Katie Smith Email & Phone Number

Redlands, CA, US

Redlands, CA, US

• Coordinated the 2024 GIS Day email campaign and social media strategy.
• Onboarded a co-worker by creating process documentations, holding regular check-in calls, and acting as a mentor for any questions.

Redlands, CA, US

• Strategize, design, and implement data-driven marketing campaigns for email, social, and web that generate over $135k monthly for marketing revenue attribution.
• Manage Esri Training's social media presence of 80k+ followers to grow awareness and increase engagement; revenue influenced from social has increased by 140% since I started owning this.
• Own 10+ email campaigns simultaneously in Workfront, write copy for them, and analyze results in Power BI and Adobe Analytics to make improvements for future campaigns.
• Focus on customer success by promptly replying to social media comments and questions, personalizing campaigns, and analyze data and feedback to ensure campaigns are relevant and timely.
• Communicate and collaborate with multiple internal teams, such as Integrated Marketing, Social Media, GBD, and Sales, for cross-divisional marketing efforts.
• Evaluate recurring marketing campaigns for instructor-led courses, MOOCs, certification, and other training-related products and brainstorm ideas to keep them fresh and bring in added value.

Redlands, CA, US

• Create 15-30 social media posts per week to promote Esri Training products and services
• Write copy for and author emails in Pardot, with open rates and CTRs almost always above Esri's benchmark
• Utilize Adobe Analytics and PowerBI to track email and web traffic metrics to improve marketing campaigns
• Present social media and web analytics insights to leadership on a bimonthly basis to raise internal awareness of how current and future marketing campaigns are performing
• Manage multiple email campaigns simultaneously in Workfront

Redlands, CA, US

• Coordinated and supported 50+ training events simultaneously
• Created financial reports to help customers understand their funding status
• Served as the logistical coordinator and primary customer liaison between internal and external customers
• Developed “technical issues” reports to identify trends and create solutions to improve processes
• Cultivated and maintained existing relationships and agreements with all customers, largely working with Defense & Intel customers
• Communicated training and technical requirements to colleagues and clients

US

I am on the board for the Pacific Southwest region of FCA.

Restoring properties to their former glory and managing rentals.

Minneapolis, Minnesota, US

• Managed Paddle North's Instagram, increasing followers by 2,000 (25%) in the first two months
• Negotiated contracts with 17 Instagram influencers for collaborations with Paddle North to grow brand recognition
• Attended ~10 trade shows throughout the Midwest to drive sales and grow brand recognition.
• Launched and managed Paddle North's Mall of America store with great success, which led to a multi-year lease extension
• Hired, onboarded and provided ongoing training for all Mall of America staff to transfer knowledge to new employees

Santa Fe Springs, CA, US

• Conducted extensive market research to develop a marketing plan with detailed timelines and tactics that best support UYWI’s unique business cycle, then began the implementation of the plan
• Developed and directed a Valentine’s Day video campaign to increase event ticket sales, exceeding the goal of 200 tickets
• Created graphics and a social media calendar for weekly scheduled posts and individual marketing campaigns

La Mirada, CA, US

• Performed 1x1 career counseling and resume review with students to assist in finding internships opportunities
• Presented to 20+ classes and organized events to increase student engagement with the career center
• Interviewed 8 students with internship experience and 40+ employers to create a video story project to share with students via video and blog, encouraging them to pursue internships opportunities

Global, US

• Reimagined a marketing plan for Compassion geared towards 18-24 year olds through research, creating surveys, developing a mock website and presenting findings to co-workers all across Compassion.
• Analyzed thousands of campaigns with Tableau and interviewed the 13 most successful campaign owners to accumulate quotes and content for future writing through transcribing.
• Created and published blogs for Compassion, generating over 1,000 page views.
• Wrote copy for landing pages, emails and letters for large scale campaigns for Compassion’s peer-to-peer fundraising platform, which has brought in over $180,000 since it started.

ES

• Translated between Spanish & English to help communication in the tourism office
• Assisted hundreds of tourists by providing local information to improve their stay in the city
• Recorded tourist's data to improve the current statistics

La Mirada, CA, US

• Organized social, educational, and cultural events for my 50 residents to help foster community.
• Facilitated social programs for 450 residents with a small staff of students.
• Managed a floor budget and completed proper paperwork to keep information organized.
• Intentionally engaged peers in conversation and developed relationships with residents.
• Was an accessible campus resource and administering care in conflict and crisis situations.

La Mirada, CA, US

• Communicated with prospective students, averaging over 25 calls per hour, encouraging them to pursue Biola.
• Gave tours to prospective tours and families to share Biola's campus with them.
• Provided assistance at various University functions in order to help facilitate events.
• Responded to questions and concerns prospective students may have in order to allow them to gain familiarity with Biola.
• Collaborated and communicated proficiency with a team of students, faculty, and staff to allow for an efficient work environment.

Minneapolis, Minnesota, US

• Created a competitive shopping analysis and a Target.com breakdown for Honest Co.
• Gained valuable knowledge from employees in areas of marketing, graphic design, account managing, and analytics working alongsideTarget headquarters.

Minneapolis, MN, US

• Used Hootsuite to create Instagram, Twitter, and Facebook posts to better represent Ace.
• Assisted with various events (Ace Golf Classic, Grill Outs) to help the programs run smoothly.
• Took photos for social media use in order for our followers to visualize what is happening at Ace.

Business Marketing Major, Spanish Minor, Marketing

Spanish & Global Marketing

Education record