Strategy And Growth Analyst
Current-Crafted product and revenue thresholds for the Asana customer journey that is being adopted through both the product and business orgs-Designed, tested and monitored growth experiments for user adoption and revenue growth. Experiment design, A/B testing evaluation and recommendations-Identified startups as a good product-market fit. Successfully scoped and launched Asana for Startups which resulted in a staffed and funded program-Scaled Asana for Nonprofits which required building cross-functional relationships with marketing, engineering and external technical partners-Led intensive, high-priority, high-accuracy QAT to transition financial data pipeline which required partnership with data engineering and project management-Enhancing PLG run-rate forecasting and assisting data science partners on building a regression-based model-Run clustering and logistic regression algorithms to describe customer behavior
