Katie Morris

Katie Morris Email and Phone Number

Principle UX Architect - Digital Retailing @ Cox Automotive Inc.
atlanta, georgia, united states
Katie Morris's Location
Cocoa, Florida, United States, United States
Katie Morris's Contact Details
About Katie Morris

I am a driven problem solver and bring that passion to my work every day. Cox Automotive is an extraordinary enterprise company with a multitude of B2B and B2C products. I get most excited collaborating with other business units to craft solutions for better integration of our products and services. Improving efficiency in the way our dealers do business in turn improves the shopper's car buying experience. Creating innovative, usable products is a multi-layered process. Connecting visual presence, technical solutions and business initiatives to arrive at a solution that addresses actual user needs.

Katie Morris's Current Company Details
Cox Automotive Inc.

Cox Automotive Inc.

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Principle UX Architect - Digital Retailing
atlanta, georgia, united states
Website:
coxautoinc.com
Employees:
6330
Katie Morris Work Experience Details
  • Cox Automotive Inc.
    Principal Ux Architect
    Cox Automotive Inc. Jan 2021 - Present
    Atlanta, Georgia, United States
  • Cox Automotive Inc.
    Sr. Ux Architect
    Cox Automotive Inc. Mar 2020 - Jul 2023
    Atlanta, Georgia, United States
  • Cox Automotive Inc.
    Ux Architect
    Cox Automotive Inc. Aug 2018 - Mar 2020
    Atlanta, Ga
    -Led UX in optimization initiatives to increase conversion rates from under 1% to 5% in under 6 months. -Work with product managers to analyze data, define hypotheses, test modality and success metrics.-Conduct exploratory user research and usability testing using a variety of methodologies (i.e. interviews, performance testing, A/B testing, cognitive walk throughs, unmoderated remote testing, etc).-Analyze quantitative and qualitative data from a variety of sources, including analytics, usability studies and shopper/dealer interviews. Generate actionable insights to improve usability at each key area of the shopper funnel. -Provide scaleable solutions and recommendations on the most effective iteration phases. -Represent the user during strategy planning and build balance between business objectives, technical considerations and shopper values. -Work with stakeholders from the larger organization on multiple levels. Foster open communication to research requirements, present solutions and evangelize overall strategy. Strive for inclusive solutions that drive success across the entire company.-Generate UX Roadmaps and team backlog plan.-Work with Release Train Engineers to integrate UX into the Agile process.-Contribute to the internal development of UX processes, deliverables and standards.-Work closely with multi-discipline teams to create, evolve and execute UX direction. -Generate UX documentation and deliverables including wireframes, low/high fidelity interactive prototypes, UI specifications, architecture guidelines and graphic elements.Identified process and efficiency issues across teams. Ongoing work with leadership to recommend solutions to increase productivity and overall revenue. -Work with product managers as Lead UX in redesign initiative utilizing external resources. -Work with internal recruiter to vet UX candidates and build a solid team.
  • Cox Automotive Inc.
    Senior Ux Designer
    Cox Automotive Inc. Jan 2016 - Aug 2018
    Sandy Springs, Ga
    -I started with Cox Automotive on one of their new venture products, MakeMyDeal, in its beta state. The product has grown out of infancy to a multi-platform initiative backed by industry giants like AutoTrader and Kelley Blue Book. Now known as Cox Automotive's prime Digital Retailing experience. -Largely the main UX Designer for the product, I have taken on every facet of the design process. Collaborating with Product Management and Technology to refine business and customer goals. Using current and historical user data, proven UX patterns and personal career experience to translate that to a user journey. -Coordinate with multi-discipline teams across several platforms to ensure a strong UX solution. -Participate in and organize internal and external brainstorming and working sessions. -In a fast growing product, I champion recommending solutions for scaleable MVP using Lean UX practices. -Executing wires, graphics, CSS guidelines and pixel-perfect comps to be consumed by engineering team using Sketch, InVision and other prototyping tools.-On-going refinement of interactive prototypes for stakeholders and other internal organization teams. -Tirelessly fighting for an experience that is organic and enjoyable for our shoppers that also meets the needs of our dealers.
  • Cox Automotive Inc.
    Ux Designer
    Cox Automotive Inc. Jun 2015 - Dec 2016
    Atlanta, Ga
  • Katie Morris Designs
    Freelance Designer
    Katie Morris Designs Mar 2008 - Jun 2016
    Lawrenceville, Ga
    Freelance design for a digital product solutions, illustrations, print marketing, apparel, logos, branding strategies, etc.
  • Oriana It Solutions Pvt Ltd
    Senior Ux Designer
    Oriana It Solutions Pvt Ltd Jun 2014 - Jun 2015
    Suwanee, Ga
    -Engaged with clients early to gather any materials, insights and data that were available. Understanding business/product objectives, conduct stakeholder interviews, analyze any existing research, investigate competitors and market trends. -Present high level concept and user journey of main workflows. Work with client to test and iterate until desired outcomes are reached. -Worked with engineering to provide design documentation such as style guides, high fidelity comps and interaction patterns. -Designed both native mobile apps and responsive web apps for industries including healthcare, virtual machines, CRM systems, golfing tournaments, charities, eCommerce and employment services.
  • Political Tracker Inc.
    Ux/Ui Designer - Founding Member
    Political Tracker Inc. Aug 2013 - Jun 2014
    Suwanee, Ga
    -One of the founding members for a large scale political media and data site. Users could create a profile and track specific areas of interest to populate in their feed. -The site used numerous APl's to pull live information from over 50 news, media and social sources on government officials, bills, committees and interest groups throughout the entire United States. -I helped cultivate and grow the idea into a fully functioning desktop and native mobile app. We had a successful launch in the United States and were on track to release in India.-The biggest problem to solve was how to organize excessive amounts amounts of data - from multiple sources - into something enjoyable and easy to digest.
  • Vie Consulting Inc
    Ui Designer
    Vie Consulting Inc 2010 - 2013
    Worked on a variety of project types including websites, logos, marketing materials, t-shirt illustrations and custom graphics. I performed competitive research to create marketing and social media strategies. Also, worked with engineering to provide any documentation needed and ensured proper implementation.

Katie Morris Skills

User Interface Design Graphic Design Photoshop Css Photography Microsoft Office Html5 Illustrator Indesign Cascading Style Sheets Design Strategy Information Architecture User Experience Design Product Design User Centered Design Usability Testing Wireframing Interaction Design E Commerce Illustration Branding Adobe Creative Suite Invision Design Thinking Collaborative Problem Solving Cross Functional Problem Solving Sketch App Abstract Ux Research User Journeys Customer Experience Design Html Web Design Sketch Software Design Desktop Application Design Mobile Application Design

Katie Morris Education Details

Frequently Asked Questions about Katie Morris

What company does Katie Morris work for?

Katie Morris works for Cox Automotive Inc.

What is Katie Morris's role at the current company?

Katie Morris's current role is Principle UX Architect - Digital Retailing.

What is Katie Morris's email address?

Katie Morris's email address is ka****@****eal.com

What is Katie Morris's direct phone number?

Katie Morris's direct phone number is +177065*****

What schools did Katie Morris attend?

Katie Morris attended Art Institute Of Atlanta.

What are some of Katie Morris's interests?

Katie Morris has interest in Children, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.

What skills is Katie Morris known for?

Katie Morris has skills like User Interface Design, Graphic Design, Photoshop, Css, Photography, Microsoft Office, Html5, Illustrator, Indesign, Cascading Style Sheets, Design Strategy, Information Architecture.

Who are Katie Morris's colleagues?

Katie Morris's colleagues are Rachel Petersen, Kyle Trevett, Jalen Fish, Chad Smedley, Kenya Oneal, John Sands, Mba, Stoney Ault.

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