Kathy Stack Email & Phone Number

Washington D.C. Metro Area

Drives marketing initiatives and strategy for advertising and brand campaigns, product launches, market research, direct marketing, and promotion to help clients exceed sales and revenue goals.

Washington D.C. Metro Area

Develops marketing strategy on a state and national level for a new member benefit. Prior to that, provided AARP staff and business unit partners with segmentation insights that informed business planning, program development, and communications. Develops and implements marketing strategy for a new health-based program that will launch by the end of 2015..

Developed marketing initiatives and strategy for on- and of-line advertising campaigns, product launches, market research, direct marketing and promotion/offer development and roll-out to help clients meet sales and revenue goals. Clients include AARP, Verizon, Sprint/Nextel, and Network Solutions. Developed strategy for and implementation of direct mail.

Developed product and pricing strategies for MCI's integrated local and long distance product suite, The Neighborhood, built by MCILaunched two new Neighborhood products in 2Q 2003 to expand the audience of the Neighborhood suite and combat the aggressive competitive environmentGrew the Neighborhood geographic footprint with appropriate pricing and sales.

Responsible for product marketing strategy for long distance, in-state, and calling card products for nation's second largest long distance carrierManaged implementation of product and pricing strategies for MCI's residential long distance products; resulting in $4B in annual revenueLaunched 3-6 new long distance products per year to acquire 13M new.

Set product and pricing strategies for MCI's residential and small business international products, driving $1B in annual revenueDetermined international brand strategy for 280 countries, weighing financial, cultural, and market opportunity considerationsCoordinated launch of 2 international calling plans annually, which drove 13% year over year minutes.

Developed and maintained marketing partnerships with top companies in the airline, financial, retail, publishing, and non-profit industries to provide value-added benefits to customers for joining MCILaunched MCI partner programs and promotions with companies including American Express, Continental and Southwest Airlines, the Smithsonian Institute.

Managed sales and customer service teams of ten to twelve to ensure sales and service goals were met Engaged in employee interview, selection, training, monitoring, supervision, and employee evaluation; supervised staff on resolving customer inquiries on billing and service issues.PRO BONO WORK: Brand Strategy and Naming Projects for non-profits with the.