Katie Dukes Email & Phone Number

Nyc

* Lead team of traders and account managers in supporting a $100M/year GroupM client* Omnichannel platform expert tasked with growing business by improving client results * Advanced data analysis to assist partners in developing tactics for each stage of the funnel; ie path to conversion reporting to determine valuable customer touch points * Identity expert serving as team POC for cookie-deprecation related conversations * Ownership of senior client relationships, consulting on strategy and new tech* Team revenue tracking and pacing against goals; in 2023 my team grew revenue by 30% YoY* Lead team assisting clients on an eclectic book of business, necessitating flexibility and depth of knowledge across all types of KPIs, measurement vendors, and brands

Baltimore, Maryland, United States

• Strategic planning and execution of display, video, mobile, audio; focus on Google, TTD, Amazon DSP, CTV, YouTube • Proven people manager, experienced in hiring, building and support of global teams • Liaison to Google agency representatives; work jointly on partnership growth, alpha/beta testing, etc • Partner with 3P vendors, vet and provide POVs to stakeholders

Baltimore, Maryland Area

• Lead team of programmatic traders on agency’s largest account • Full funnel strategy and execution of programmatic media; planning, optimization, analytics, thought leadership, and presentation of results to customers• Working heavily within the Google Marketing ecosystem (Google Ads, DV360, Campaign Manager, Google Analytics) as well as The Trade Desk and Amazon DSP• Collaborate with Jellyfish and Google data, product and tech teams to influence new tools and products

Baltimore, Maryland Area

• Partnered with clients - other DSPs and SSPs - on how to best navigate the Verizon Media tech stack and drive success for their businesses• Relationship building, fostering meaningful interactions that lead to broader tech partnerships and deeper integrations• POC for clients on new industry initiatives and how Aol will handle, ie Ads.txt, header bidding

Baltimore, Maryland Area

• Managed pre-sale team, tasked with RFP response across all platforms• Interviewed, on-boarded and trained new team members

Baltimore, Maryland Area

• Lead team of analysts responsible for top 3 accounts (Verizon, General Motors, Bank of America)• Oversaw all operational functions for programmatic display campaigns • Communicated with product and developers on functionality of tech and evolving client needs• Operational support of new industry tech such as header bidding, private marketplaces/deal ID, in-view and fraudulent activity monitoring

Baltimore, Maryland Area

• Managed operational side of programmatic display campaigns (CPM, CPC & CPA) for top tier clients such as Verizon, AT&T, P&G• Used Excel and SQL to analyze performance against client KPIs; developed and implemented optimization strategies• Served as technical point of contact for sales and clients

Baltimore, Maryland Area

• Negotiated and purchased media including digital, radio, TV, and out-of-home• Clients included Strayer University, EZPass of Maryland, Simpson Racing