to lead marketing projects such as webinars, white papers, graphic design, emails, and other marketing assets - Deployed and implemented project management tools (Redbooth, Asana) to streamline marketing asset creation - Utilized Hubspot and Unbounce to create emails, landing pages and forms - Strategized, coordinated, and deployed new email & landing page designs - Created integrated email and direct mail sequences for sales and BDR team to utilize (in Outreach) - Managed external freelancers and vendors

Los Angeles, Ca, Us

•Oversaw and managed a small marketing team of 10 for both B2B and B2C markets•Oversaw the creation and deployment of Google Adwords & Facebook/Social Advertising Campaigns •Oversaw and managed the database implementation and campaigns within Marketo•Oversaw and managed the marketing calendar, including creating strategy, outlining tasks, assigning deadlines, and deploying material •Designed, created, and deployed email, landing page, and webinar campaigns within Marketo•Designed and created marketing emails using tools such as Adobe Photoshop & Illustrator•Designed and created content for use on company blog sites (Wordpress platform)•Created scripts for use on Spotify and radio•Deployed Spotify campaigns•Managed and deployed Facebook, Twitter, and Linkedin advertising campaigns•Worked with internal and external teams to create and deploy all marketing collateral & campaigns including brochures, landing pages, marketing emails, website content, advertising campaigns, and more•Managed new product development for our new Digital Marketing Product line•Managed SEO performance via Moz and Alexa•Managed and oversaw event planning for conferences and conventions•Managed recruiting for the marketing team including creating job ads, managing phone interviews, and managing in person interviews•Created monthly reports detailing improvements on KPI's and overall month long performance

Los Angeles, Ca, Us

•Created & deployed social media content calendars for use on Facebook, Twitter, Linkedin, Google+, and Instagram•Deployed social media contests to boost engagement•Created & designed email marketing campaigns using Mailchimp•Wrote, designed, and deployed blog content (via Wordpress platform)•Strategized on creative marketing campaigns and initiatives•Led the team in deploying Marketo, including learning the platform, scheduling training sessions, managing all the program creation•Changed the method and strategy for deploying webinars, resulting in a 300% average increase in registrants and attendees•Developed monthly report on KPI, and all monthly marketing initiatives

•Managed social media presence for different brands on Facebook, Google+, Twitter, Instagram, and Pinterest•Managed social media ads on Facebook, Instagram, and Twitter•Created & optimized Google My Business pages for local search•Created, designed, and deployed email marketing campaigns via Mailchimp and Constant Contact•Launched in-depth surveys via survey monkey•Created monthly KPI Reports with stats on improvements to social media, email marketing, and website traffic

Us

•Managed social media profiles for over 50 clients in over 35 different industries across North America. •Increased social media following and engagement by 5-15% monthly depending on the client and social media package purchased.•Researched and developed social media strategies to reach and engage with local, regional, or national audiences, based upon client’s objectives.•Created and curated content for daily/weekly posts on top social media platforms, including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. •Created monthly blog content for use on company website. •Developed bi-monthly email marketing strategies and content for campaigns unique to the client’s objectives, including specials, community events, industry news, blog content, and more.•Developed, created, and managed multiple automated welcome campaign email series within Mailchimp.•Produced graphics for social media platforms using a combination of Photoshop and other programs like Canva, and Picmonkey. •Crafted responses to reviews left on client social profiles, including Facebook, Yelp, Google +, and Houzz, among other more specialized platforms. •Analyzed monthly social media analytics to determine strengths, weaknesses, and opportunities in order to increase client ROI.

Los Angeles, Ca, Us

•Answered an average of 25 phone calls daily. •Responded to an average of 30-40 emails weekly. •Enrolled 1-5 students to our program daily. •Handled domestic shipping requests, as well as international shipments.•Assisted students via SnapEngage. •Created and posted job ads on over 120 University Websites.

Los Angeles, Ca, Us

Library IT Student Assistant (June 2014- May 2015)•Fixed computers and printers. •Set up over 10 new computers for newly hired staff members. •Assisted in the re-imaging of over 160 staff computers. •Handled technical calls and cases for all Library Staff , as well as the computers in the 20 libraries at the University of Southern California. Collections Assistant ( February 2013 - May 2014) •Discharged over 100 books daily. •Performed special tasks/projects as needed.•Helped train new hires.

New York, Ny, Us

•Managed Facebook, Twitter, and website; Uploaded creative content such as polls, articles, and photos daily. •Created a Social Media Marketing proposal that included strategies for both Facebook and Twitter. •Created a comprehensive 20 page user guide for The Rendezvous Show website. •Increased Facebook weekly reach by 50.6%. •Conducted extensive research on best times/best content to post on Facebook and Twitter.

Houston, Texas, Us

•Was part of original team that helped open the Las Vegas location.•Helped train 4 new associates.•Helped with store visual merchandising. •Alternated being opening and closing store associate.

Framingham, Ma, Us

Copy Center Associate (June 2012 - October 2012)•Used email and phone to work with out of state customers. •Created and designed client brochures, pamphlets, and other marketing materials.•Kept detailed logbook of orders. •Delivered finished order to customer.Price Auditor (October 2010 - June 2012 ) •Trained new associates.•Performed required number of price audits by day, week and sale.•Processed 200-500 product tags for weekly sales ads. •Assisted with visual merchandising and arranging endcaps. Customer Service Associate (October 2009 - October 2010)•Rang up customers. •Assisted customers via phone and email. •Helped train new customers.•Sold an average of 10 warranties a week.

Indianapolis, In, Us

•Filled out 56 affidavits weekly for 6 major advertising accounts.•Input traffic instructions into Marketron.•Contacted marketing agencies regarding missing commercial spots.•Worked on voiceovers for commercial spots.