Kaitlyn French, M.P.H., C.P.H Email & Phone Number

Philadelphia, Pa, Us

Remote

Driven by a commitment to connecting under-served audiences with critical resources, my specialization lies in strategic marketing initiatives aimed at alleviating poverty for older adults. My expertise lies in proficient project management. I work with a skilled team to complete strategic planning, creative execution (copy and design), ad campaign optimization, and produce bespoke technical solutions, including data automations and custom forms.Key Achievements:- Successfully exceed Lead Generation goals for multiple campaigns, achieving a 10-40% reduction in cost per lead year over year, effectively reaching a well-qualified lower-income audience.- Support a technical team of data, web, and digital architects in implementing custom technical solutions, including revising demographic forms, UI/UX improvements, account registration solutions, and data reporting tasks.- Standardize templates for campaign development, web development, and funnel reporting, resulting in improved team efficiency.Supporting the Team, I Provide:- Knowledge: I stay abreast of our audience's unique needs, supporting audience research to inform marketing campaigns and targeting efforts.- Program Management: Skillfully manage 4 projects with substantial budgets for labor and advertising, executing digital marketing campaigns (4 campaigns, across multiple ad channels) for nonprofit organizations.- Client Orientation: Continuously develop strong client relationships and communication styles to enhance existing client-agency relationships.- Meeting Facilitation: Organize and lead critical progress-status meetings to review priority marketing deliverables, ad campaign reports, and address any challenges collaboratively with my team.My success is rooted in a team-oriented approach, active listening skills, and adept problem-solving. Colleagues appreciate my dedication and positivity, making collaboration a rewarding experience.

In this position, I: - Developed behavior-theory based revisions to existing Safe and Healthy Home Program Curriculum utilizing on evidence-based best practices - Completed various grants, reporting, and recommendations based on curriculum and community-funded support- Ensured programs and services meet community needs to include supervising existing program activities, establishing new program activities, and expanding the program within the community as needed. Assisted in the marketing and distribution of program information- Developed and maintained collaborative relationships with community organizations. Maintains regular, clear, and concise communication within area of responsibility- Managed the programs; compiled program statistics to monitor and evaluate the effectiveness of and participation in program

Tampa, Fl ; Remote

In this position, I: - Used inbound marketing, public health education and social marketing principles to create research-based, evidence informed strategic communication campaigns for a cluster of 7 departments under AVP Health and Wellness office at University of South Florida- Worked with interdisciplinary team to develop, implement, and evaluate social marketing (evidence-based, theory-informed, strategically designed) programs that influence positive health and wellness behavior change among USF students.-Managed all aspects of production and implementation of social marketing programs. Ensures compliance with USF policies and procedures, including website support where needed.-Supervised staff and students.

Tampa/St. Petersburg, Florida Area

In this position, I: - Worked directly with AVP office and health researchers to develop marketing programs targeting mental health, including designing marketing strategies, and implementing innovative campaigns.- Provided leadership and direction in the development, implementation, and monitoring for social media marketing and other digital approaches to addressing stigmatized health conditions. -Designed, wrote, and oversaw the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides; designs layouts and prepares copy.

Tampa/St. Petersburg, Florida Area

In this position, I: - supported 3 Nationally and State funded projects, including Florida's Motorcycle Safety Coalition safety initiatives, an education-based behavior intervention called Mentorship Program for Every Rider, and a social marketing campaign "Mechanics of Riding".- Created content, social marketing, communication, and education curriculum for motorcycle safety behavior-based projects, including a mentorship supplemental course, a social marketing campaign, and Florida’s Ride Smart program.- Assisted in developing and designing public health interventions, research studies, and grants.

Tampa/St. Petersburg, Florida Area

In this position, I: - helped develop a public health survey that assessed participants readiness to change using public health behavior based model - assisted in managing data, reviewing applications, and assessing survey responses - coordinated in person courses with instructors and students

Tampa, Fl

- reviewed and graded tests, homework, quizzes, and other assignments - provided hours for students to get feedback on assignments, review quizzes - lectured for several courses on public health specialized topics

Tampa/St. Petersburg, Florida Area

- assisted in finding grant opportunities for Phd. researchers- wrote research blogs targeted to academy - taught researchers how to use Pivot database through powerpoint presentation

Smyrna, Georgia

- created volunteer opportunities and events for local and visiting volunteer teams- oversaw children's program for summer enrichment- worked with other office staff to serve families living in 7 Bridges home

Belize

- taught children phonics program for 3 months- homeschooled child for 1 month- oversaw, planned special enrichment events for children

Master'S In Public Health Education In Public Health Education, Public Health Education And Promotion

Activities and Societies: • Participant of Eta Sigma Gamma, National Professional Health Honorary Society • Health Science Volunteer Corps.

Public Health, Bachelors In Public Health, Graduated Cum Laude

Activities and Societies: International Justice Mission at USF, Baptist Collegiate Ministry, Journalist at the Oracle