Kathryn Mowry Email & Phone Number

Alpharetta, Georgia, Us

Global Head of Corporate Marketing leading teams in ABM, Content & Creative Design, PR/Comms, Paid Media, and Social Media across North America, EMEA, Germany, and Austria.

Newcastle Upon Tyne, Gb

As the ABM Director, I led Account Based Marketing as the main marketing strategy for the Sage medium segment business. Efforts included creating and scaling the ABM strategy across eight countries and multiple solutions, leveraging Demandbase and Terminus buyer intent platforms in North America, and 6sense buyer intent platform globally.As a Team, we created a one-to-many ABM approach, leveraging industry vertical market segmentation; applied ABM methodology to multi-touch campaigns and content to support; optimized multi-touch buyer journeys to deliver Performance Marketing goals across regions; and overhauled campaign reporting KPIs and dashboards to improve visibility.ABM efforts in the U.S. led to a 253% increase in average deal size over a 3-year period, going from an ASP of $67K to $170K with marketing-influenced leads contributing to over 62% of the Closed/Won deals. ABM efforts in the UK led to >71% of all pipeline opportunities originating from ABM targeting and a >300% YoY revenue increase in our flagship enterprise software solution.In this role, I also participated in multiple M&A projects with responsibility for integrating campaign and lead routing between existing CRMs and acquired CRMs.

Newcastle Upon Tyne, Gb

• Created the original ABM strategy at Sage to drive Demand Generation.• Created an industry vertical approach to market segmentation and lead gen campaigns • Implemented migration campaigns and ‘move-to-the-cloud’ story boards across small, medium, and large segment solutions. • Implemented ecommerce, touchless strategies for the small segment solutions.• Executed new logo acquisition (NCA) campaign programs across all segments with direct accountability for marketing ROI. • Managed regional campaign budgets

Bloomfield, New Jersey, Us

Hired as Director of Digital Marketing and promoted to Vice President of Marketing.Oversaw all global Brand and lead gen marketing functions. Supported the go-to-market strategy and execution for all cyber security enterprise-level products.Delivered $16 million in marketing-driven revenue with launch of a new cyber security solutions by implementing an Account Based Marketing (ABM) strategy. • Re-vamped CRM processes to optimize lead management leading to a 20% increase in lead flow efficiency.• Optimized campaigns and buyer journeys leading to a 30% increase in leads entering the marketing funnel and 15% increase in conversions.• Launched an Analyst Relationship strategy leveraging Gartner to achieve magic quadrant competitive positioning and Brand recognition.• Led a Brand transformation that positioned the company as an integrated “platform” solution provider versus single-solution supplier.

Brookfield, Wisc., Us

As a Product Marketing Director, I supported Campaigns, Brand, GTM, and Content for the company’s ecommerce technology products and mobile payment technology solutions. Successes include revamping the Field Marketing lead gen campaigns, driving a 20% increase in leads converting in the funnel.Created and implemented the GTM strategy, including the creation of an Account Based Marketing activities.• Product marketing lead for First Data’s suite of e-commerce solutions, supporting $1.4B in revenue.• M&A marketing lead in the acquisition of Spree Commerce, creating a GTM strategy to support first year revenue of $7million.• Led marketing development for the creation and launch of Payeezy.com, a developer portal for coding in-App payment solutions including APIs, SDKs, knowledge base and developer blog.• Developed campaign kits and supporting Sales for all of First Data’s ecommerce products.• Liaison with sales teams, technical teams, engineers, product managers and web developers to create market-facing messaging for highly technical products.• Liaison with channel marketers for co-branded campaign assets, co-branded web assets, in-location displays, banner ads, statement flyers, postcards, email drip campaigns and more.• Managed agency relations including SOWs, briefs, and delivery timelines.

• Founder the company as a consultative digital marketing agency.• Managed all digital marketing activities on behalf of corporate clients.• Analyzed clients’ environment to identify market opportunities and recommended go-to-market plans.• Executed Brand and lead gen campaigns on behalf of corporate clients. • Created market launch of two new Software-as-a-Solution (SaaS) products on behalf of clients. • Created market launches in the food distribution industry.• Managed web development projects including e-commerce POS integration, CMS, and website creatives.

Atlanta-based computer hardware and computer network company offering on-site network services, servers, workstations and computer/network maintenance.• Grew the company to 3 locations in 3 years• Developed product mix including identifying new products and services• Responsible for prospect identification and building client base• Responsible for all product life cycles and operational management• Oversaw the creation of printed marketing materials and sales presentations• Managed product sourcing, purchasing and vendor relations • Oversaw all account management including contracts, KPIs and sales processes

Started-up and launched this technology company in the field of computer sub-component distribution.• Grew the company to #33 on INC Magazine's INC 500 List in 5 years. • Developed business plan and raised angel financing for first round of funding. • Implemented all functional areas of the business: sales, warehousing, accounting, purchasing and customer service• Directly hired, trained and managed both inside and outside sales teams • Managed the creation of all marketing materials • Managed new product diversification and business development plans • Directly handled vendors for product sourcing both domestically and in the Pacific Rim• Oversaw purchasing, stock rotation, pricing, packaging, freight breakdown/consolidation, returns and other product life-cycle criteria• Created inventory tracking and other warehousing processes• Identified and managed the migration to new proprietary warehouse management software

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Business Administration (B.B.A.), Management

Education record