Kathy Ashmore Email & Phone Number

Celebrating the innovation and success of customers as they safeguard the cybersecurity of their businesses, customers, and employees by staying one step ahead of attackers.

Texas, United States

Customer storyteller dedicated to helping share and showcase the extraordinary innovation and success of global customers via written stories, innovation videos, analyst engagements, and speaking opportunities. Drove increased awareness about how GE Digital solutions help major industries around the world, including via high-value sponsorships, such as Bloomberg and Axios. Provide sellers with proof points to help meet revenue goals.- Extensive experience across the Energy, Aviation, Manufacturing, and Oil & Gas industries.- Consistently exceeded annual customer story targets – by 55% in 2021.- Nurtured substantial pipeline of future stories. - Numerous awards from colleagues for maintaining customer focus.

Houston, Texas Area

Worked with sales teams, industry partners, and customers to identify opportunities to nurture acts of advocacy, including storytelling, analyst engagement, and speaking opportunities. - Increased Manufacturing user group engagement by 77% and increased participation of core APM customers by 142%, respectively.

Houston, Texas

Spearheaded the growth and development of the APM Customer Advisory Board and User Groups.Served as the liaison between product marketing team and purchasing department in the selection of approved vendors and pricing negotiation. Expense-conscience budget manager leveraging award-winning consultants with expertise in online strategies, design, and industry media.- Increased in-person attendance for manufacturing and APM user groups by 129% and 292%, respectively.

Houston, Tx

Managed all aspects of global marketing activities for start-up E&P technology company, including external/internal messaging, branding, web development, advertising, executive events, press releases, media engagement, marketing collateral and customer stories, culminating in the successful company launch during the 81st Annual Meeting of the Society of Exploration Geophysicists.Drove development of thought-leadership articles and facilitated placement in appropriate industry publications; in 2014-2016 secured interviews with the HBJ, JPT, Hart's E&P, executive columns with World Oil, and CIO Review.

Managed all aspects of global marketing activities for upstream E&P integration software company, including web development and content, press releases, media engagement, advertising, customer newsletters, campaigns, contemporary exhibit properties, sophisticated graphic designs, and marketing materials. - Converted global technical symposia into revenue-generating events and increased average attendance by 15% annually.

OpenSpirit was acquired by TIBCO Software, Sept 2010.

Houston, Texas Area

Managed global marketing activities for the services and consulting business line, including 5 consulting-based workflows and congruence with overall services messaging; integrated with Halliburton target marketing focus. Drove development of thought-leadership articles and facilitated placement in appropriate industry publications.

Content lead for three systems groups. Managed corporate trademarks and standards to ensure all branding and legal requirements were satisfied. Managed online collateral ordering system and reduced collateral storage and fulfillment costs by 85 percent.

Houston, Texas Area

Managed staff of 5 campaign managers in the global implementation of strategic programs. Co-developed the successful 7-week transition to a new agency outsourcing model, including process reengineering and agency/BU training.Manager and Copy Director, Corporate MarketingManaged staff of 8 writers and direct marketing staff supporting the mainframe and distributed systems business areas. Directed the creation of advertising and collateral materials, direct marketing activities and multimedia projects, ensuring brand consistency and compelling messaging.Senior Writer, Corporate MarketingDeveloped marketing materials for the mainframe and distributed systems performance products, including brochures, direct marketing campaigns, multimedia CDs and tradeshow graphics.

Angleton, Texas

Developed strategic launch plans and coordinated product launches for implantable defibrillator products; directed the creation of marketing collateral and physician documentation; drove consensus among senior management, Engineering, Regulatory and the U.S. Food and Drug Administration (FDA) to determine strategies and satisfy documentation requirements. Senior Medical Writer, Marketing CommunicationsDeveloped device and software documentation for tachycardia product line, as well as advertising, brochures, videos and patient education materials.

Houston, Texas Area

Developed financial promotional materials, including brochures, advertising, audio-visuals and press releases; coordinated media events and prepared writing assignments for newspapers, special business publications and magazines.

Ba, Telecommunications

Activities and Societies: Goin' Band from Raiderland, Tau Beta Sigma (President), Dean's ListStudied Telecommunications and Mass.

Ma, Mass Communications

Activities and Societies: Goin' Band from Raiderland, Tau Beta SigmaTau Beta Sigma, Goin' Band from Raiderland , School of Mass.