Katie O'Connell Email & Phone Number

Philadelphia, PA, US

Previously at Design Like Whoa as a Creative Account Manager - acquired by Whitestone Branding in July 2024!

Philadelphia, Pennsylvania, United States

• Managed a book of business including several hundred accounts through a highly organized and data-driven sales approach, resulting in over $500k sales volume in a 6-month period.
• Worked closely with industry professionals to custom design offline product offerings, resulting in a highly personal customer experience and repeat business from trade and B2B clientele.
• Strategically used CRM platforms, such as Salesforce and Magento, to optimize open sales opportunities and efficiently organize existing book of business.
• Saved $30,000+ worth of sales during a significant internal supply chain disruption and PR crisis by proactively updating and offering appeasement refunds for existing customers, in addition to de-escalating and.

Philadelphia, Pennsylvania, United States

• Coordinated and held 1:1 personal shopping appointments in order to advise and style customers based on their unique lifestyle needs and personal taste, which resulted in higher AOV and UPT metrics over walk-in.
• Created personalized promotional outreach to high-intent clientele to create a sense of urgency and maintain rapport
• Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance

Philadelphia, Pennsylvania, United States

• Showed initiative to assist team members in handling customers, cash operations, and store maintenance when needed
• Assisted several hundred customers a day during the holiday season at the company's 4-story flagship retail space in one of Philadelphia's most high-traffic neighborhoods for shopping.
• Advised and styled customers looking for styles that ranged anywhere from loungewear to bridal party attire to home decor
• Aided creative and visual merchandising teams to prepare various materials for store displays and art installations.

• Temple University's Blackstone LaunchPad and Techstars is a program that assists students and alumni in their business ventures, no matter where they are. The LaunchPad works with freelancers, established businesses.
• Created and managed all web, video, and visual content that was distributed across online channels and social media platforms
• Launched social media campaign to promote business consulting services and workshop series
• Strategically used content management system to analyze user engagement and website traffic metrics
• Maintained content marketing calendar to schedule creation and delivery deadlines
• Created social media guidelines to establish a cohesive brand across all channels