Kathy Epperson Email & Phone Number

Denver, Co, Us

Seattle, Wa, Us

Conversational AI designer and Agentforce consultant on Slalom's AI Innovation Hub team focused on AI and Prompt Design for assistive and autonomous AI Agents. Author of Slalom reference guide for Agentforce projects.

Palm Coast, Fl, Us

Business Analyst - Marketing SolutionsWork with marketing solutions team on a variety of Pardot and Marketing Cloud projects, including discovery, auditing, process mapping, user stories, building content, creating automations, testing, short code activation for SMS/MMS, end-user training, and creating documentation.

London, England, Gb

Student of Supermums' Marketing Cloud Training Program to prepare for additional Marketing Cloud certifications and implementation best practices. Includes hands-on training on a live Marketing Cloud instance, capstone project, SQL and AMPScript.

Richmond, Va, Us

Active member of Salesforce professional development program, one of the largest of its kind and serving members around the world. Completed recent Salesforce implementation project (Nov. 2020-Jan. 2021) as part of an international team, designing the data model and customizations needed to fulfill business requirements.• Worked with the team to understand client’s business requirements and develop a plan to account for all aspects in a new Salesforce implementation.• Configured Salesforce functionalities to enhance performance of business process up to 45%.• Created and managed all custom fields, validations, objects and relationships, sales process, record types and applications.• Designed and managed user setup, roles and role hierarchy, profiles, permissions, custom fields, page layouts, and automations through workflow and process builder.• Supported sales team thru web-to-lead forms and lead assignment rules.• Designed automated “progress report” to track each member’s path through key milestones• Designed and created reports and dashboards employing filters and filter logic; upheld security requirements through report and dashboard folder access.• Created end user training slides as part of hand-off to client.

• Web design, content management, email marketing for various organizations, including local craft brewery, men's soccer club, real estate developer, restaurant, multiple schools• Conducted in-depth interviews with leading designers, artists and business people from around the world for my design blog from 2009-2010 and for book available on Amazon. Starbucks requested exclusive rights to this digital content.

Marketing for real estate team across print, web, email, and social media.

• Managed content and communications across WordPress site, MailChimp email campaigns ranging from 42-54% open rate, mobile app with push notifications, and YouTube channel to support community engagement and student recruitment for the most in-demand public middle school in Denver.• Executed site re-design and worked with local developer to design communications mobile app

• Managed marketing, site analytics, partner relationships with retailers and Tribune, and contributed to development of site experience and features. Direct report to CEO, former Vice President of the Los Angeles Times.• Co-developed new corporate strategy that led to the acquisition of the company by shopLocal.

Seoul, Kr

• Revamped corporate website, created showcase CD, refined and elevated product branding and all materials in preparation for successful acquisition by ScenicSoft and spinoff of media asset management software to parent company Imation.• Adapted marketing for division of Imation called Imation Publishing Software; previously operated as Luminous Corp., acquired from Adobe Systems.

• Conducted marketing, product support, and developer relations for prepress, publishing, and media asset management group within Adobe Systems; Luminous was a spin-off of Adobe Systems and was later acquired by Imation Corp.• Successfully recast multiple software programs after corporate spin-off into cohesive, workflow-oriented product group.

Produced videos, wrote and edited instructor manuals, and created all marketing materials for world-renowned fitness instructor in collaboration with London-based partner.

Product support and testing for page layout, image editing, and prepress applications.

Education record

Certificate, Voice User Interface Design

Conversation Designer, Conversation Design For Voice Assistants And Chatbots

Data Foundations Nanodegree

Digital Marketing Nanodegree

Front End Web Development

Ux Design Circuit, User Experience Design

Tableau Analytics Fundamentals

Applied Project Management

Corporate And Environmental Sustainability

Web Analytics

Software Product Development And Marketing

Ba, Political Science