Katie Fraser Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

As a Associate Brand Manager at Phillips Distilling, I managed day-to-day operations, long term plans and budget for a portfolio of vodka, gin and cordials across the US and Canada. I began my tenure handling the Prairie Organic Spirits and UV Vodka portfolios. During my time, I took on our Brown Spirits portfolio for 3 months, then was added Phillips Brands in July 2023. Since then, I've owned helping to rebuild these 3 struggling brands through conducting research, creating new full surround marketing campaigns, transitioning to new formulas, products and packaging across 35+ SKUs and resulting in +6% growth in key markets.I've also work to bring successful innovation and renovation projects to life, assisted with HMM projects and managed agency, cross functional and key stakeholder relationships.Finally, I've helped see multiple brand campaigns, activations and partnerships come to life through events, social media content and trade POS creation.

Greater Minneapolis-St. Paul Area

CorePower Yoga is a yoga-centric fitness company focused on bringing breath and mindfulness into practitioners everyday lives.After completing 200 power teacher training with the company in the winter of 2018 - 2019, I auditioned and was asked to come on as an intern teacher in September 2019. I continued my training in April 2020 and was certified to teach an additional formate (sculpt) in May 2020. I teach the Vinyasa/Power formats of C1 and C2, and sculpt. In my class I focus on using breath as a tool to help as a guide through challenging postures, as well as a way to come back to our focus of what brings us to our mats. I encourage patience, compassion and grace in my students.In March, due to COVID-19 the studios were shutdown for safety reasons. I continued to teach online through June 2021. In June 2021, I returned to the in-person studios.

Greater Minneapolis-St. Paul Area

CorePower Yoga is a yoga-centric fitness company focused on bringing breath and mindfulness into practitioners everyday lives.At the company's Uptown Minneapolis location I was a member of the Studio Experience Team, as well as a trainer for new SET team members. As part of the team, I:- Helped keep studios clean by mopping yoga rooms, cleaning windows, taking out the trash, organizing weights and cleaning and organizing mats. - Cleaned bathrooms by filling product, vacuuming, dusting lockers, deep cleaning toilets, showers and floors- Kept cleaning supplies stocked- Helped train new members of the SET team in

Greater Minneapolis-St. Paul Area

Following a three-month contracting position (that was extended an extra month), I continued my foray into marketing. I took a position as a marketing coordinator in the food & beverage distribution field at Summit Brewing Company. There, I help with with everything from project coordination to marketing copy to digital initiatives to creative strategy. Some of my duties include:- Understanding and overseeing timelines for all packaging variations for our brands - Collecting pieces of packaging projects from each individual or department involved to help move things along in the pipeline- Supplier, printer and vendor relations- Assisting in creative and copy on packaging- Website content creation, including updating pages, writing blogs and handling event pages- Social media strategy and maintenance, including creating campaigns and content for Instagram, Facebook, Twitter and TikTok (which I also helped launch)- Shooting and editing video for website and social media- Assisting hospitality and sales team in events- Media relations, including creating media lists, writing press releases, helping with media visits

Greater Minneapolis-St. Paul Area

After a short stint in earned media, I returned to a more social media focused role by doing freelance work for Nadine Babu at Babu Social Networks. Beginning in December 2018, I helped create social media content and manage paid social media campaigns for healthcare clients.

Greater Minneapolis-St. Paul Area

To further my experience in communications and branding, I moved into a contract marketing role with 1517 Media. 1517 Media is a publishing company that focuses on creating resources for the academic study, professional development, faith formation and spiritual growth of Christian audiences. At the time I worked for them they published four imprints: Augsburg Press, Fortress Press, Beaming Books and Sparkhouse. In my role as Marketing Specialist, I supported efforts for the Fortress Press and Beaming Books units. I helped further communications about these imprints through the following:- Email marketing campaigns on Hubspot- Traditional press releases- Publicity mailings - Up-to-date web cataloging- Social media effortsI also helped with Marketing Campaigns for larger releases through:- email marketing plans- social media posts & images

Greater Minneapolis-St. Paul Area

After working alongside Golnaz while writing for my own blogs at WCCO-TV, I became a part of her team following my departure. Becoming a freelance writer for her company allowed me to continue to express my passion for food and writing when I moved into a more social media focused role.For Eat.Drink.Dish, I helped write articles from press releases, cover events and other miscellaneous projects such as interviews with chefs.

Greater Minneapolis-St. Paul Area

After spending time at a mid-sized agency, I moved to a small, boutique agency, Lola Red, in Minneapolis' North Loop. While their expertise is in B2C public relations and digital strategy for hospitality and lifestyle clients, they also focus on B2B efforts across health, tech and financial sectors. In my role as a PR Coordinator I handled B2B and B2C earned media for manufacturing, finance and health and wellness clients. My additional responsibilities included:- Secured earned media placements for a mix of B2C and B2B clients through pitching local and national media- Prepared media briefs for secured segments- Media trained clients for interviews- Monitored local media and beat coverage to best target pitches

Greater Minneapolis-St. Paul Area

I became a part of Lean In Together MSP in Sept. 2015. Then, in March 2016 I took over leadership of SIFS, one of the larger group's dozens of small circles. In our group we discussed topics that help empower women and girls and actualize their ambitions. As the leader, I hosted meetings, came up with topics, facilitated discussions and found speakers to address our group.

Greater Minneapolis-St. Paul Area

As the Assistant Blog Manager, I helped determine topics based on the over arching theme Lean In Together MSP has decided upon for the year. I also ensured that the minimum number of bloggers for each month had been met, and filled in as a blogger when we needed extra articles. Then, with my participation in our social media group, I helped make sure they get posted to social media channels.

Greater Minneapolis-St. Paul Area

After nearly 4 years at WCCO, I felt it was time to explore a new field and moved from broadcast media to public relations. W2O Group (now Real Chemistry) is a marketing and communication firm focused in the healthcare, tech and consumer spaces. At the company, I worked on the Influencer Engagement and Social Media team, a specialty team that helps traditional accounts sell in influencer work. This ranged from long-term campaigns where we helped build and facilitate relationships with influencers to short-term blogger campaigns to miscellaneous social media support. As an associate on the team, I helped:- Work with analytics teams to research and vet influencers- Manually research and vet influencers for client campaigns- Participate in the creation of influencer profile slides for pitch presentations- Participate in the on boarding and training of client team members to influencer programs- Participate in the creation and implementation of engagement plans- Develop visually engaging presentations in PowerPoint- Monitor and report on influencer coverage- Draft social media content and influencer communications- Support ongoing research needs - Manage production of client deliverables- Provide account support in the ways of agendas, notes and other client needs

Greater Minneapolis-St. Paul Area

In February 2014 I moved back to Minnesota to work as a web producer for WCCO TV, a CBS affiliate. At WCCO-TV I helped maintain the website by writing up press releases, events and any breaking news. I helped edit reporter packages and copy from the newscasts.I posted and updated content from the AP wires, as well as create photo galleries, polls and other miscellaneous content.Additionally, I helped cut video from the newscasts and post it on the website. Finally, I also helped with social media by posting to Facebook and Twitter.In the fall of 2014 I began work on a entertainment and food blog, MNfusion and in January 2015 I began a blog on the local craft breweries within the Twin Cities, Local Tap Talk.http://minnesota.cbslocal.com/tag/mnfusion/

Chicago, Il

In December 2013 I moved from my previous position at Aggrego to be the Evening Web Producer at WFLD FOX 32 News.During my time at WFLD I handled the station's website and social media platforms. Website maintenance included:- posting and updating stories from the wires (Sun-Times and AP)- editing and posting reporter stories - posting original content- creating photo galleries- monitoring user submissions- handling breaking news- streaming content from outside sourcesI also cut video from the 9 p.m. newscast and posted it to the website. Social media platforms included Facebook and Twitter. The position was temporary as I am filling in for someone on maternity leave.

Chicago, Il

In May 2013 I moved to a position on our "Community" team that was more integrated with Aggrego's work with the Pioneer Press publications.As a Community News Manager I was contracted out to the Pioneer Press's suburban publications. Specifically, I wrote, edited and managed content on The Doings La Grange, The Doings Western Springs and The Doings Weekly.For these publications I:-Write brief articles-Edit and post press releases-Work with the community to create local columns-Edit and post user submitted content-Work with Pioneer Press editors to post reporter content-Handle social media accounts for all three websites-Post and maintain the overall appearance of the websites-Think of new and innovative ways to create content

Chicago, Il

At Aggrego I worked on multiple different projects. My time was split three fold between our travel vertical, WeekAway, our community vertical and our events vertical.For WeekAway my duties entailed:-Content creation - both writing and collecting content for the site-Content management - deciding what articles go where-Social Media Management - I handle all social media accounts for the vertical, as well as designed a social media platform -SEO-Site Design - helped with outlining how the site should look and feel-CMS development - helped outline what abilities our CMS should haveFor Community:-Content aggregation-Community journalism-Rewriting press releases-Social Media - handle the Facebook and Twitter for my communityFor Events:-Enter events into our event platform

Chicago, Il

During my time at Cisco I helped with corporate communications, working as the Program Coordinator for Kim Todd on the Business Transformation team. I later moved to be the Administrative Program Coordinator for the Business Architecture team.

St. Paul, Mn

During my time at KSTP -TV I had the following responsibilites:-Reported and updated two community websites exclusively-Maintained and reported on other community sites-Handled main site - updated wired copy & stories from daily run downs, cut video, created photo galleries-Handled breaking news - reported severe weather, breaking political and judicial news

Chicago, Il

During my time as a metro desk intern I had the following responsibilites:-Worked on daily assignments – cold called sources, attended press conferences, gathered data via databases-Wrote for business and feature beats - conducted interviews, MOS interviews-Proof read website stories-Content aggregation-Helped with election coverage

Chicago, Il

At WFLD FOX Chicago News I worked exclusively with the website. As an intern it was my responsibility to cut video, using our Avid system, from our Good Day Chicago, and Noon hour broadcasts. I also uploaded the video into our system and embedded it within stories.My other responsibilities include:-watching the AP and Sun-Times wires and posting relevant stories-writing stories-writing captions and headlines-posting viewer photos-snagging relevant photos from video footage-updating the top stories-creating sidebars-transcribing VO's to print format-and working on special projects (Blagojevich Exhibits page etc)

Chicago, Il

As the WBBM Newsradio 780 News/Promotions Intern, I split my time between the newsroom and the marketing office. In the newsroom my responsibilities were watching the news wires and posting relevant stories, taking pictures at events, writing captions, and learning how production and on-air talent work.As the promotions intern I handled contests, which entailed sending players rules and regulations, waivers, and their prizes. I also went to events that the station held at which I informed viewers of upcoming events and answered questions.A large portion of this internship was setting up the stage the radio used at its off-site at Soldier Field for the Chicago Bears games. I set up the stage for the talent, and then set up booths for the stations clients.

Roseville, Minnesota, United States

I covered stories in the Little Canada and Rosevile neighborhoods for the Roseville Review paper. I was assigned mainly feature stories and worked exclusively with the editor.