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• Establish brand identity, voice, messaging• Manage a team consisting of design, video, social media and analytics professionals• Identify and develop acquisition channels, including: email, SEO, paid social, display, trade shows and traditional offline/print advertisement• Deliver strong retention marketing to current client base• Perform data analysis via analytics and tracking, providing thought leadership on trends• Manage budgets and optimize campaigns using data-driven insights with focus on ROI• Manage external marketing staff, vendors, subscription services• Partner with internal sales teams to understand and drive clients behaviors• Assist the sales team with marketing and sales collateral • Hire and manage all marketing team staff members and internsPreviously Held Titles:Marketing / Web Manager (March 2015-July 2015)Director of Information Technology (May 2014-March 2015)Web Developer (September 2013-May 2014)

At Hourglass Gallery I was responsible for handling and displaying fine art. I served as an art consultant to customers, assisting them in selecting the right artwork for their space. I was also responsible for photographing artwork and the creation of marketing materials; flyers, business cards and social media.

For over 2 years I owned and operated an ad agency, holding sole responsibility for marketing communications, branding, advertising, and search engine optimization. I built a customer base and established email marketing campaigns, as well as delivered compelling web and print work to small businesses in the Boston area.

Design, slice and code for web. Website server setup and FTP management. Google Analytics installation. Online forms in “Forms To Go”. Online web graphics and web advertising including; Facebook, twitter, boston.com and more. Flash graphics. Various printed materials. Logo design.

Design web banners, HTML emails, and splash pages for the acquisition marketing of VistaPrint.com. Translation of promotional materials into 13+ languages to localize with each international version of our website.

Designed layouts in Quark, various 4 color ads for european publications. Quark to Microsoft Word conversions.

In 2005, I started my first business, Bold Intent Graphics. I owned and operated this graphic design business until 2006, and was responsible for marketing communications, branding, and advertising. I delivered design, branding and print work to small businesses in the Western MA area.

Designed various sized ads for multiple publications in western MA; Layouts in Quark, Photo touch-ups, scanning, typing copy, deadline driven environment. Experience in newspaper publication.

Assist Art Director in the creative concept of multiple corporate identity systems. Design of brochures and other promotional materials. Manage project proofing and resolve issues with clientele. Knowledge of the printing process. Clients include: American Red Cross, RIS Paper, ICA, NAMI, and many non-profit organizations.