Kathryn Mowry Email & Phone Number

Alpharetta, Georgia, US

Global Head of Corporate Marketing leading teams in ABM, Content & Creative Design, PR/Comms, Paid Media, and Social Media across North America, EMEA, Germany, and Austria.

Newcastle Upon Tyne, GB

As the ABM Director, I led Account Based Marketing as the main marketing strategy for the Sage medium segment business. Efforts included creating and scaling the ABM strategy across eight countries and multiple solutions, leveraging Demandbase and Terminus buyer intent platforms in North America, and 6sense buyer intent platform globally.As a Team, we.

Newcastle Upon Tyne, GB

• Created the original ABM strategy at Sage to drive Demand Generation.
• Created an industry vertical approach to market segmentation and lead gen campaigns
• Implemented migration campaigns and ‘move-to-the-cloud’ story boards across small, medium, and large segment solutions.
• Implemented ecommerce, touchless strategies for the small segment solutions.
• Executed new logo acquisition (NCA) campaign programs across all segments with direct accountability for marketing ROI.
• Managed regional campaign budgets

Bloomfield, New Jersey, US

• Hired as Director of Digital Marketing and promoted to Vice President of Marketing.Oversaw all global Brand and lead gen marketing functions. Supported the go-to-market strategy and execution for all cyber security.
• Re-vamped CRM processes to optimize lead management leading to a 20% increase in lead flow efficiency.
• Optimized campaigns and buyer journeys leading to a 30% increase in leads entering the marketing funnel and 15% increase in conversions.
• Launched an Analyst Relationship strategy leveraging Gartner to achieve magic quadrant competitive positioning and Brand recognition.
• Led a Brand transformation that positioned the company as an integrated “platform” solution provider versus single-solution supplier.

Brookfield, Wisc., US

• As a Product Marketing Director, I supported Campaigns, Brand, GTM, and Content for the company’s ecommerce technology products and mobile payment technology solutions. Successes include revamping the Field Marketing.
• Product marketing lead for First Data’s suite of e-commerce solutions, supporting $1.4B in revenue.
• M&A marketing lead in the acquisition of Spree Commerce, creating a GTM strategy to support first year revenue of $7million.
• Led marketing development for the creation and launch of Payeezy.com, a developer portal for coding in-App payment solutions including APIs, SDKs, knowledge base and developer blog.
• Developed campaign kits and supporting Sales for all of First Data’s ecommerce products.
• Liaison with sales teams, technical teams, engineers, product managers and web developers to create market-facing messaging for highly technical products.

• Founder the company as a consultative digital marketing agency.
• Managed all digital marketing activities on behalf of corporate clients.
• Analyzed clients’ environment to identify market opportunities and recommended go-to-market plans.
• Executed Brand and lead gen campaigns on behalf of corporate clients.
• Created market launch of two new Software-as-a-Solution (SaaS) products on behalf of clients.
• Created market launches in the food distribution industry.

• Atlanta-based computer hardware and computer network company offering on-site network services, servers, workstations and computer/network maintenance.
• Grew the company to 3 locations in 3 years
• Developed product mix including identifying new products and services
• Responsible for prospect identification and building client base
• Responsible for all product life cycles and operational management
• Oversaw the creation of printed marketing materials and sales presentations

• Started-up and launched this technology company in the field of computer sub-component distribution.
• Grew the company to #33 on INC Magazine's INC 500 List in 5 years.
• Developed business plan and raised angel financing for first round of funding.
• Implemented all functional areas of the business: sales, warehousing, accounting, purchasing and customer service
• Directly hired, trained and managed both inside and outside sales teams
• Managed the creation of all marketing materials

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Business Administration (B.B.A.), Management

Education record