Kathy Bui, Mba Email & Phone Number

California, United States

Mountain View, California, US

2024/ Partner Center of Excellence: 1:Many, 1:Few and 1:1 ABM (AWS, Google Cloud, Microsoft Azure, MongoDB, SAP etc)2023/ Managed Cloud Solution Providers partners such as Google and Microsoft 2022/ I led the global technology partner marketing function at Confluent working with our strategic partners: Databricks and MongoDB

San Jose, CA, US

Led the global marketing relationship with Zoom's named set of strategic alliance partners (AWS, Google, VMware, Zscaler, Microsoft, Okta, Slack, SFDC etc) and service providers (AT&T, Lumen, BT and OBS) to generate leads and pipeline for our sales organization. Develop and execute, measurable global marketing programs/ joint marketing plans to create.

Santa Clara, CA, US

• Responsible for the go-to-market strategy, planning and execution of joint partner marketing programs to drive revenue across our (top 10) Solutions Partners, Managed Service Providers, Global System Integrators and.
• Develop and execute annual Partner marketing and joint demand generation plans and programs for implementation into the Solutions Partners (top ten), Managed Service Providers, Global System Integrators and Technology.
• Develop high-value and innovative marketing programs that drive awareness and increase pipeline for our joint solutions
• Develop marketing plans that support ServiceNow launches: develop message and content for training, awareness, communications and lead generation with Americas Partners
• Manage joint go-to-market planning to ensure business alignment and best practices to maximize ROIServiceNow:1st partner mareketing. Started shortly after IPO

Belmont, CA, US

San Jose, CA, US

• Owned and managed a $10 Million Worldwide MDF Program
• Responsible for supporting VAR, DMR, Distribution and B2B E-Commerce Channels
• Worked with local sales teams, resellers, and alliance partners to assess and develop program opportunities
• Developed and Managed marketing plans and budgets for programs that maximized marketing ROI and met strategic targets

San Jose, California, US

• Developed Channel Strategies and pricing models with Product Marketing and Sales Management
• Managed a $2 Million Marketing and Sales budget
• Resolved channel conflict, & ensured partners’ adherence to deal registration process
• Worked with cross-functional teams to design and manage Channel Campaigns and Promotions ensuring they were aligned with business objectives
• Supported event planning/logistics for VMware Partner Exchange

Palo Alto, CA, US

• Led a team of four. Managed and owned over a $40 million marketing program for Channel and Alliance partners
• Owned Business Requirements for the channel and drove IT to design a Worldwide MDF Portal, VMWare’s first
• Launched Programs for Corporate Resellers, Premier and Enterprise partners, Distributors, Global System Integrators, Government and OEMs
• Responsible for creating, branding and communicating marketing development funds program which saw growth from 8,000 partners in 2006 to over 20,000 in 2009
• Supported elements of large events (>1,000 attendees) Partner Exchange, Partner Day, VMworld and Roadshows*Pre IPO/ Employee number 1500+/-

Santa Clara, California, US

• Managed and maintained Marketing Development Funds (MDF) Programs
• Managed and analyzed partners spending, accruals and return on investment
• Created business reporting for executive management for the global TrueNorth Partner Program

Bethesda, MD, US

Santa Clara, CA, US

Santa Clara, CA, US

Armonk, New York, NY, US

Master Of Business Administration (Mba)

Bs, Management Information Systems