Co-Founder of Rewritten, a contemporary Bridalwear brand based in London. Founded in 2016 Rewritten is designed for all of those damn cool bridesmaids and awesome party guests out there. We create beautiful dresses which are chic, sophisticated, a little bit bohemian and take an entirely modern approach to wedding dressing. All hand designed in London, we create flattering, contemporary designs in the most beautiful fabric and colour combinations that you will want to wear again and again.Stocked in the UK, Australia, Ireland, Germany and Canada as well as our London based showroom we are growing rapidly and expanding in to accessories to compliment our range of contemporary dresses.

• Overall responsibility for wholesale, concessions and direct boutique channels• Identifying new business opportunities in the UK and internationally through analysis, market research and relationship building• Key member of the Astley Clarke Senior Management Team• Managing 20 Jewellery Professionals, Area Managers, UK Account Managers and Personal Shoppers• Project managing all new store openings and refurbishments. Working with department stores such as Liberty, Harrods and Selfridges, Harvey Nichols in the UK, Neiman Marcus, Saks and Nordstrom in the US and David Jones in Australia.• Project managing tradeshows, my speciality being site designs and builds, recently managing the Couture tradeshow build and set up in Las Vegas• Setting budgets, payroll and incentive plans for the department • Working alongside Head of Communications to plan and execute a comprehensive marketing strategy for all stores• Compiling and delivering training schemes across all retail and wholesale channels• Monitoring stock levels, conducting stocktakes and working closely with each location and the merchandisers to ensure that the assortment is correct• Devising the visual merchandising strategy at the start of each season to be rolled out across all stores

Planning and coordinating office moves which involved contractors, designers and managing the project budgets.Planning and implementing new company IT infrastructure and coaching the team on the new systems.

Managing key fashion and accessory clients such as Longchamp. Day to day duties includes writing press releases, pitching stories to magazines and managing the showroom samples and media call ins.Backstage styling for fashion shows and events.

Assisting the marketing manager to create dynamic marketing campaigns to promote the brand throughout the UK and US.Graphic design for marketing materials to be used in store.Setting up and managing customer and brand events within the flagship store in Covet Garden.