Katie Lynch Email & Phone Number

Saint Paul, Mn, Us

Raleigh, Nc

Manage day-to-day execution and strategy-setting around four integrated, creative campaigns, including content strategy and media plan development, coordination with relevant vendors, and campaign execution via email marketing campaigns, organic and paid social campaigns, earned media, executive thought leadership strategy, and more. Provide counsel and strategic advice around thought leadership to 5+ executives across highly regulated industries, producing weekly thought leadership content for executives. Manage project scope and budget, reporting, and coordinate with strategic leads and account staff to ensure project and budget prioritization, while prospecting any potential for growing the account.

Raleigh, North Carolina, United States

Coordinate office internship program, working in tandem with regional internship coordinator and recruitment team. Train office employees on working with interns, interview and select interns for each semester and coordinate with office leadership on hiring decisions. Manage interns and coordinate intern workload.

United States

Served as Co-chair of our APCO North America LGBTQ+ ERG, including project managing our company-wide Pride efforts, and any communications around key moments in time for the community, such as National Trans Day of Remembrance. Coordinated and participated in regional virtual events to honor key moments and convene important conversations around policy, trans inclusion and being queer in the workplace. Throughout my tenure, alongside my Co-chair and project leads, we planned 4-6 regional events, conducted an audit of inclusive company policies, events and activities and measured against HRC Corporate Equality Index standards, charting a path for APCO's application to the CEI ranking.

Raleigh, North Carolina, United States

Developed corporate communications plan for a life sciences company. Managed the day-to-day deployment of corporate communications strategy, including content planning, executive thought leadership and deploying the company's first integrated strategy around conference attendance, product marketing and earned media. Coordinated research project to survey company customers and contacts to measure reputation shift. Our six-year partnership resulted in overall improved reputation among customers, partners and stakeholders and successfully positioned the company for sale.Drove strategy around integrated campaign to educate North Carolinians around statewide clean energy plans and regulatory processes. Led integrated content strategy development and managed end-to-end email marketing campaigns. Deployed nationwide integrated campaign to shift perception around nuclear power as a solution to achieving state and nationwide clean energy goals. Managed daily execution of advertising campaigns, influencer campaigns, earned media (including pitching, media lists, and coordinating executive thought leadership and visibility when necessary). Organized three virtual events engaging stakeholders, energy company executives and Department of Energy leaders, reporting continual growth in event attendance, engagement and participation in the coalition following events. Reported coalition progress via 10-12 executive reports throughout the year.

Raleigh, North Carolina, United States

Managed the day-to-day operations of two $1.5M integrated campaigns to grow two energy coalitions, together totaling 602k+ clean energy advocates nationwide. Executed end-to-end email marketing campaigns. Led the strategy development and execution of multi-channel content plans, including multi-channel paid media, organic social, virtual events and earned media. Managed execution of $1M+ integrated campaign to increase community college enrollment, including drafting key messages, developing multi-channel ad campaign, organizing virtual events, social content strategy and quarterly reports for private and public donors. Campaign resulted in the first community college enrollment increase in more than a decade in North Carolina.

Raleigh, North Carolina, United States

Supported day-to-day management of two advocacy coalitions in the energy industry, including creating large-scale stakeholder maps; building processes to remain current on regulatory processes, elections, local project development status and broad energy industry news; and maintaining the advocate community via email marketing campaigns and comprehensive content strategy.Supported APCO South new business projects by conducting digital landscape analysis and market research, serving as a process driver to win one multi-million dollar life sciences client.

Athens, Georgia Area

Compiled and curated the weekly Grady College Experiential Newsletter, which updates more than 1,500 Grady students on job and internship opportunities, as well as other professional and academic development opportunities within the school year. Managed the Experiential Programs Twitter account, generating and spreading relevant content for a public of students and employers. Supported the Experiential Programs Director by observing and providing feedback for any experiential programs.

Watkinsville, Ga

Managed the organization's social media channels and collaborated on content strategy to support organization initiatives, including the Drew Swan Sibling Scholarship, the Big Bold Summer Program and maintaining donor support. Owned creative content development, including the creation of five weekly recap videos to bolster the organization's reputation among their primary audiences (parents, campers, donors), graphic design to support three social media channels and photography to supply visual content for marketing plans, blog posts, and news stories.

Athens, Georgia

Created a media kit to assist with the year-end giving campaign focused on the ReNew Athens Initiative, and collaborated frequently with organization leaders while working independently to create content.

Buenos Aires, Argentina

Designed the multimedia internal communications bulletin for the month of June, observed various types of communications and how they functioned for the entire organization, suggested improvements in their communications based on personal research of their publics and organization, and assisted in creating a video to accompany an organization initiative.

Public Relations, Public Relations

Spanish