Yalla Business Development: As co-founder, developed and executed a comprehensive business plan to attract and retain clients to grow revenue. Created full scale marketing strategies to grow business, attract new clients, develop relationships within community and generate brand awareness. Responsible for client relations, proposals and pitching, invoicing and general management as well as overall strategic direction for marketing campaigns leading to a 90% client retention rateYalla Client & Team Management | Public Relations & Marketing Campaigns: Responsible for talent recruitment, development and management of up to seven full-time employees.Responsible for managing a team to ensure all projects were successful and delivered on time. Led hiring and firing initiatives to include resume analysis, interviews, and team evaluations. Developed, pitched and implemented full funnel marketing and communications campaigns for clients to include; Strategies + press releases + media pitching & management + social media management + digital marketing campaigns + event productions + more Created and reported monthly analytic reports for all client’s marketing campaigns. Campaigns covered multiple industries including tourism, hospitality, automotive, non-profit, food and beverage and moreYalla Event Production:Developed, produced & managed over 100+ events including fundraising dinners, community concerts, 10,000+ attendee multi-day community festivals as well as a 2-day, million dollar music festival with responsibilities including but not limited to: Talent recruitment, buying & management to include experience with both Wasserman Music and WMEFestival director creating and executing festival production plans to include ticketing, security and access plans, artist relations, stage management, emergency weather plans and more. Responsible for sponsorship solicitation and fundraising; creation of prospectus, lead lists, pitch meetings and fulfillment tracking.

Create & manage strategic marketing plans for clients that include digital marketing, social media marketing, public relations, event creation and event management.

Managed over 30 employees on a seasonal basis (This includes scheduling, payroll and other human resource needs.)Implemented marketing strategies to increase customers base (marketing strategy for the first year helped gain over 16,000 customers)Booked and scheduled trips for thousands of whitewater rafting customersManaged website and all social media platforms

YAVAY is a subscription-based online service connecting buyers and sellers of sponsorship opportunities. With offices in Atlanta, Calgary and Amsterdam, YAVAY is building the first global service of its kind.• Marketing automation via Hub Spot• Designed and implemented external communication and promotional campaigns • Designed website landing pages that created communication outlet with potential cliental leads • Managed over 400 clients and their YAVAY accounts• Generated approximately 5,000 leads in a 6 month time period • Collaborated and consulted with more than 100 of YAVAY clients and prospects to design profiles that demonstrated the best value to potential sponsors• Implemented marketing and public relations strategies to promote business as well as client profiles• Contributed to the design and copy of YAVAY.net• Completed approximately 200 demonstrations on the usage of the YAVAY site. • Managed a team of three account executives • Created over a dozen account reports that showed the progress and current status of existing and potential clients • Maintained and managed client relationships by extending positive customer service

Draft and distribute press releases Designed promotional material for the organizationGarner publicity exposure for the organization Utilize extensive research techniques to develop fundraising opportunities for the organization

Develop ongoing relationships with key decision makers within customer baseContinually prospect new customers to build and maintain revenue streamObtain quotes from potential clientsUtilize InDesign, Photoshop and Illustrator in website designCommunicate with each client to place orders for company productsManage photography for website

Transferred calls to employees; Called clients to renew contact information Filed and organized bills and noticesConverted paper files into computer files