Katie Witkowski Email & Phone Number

Avon, In, Us

Brea, California, United States

Indianapolis, Indiana, United States

Indianapolis, Indiana Area

Indianapolis, In

• Plan, coordinate, and manage the company’s first annual user group conference – executing on all logistics, selecting venues and vendors, sourcing client and industry thought-leader speakers, establishing promotion strategy, designing digital and print invites, creating compelling messaging and content, assembling all presentations, hosting engaging networking events, and securing sponsors • Manage, outline, and evaluate the entire lifecycle of the company’s strategic events and conferences for 3 healthcare markets while planning and prioritizing all executive-level workshops, receptions, roundtable discussions, luncheons and tradeshows• Generate sales opportunities through new marketing campaigns, world-class executive-level events, targeted inbound marketing strategies and marketing automation. When relevant, work hand-in-hand with media and key partners• Increase the company’s speaker program from 3 to over 40 executive-level speakers by connecting and positioning clients as “heroes” in the industry• Produce over 50 webinars – identifying the educational topics, recruiting speakers, assembling presentation content and designing and managing promotion strategies and lists in HubSpot• Collect and craft client abstracts and use cases for sales collateral, website content and presentations• Design swag materials, event correspondences, presentations, direct mails, invitations, digital content, and more• Revamp the company’s client marketing program by collaborating with account managers, establishing content and promo schedule, and developing key marketing activities to increase upsells

• Received the “Employee of the Month” award for successfully executing on a high-impact conference that included premier booth placements, a unique promotional strategy to schedule onsite meetings for sales reps, two client spotlight presentations, and an executive-level reception with over 100+ attendees• Revamped the company’s event marketing strategy and appearance by designing new interactive booths, collateral, swag, and automation process to easily connect with prospects at conferences • Hosted over 15 webinars with executive-level clients• Established new vendor relationships and negotiated contracts to cut costs – including reducing print and shipping cost by 84%

Indianapolis, Indiana Area

• Activated and managed over 15 clients on tight deadlines, including one of the world’s most predominant clinical laboratories with over 8 clinics in the U.S., as well as one of the nation’s largest toxicology laboratories• Grew user subscription by 84% in 2014 Q4 – all of my clients purchased more subscriptions and expansion products• Awarded “Employee of the Month” for having the highest sales in upsells

Indianapolis, In

• Created and launched a new product line to win back market share and generated $3.7 million in sales• Built a marketing campaign to increase upsells, resulting in 50% of clients electing to add on the new test for patients • Identified a need to increase patient testing by formalizing a patient randomization testing and risk management program • Managed all conference logistics for two markets

Mba, Healthcare Management

Bachelor'S Of Science, Organizational Leadership And Supervision

Activities and Societies: Dean's List 2006-2007 Top 100 Students at IUPUI Tau Alpha Pi, National Honor Society, 2006-2007 Society.

Certification, Business Foundation

Certification, Human Resources

Certificate, Problem Solving Process