Kathryn Arnot Email & Phone Number

London Ontario

Toronto, Canada Area

Responsibilities• Plan, update and execute the annual marketing plan with relevant micro-seasons, product launches and digital/television campaigns• Brief the external agency and internal creative department to develop and execute new advertising and digital creative while ensuring all executions roll-up under the Canadian Tire brand• Post-mortem key events by performing a thorough analysis of business performance including YOY financials, operational hits and misses and the… Show more Responsibilities• Plan, update and execute the annual marketing plan with relevant micro-seasons, product launches and digital/television campaigns• Brief the external agency and internal creative department to develop and execute new advertising and digital creative while ensuring all executions roll-up under the Canadian Tire brand• Post-mortem key events by performing a thorough analysis of business performance including YOY financials, operational hits and misses and the competitive market to give a full view of the ROI and recommend the direction of the going forward marketing plan• Team lead on managed rollout of new digital flyer review and product planning processes while creating standard practices for my team to follow when the new processes goes liveNotable Accomplishments• Executed a Storage and Organization campaign that performed 70% above its sales plan• Increased sales of an internal brand by 50% above expectation in one week through a tailored event • Increased the productivity of our Mother’s Day event by 26%• Executed a new campaign titled ‘Spring Madness’ which had a record breaking day with the combined core flyers being up $7.5M• Executed the first regional ‘Chinese New Year’ program creating processes to be used for regional events going forward Show less

Toronto, Canada Area

• Maintained the annual flyer plan to ensure we were on budget • Led the monthly and quarterly post-mortems by obtaining and analyzing financial, operational, market and competitive information to optimize annual promotional performance through recommendations to in year flyer programs• Reviewed flyer schematics to confirm alignment to flyer calendar events and made recommendations on required pagination

Toronto, Canada Area

• A key liaison between cross-functional teams: special events, media planners and graphic designers• Negotiated products and prices for the grand opening flyer driving incremental store sales and traffic• Dealt directly with 15 Canadian Tire dealers and their management teams to execute individual flyers for grand openings across the country

Toronto, Canada Area

• Compiled and executed bonus card promotions including store communications• Managed the corporate coupons and contest process end-to-end including reviewing and approving offers and creative, maintain the promotions database and compiling results• Directed the design of new flyer templates to fulfill advertising requirements

Toronto, Canada Area

• Developed a social media calendar and generated ideas to establish CMETrust’s presence on Facebook, Twitter and the CMETrust blog• Gathered and edited articles for the monthly newsletter• Assisted in the development and execution of fundraising events

Toronto, Canada Area

• Created a social media presence on Twitter and Facebook for CHCH and Silver Screens Classics• Monitored social media performance and statistics and compiled Neilson Ratings• Wrote and pitched press releases on upcoming shows for CHCH

Bachelor Of Honours, Media Studies

Continuing Education Course, Digital Marketing

Coursework: Digital Marketing Strategy and Tactics, Social Media Management, Email Marketing, Google Analytics and SEO/SEM

Social Media Marketing Course, Social Media

Coursework: Facebook, Twitter, YouTube, Wordpress, ROI and measuring metrics

Advanced Diploma, Public Relations

Coursework: Fundraising, Media Relations, Event Management, Writing for Public Relations