• Coordinated the 2024 GIS Day email campaign and social media strategy.• Onboarded a co-worker by creating process documentations, holding regular check-in calls, and acting as a mentor for any questions.•

• Strategize, design, and implement data-driven marketing campaigns for email, social, and web that generate over $135k monthly for marketing revenue attribution.• Manage Esri Training's social media presence of 80k+ followers to grow awareness and increase engagement; revenue influenced from social has increased by 140% since I started owning this.• Own 10+ email campaigns simultaneously in Workfront, write copy for them, and analyze results in Power BI and Adobe Analytics to make improvements for future campaigns.• Focus on customer success by promptly replying to social media comments and questions, personalizing campaigns, and analyze data and feedback to ensure campaigns are relevant and timely.• Communicate and collaborate with multiple internal teams, such as Integrated Marketing, Social Media, GBD, and Sales, for cross-divisional marketing efforts.• Evaluate recurring marketing campaigns for instructor-led courses, MOOCs, certification, and other training-related products and brainstorm ideas to keep them fresh and bring in added value.• Onboarded and mentored a new hire to teach them all our marketing and communications tools and workflows.• Contribute as a member of Esri's inaugural Social Media Governance Committee, designed to create and maintain company-wide standards for all of Esri's social accounts (100+).• Manage Esri Training bimonthly e-newsletter.

• Create 15-30 social media posts per week to promote Esri Training products and services• Write copy for and author emails in Pardot, with open rates and CTRs almost always above Esri's benchmark• Utilize Adobe Analytics and PowerBI to track email and web traffic metrics to improve marketing campaigns• Present social media and web analytics insights to leadership on a bimonthly basis to raise internal awareness of how current and future marketing campaigns are performing• Manage multiple email campaigns simultaneously in Workfront

• Coordinated and supported 50+ training events simultaneously• Created financial reports to help customers understand their funding status• Served as the logistical coordinator and primary customer liaison between internal and external customers • Developed “technical issues” reports to identify trends and create solutions to improve processes• Cultivated and maintained existing relationships and agreements with all customers, largely working with Defense & Intel customers• Communicated training and technical requirements to colleagues and clients

I am on the board for the Pacific Southwest region of FCA.

Restoring properties to their former glory and managing rentals.

• Managed Paddle North's Instagram, increasing followers by 2,000 (25%) in the first two months • Negotiated contracts with 17 Instagram influencers for collaborations with Paddle North to grow brand recognition• Attended ~10 trade shows throughout the Midwest to drive sales and grow brand recognition. • Launched and managed Paddle North's Mall of America store with great success, which led to a multi-year lease extension• Hired, onboarded and provided ongoing training for all Mall of America staff to transfer knowledge to new employees

• Conducted extensive market research to develop a marketing plan with detailed timelines and tactics that best support UYWI’s unique business cycle, then began the implementation of the plan• Developed and directed a Valentine’s Day video campaign to increase event ticket sales, exceeding the goal of 200 tickets• Created graphics and a social media calendar for weekly scheduled posts and individual marketing campaigns

• Performed 1x1 career counseling and resume review with students to assist in finding internships opportunities • Presented to 20+ classes and organized events to increase student engagement with the career center• Interviewed 8 students with internship experience and 40+ employers to create a video story project to share with students via video and blog, encouraging them to pursue internships opportunities

• Reimagined a marketing plan for Compassion geared towards 18-24 year olds through research, creating surveys, developing a mock website and presenting findings to co-workers all across Compassion. • Analyzed thousands of campaigns with Tableau and interviewed the 13 most successful campaign owners to accumulate quotes and content for future writing through transcribing. • Created and published blogs for Compassion, generating over 1,000 page views. • Wrote copy for landing pages, emails and letters for large scale campaigns for Compassion’s peer-to-peer fundraising platform, which has brought in over $180,000 since it started.

• Translated between Spanish & English to help communication in the tourism office • Assisted hundreds of tourists by providing local information to improve their stay in the city• Recorded tourist's data to improve the current statistics

• Organized social, educational, and cultural events for my 50 residents to help foster community.• Facilitated social programs for 450 residents with a small staff of students. • Managed a floor budget and completed proper paperwork to keep information organized. • Intentionally engaged peers in conversation and developed relationships with residents.• Was an accessible campus resource and administering care in conflict and crisis situations.

• Communicated with prospective students, averaging over 25 calls per hour, encouraging them to pursue Biola. • Gave tours to prospective tours and families to share Biola's campus with them. • Provided assistance at various University functions in order to help facilitate events.• Responded to questions and concerns prospective students may have in order to allow them to gain familiarity with Biola. • Collaborated and communicated proficiency with a team of students, faculty, and staff to allow for an efficient work environment.

• Created a competitive shopping analysis and a Target.com breakdown for Honest Co.• Gained valuable knowledge from employees in areas of marketing, graphic design, account managing, and analytics working alongsideTarget headquarters.

• Used Hootsuite to create Instagram, Twitter, and Facebook posts to better represent Ace.• Assisted with various events (Ace Golf Classic, Grill Outs) to help the programs run smoothly. • Took photos for social media use in order for our followers to visualize what is happening at Ace.