Kathy West Email & Phone Number

Teaching online courses and creating prompts to help writers of every skill develop the courage and skills to confidently write the story only they can tell.

Working on a small team directly with the CEO, I helped attract new customers and maintain ongoing business with repeat customers. I hashed out high-level concepts for new product launches and campaigns and then executed the plan by writing and collaborating closely with the company founder, UX/UI designer, project manager, and various members on our team. I consistently reached higher conversion rates by creating a supportive experience that customers were grateful and excited for.Some responsibilities included:+ Strategizing with the team on the company's focus for the coming year+ Writing multiple complete sales funnel email autoresponders that converted consistently+ Wireframing and writing copy for multiple sales pages (example: dressingyourtruth.com/course)+ Working closely with designer to create promotional campaign concepts and materials: broadcast emails, FB ads, banners, etc.+ Writing subject lines for ongoing promotions with 30-45% open rate+ Creating landing pages with strong headlines and CTAs+ Defining and articulating company's core customer together with the executive team+ Training other copywriters to maintain consistent brand voice across mediums+ Maintaining blog editorial calendar and daily publishing schedule in Wordpress, creating highly shared posts that brought traffic to the site

Provo Ut

Planned and presented a week-long training for 60 new instructors.Regularly created and led training sessions for 125+ graduate student instructors.

Provo Ut

Taught freshman university students how much words matter and why everything they wanted to say depends on audience.Gave creative writing students quirky things to read and then expected them to say smart things and write beautiful words. They came through.Received the Rowe Excellence in Teaching Award, April 2009

Provo, Ut

Supported department of foreign language tutors by coordinating, purchasing, and updating language education materials, and creating learning progress reports for each language.Wrote proposal to expand ongoing language learning support for senior missionary couples in foreign countries.Helped new senior missionaries feel welcomed to foreign language tutoring, arranged their materials and facilitated contact with personal tutor.

Mfa, Creative Writing - Fiction

Mfa, Creative Writing

Bs, Human Development