Katie Penner Email & Phone Number

Hi! I’m Katie, a professional specialized in working with dynamic start-up and scale-up businesses within the eCommerce and retail sector. I am a motivated and adaptable individual committed to uncovering actionable insights, empowering technical and non-technical stakeholders to understand the impact that their initiatives have on the business, and translating data into the essential “so what?” and “why”.My expertise spans a wide range of analytics projects including KPI tracking and reporting, visualization and dashboard management, forecasting, global expansion, A/B testing, market research, consumerism and competitive trend reporting, and strategy optimization. The data-driven insights I provide have played a pivotal role in shaping strategic decision-making, implementing business efficiencies, and driving growth across paid and organic marketing, CRM, eCommerce, retail operations, expansion, wholesale, product development, customer service, loyalty, returns, marketing budgets, wholesale, planning, and vendor management.My skills include Excel, Google Analytics (GA4 & UA), Looker, Google Data Studio, Daasity, Shopify+, Klaviyo, Attentive, Yotpo, Funnel, Power My Analytics, Hotjar, Supermetrics, Google Optimize, Asana, Northbeam, Amazon Seller Central, Google Ads, and Facebook Ads Manager.