Kathy Mccarthy Walsh Email & Phone Number

Sunnyvale, California, United States

Responsible for the strategy and creation of all content marketing initiatives across the company as well as marketing analytics.

Greater Boston Area

As Vice President of Marketing I promoted the organization and worked to position the IIC and its members as thought leaders in the industrial internet. My position required an understanding of the many activities within the IIC, keeping up with the dynamic world of the Industrial IoT and identifying opportunities to amplify the conversation around our objectives and mission. With the Marketing Working Group, I ensured that the strategy of the IIC was carried out. My responsibilities included:… Show more As Vice President of Marketing I promoted the organization and worked to position the IIC and its members as thought leaders in the industrial internet. My position required an understanding of the many activities within the IIC, keeping up with the dynamic world of the Industrial IoT and identifying opportunities to amplify the conversation around our objectives and mission. With the Marketing Working Group, I ensured that the strategy of the IIC was carried out. My responsibilities included: o Define and refine differentiated messaging and positioningo Plan and execute all aspects of a global marketing programso Support ongoing business development activitieso Contribute to the annual Marketing budget process with marketing plan and cost justification.I interacted daily with marketing and technology experts all over the globe to coordinate activities and bring value to the membership. Show less

Greater Boston Area

My primary responsibilities included messaging, positioning, content development, sales support and inbound and outbound marketing. I promoted collaboration among key stakeholders across departments, gathering input & feedback, developing programs and plans, determining project schedules, and executing against deadlines.

Greater Boston Area

I was a social media manager assisting small businesses with their social media strategy. See my blog for more details: redcupboardsolutions.blogspot.comI later used my blog in 2012-2013 to promote the book I wrote as well as post about small business social media insights. In March 2015, my workload increased and I haven't been able to keep up with my blog as much as I would like. I update it occasionally and mostly with personal interest stories.

Wellelsley, Ma

My responsibilities included marketing administration for this dynamic office of investment bankers, database maintenance, website management, copy/editing of client/prospect presentations, offerings, and correspondence, regulatory compliance, and general office management.

I interned at 451 Marketing on their SEO Team in order to elevate my working knowledge of the strategies and tactics used to achieve SEO. I assisted the team and clients in keyword identification/analysis, conversion rate analysis, link building, authoring content, contributing to the company blog, and applying my acquired marketing skills and experience to their growing success. In the course of this work, I became comfortable using Google Analytics and other SEO tools. 451 Marketing is a… Show more I interned at 451 Marketing on their SEO Team in order to elevate my working knowledge of the strategies and tactics used to achieve SEO. I assisted the team and clients in keyword identification/analysis, conversion rate analysis, link building, authoring content, contributing to the company blog, and applying my acquired marketing skills and experience to their growing success. In the course of this work, I became comfortable using Google Analytics and other SEO tools. 451 Marketing is a recognized leader in social media marketing and their office culture is dynamic, energetic and collaborative. Working in that environment enabled me to constantly acquire new knowledge to enhance my social media and SEO marketing skills. Show less

Directly supported the VP of Marketing and Business Development in a period of tremendous change for a small content management software company launching new products and targeting new markets. Applying my hi-tech marketing expertise, I became a key contributor to product marketing and customer service marketing, industry research and analysis, marketing collateral production, sales support, web site redesign, case studies, and white papers. This was a consulting engagement which successfully… Show more Directly supported the VP of Marketing and Business Development in a period of tremendous change for a small content management software company launching new products and targeting new markets. Applying my hi-tech marketing expertise, I became a key contributor to product marketing and customer service marketing, industry research and analysis, marketing collateral production, sales support, web site redesign, case studies, and white papers. This was a consulting engagement which successfully completed in June 2010. Show less

Marketed financial OLAP software applications from suite of enterprise software solutions. Defined marketing requirements for existing and new financial applications, developed strategy and implementation plans for product launches, managed product rollouts, performed competitive analyses, and developed sales and marketing programs. Produced plans and content for sales tools. Trained sales force on products and technology. Presented products at trade events, corporate seminars, and as sales… Show more Marketed financial OLAP software applications from suite of enterprise software solutions. Defined marketing requirements for existing and new financial applications, developed strategy and implementation plans for product launches, managed product rollouts, performed competitive analyses, and developed sales and marketing programs. Produced plans and content for sales tools. Trained sales force on products and technology. Presented products at trade events, corporate seminars, and as sales support. Significant contributor to more than doubling of installed customer base over two years. Show less

Assisted clients in testing, monitoring, and evaluating marketing plans for new and existing products, media advertising, pricing, sales promotions, and retail space management. Presented conclusions and recommendations to senior management.

Managed eight institutional real estate investment portfolios. Participated extensively in initial subscription and closing of $500 million institutional fund. Coordinated investor contributions and cash management. Developed quarterly and annual performance reports, projected cash flow statements, and revenue projections.

Performed standard auditing operations across a wide variety of industries, including small, medium and large clients. This experience enabled me to apply my analytical and numerical aptitude and helped me identify the industry -- real estate investment -- I wished to target to continue my non-audit accounting career.

Bachelor Of Science - Bs, Accounting

Mba, Marketing

Education record