Katie Macaluso Email & Phone Number

Schaumburg, Illinois, US

Schaumburg, Illinois, US

• Oversee marketing performance of business unit with seven university partners to drive toward achieving budget and performance targets.
• Manage three marketing managers and lead marketing teams comprised of SEO, PPC, content, and design professionals.
• Communicate with senior leadership and university partners to present marketing plans and report on results.
• Monitor marketing KPIs through Excel and PowerBI reports and adjust strategies to maximize performance with efficient spends.
• Leverage persona data, competitive analysis and other data points to direct strategy within my portfolio, which led to a 23% increase in lead generation and a 84% increase in applications quarter-over-quarter for a key.
• Led U.S. office in proposing, identifying and bringing on board a new full-service swag management vendor and webinar post-marketing platform to impact our lead nurturing strategies.

Schaumburg, Illinois, US

Schaumburg, Illinois, US

Schaumburg, Illinois, US

• Planned and executed multi-channel marketing campaigns to achieve new member, lending, and deposit goals for the credit union, including budget development, project management and legal review
• Managed integration of campaigns across email, landing pages, direct mail, social, online advertising, billboards, website and in-branch signage
• Copyedited and deployed corporate communications to internal staff
• Launched multi-faceted sponsorship program with 101.9 The MIX local radio station to generate brand awareness and publicize major initiatives
• Reviewed and managed all monthly hours billed to marketing initiatives by freelancers and ad agency

London, GB

• Developed and executed the strategic marketing plan for three online graduate degree programs housed within a top 25-ranked university
• Collaborated with internal and external teams to identify, manage, and deliver services such as the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project.
• Fostered lead generation through SEO, pay-per-click advertising, email, and other primarily digital channels
• Monitored, analyzed, and reported on campaign outcomes to university partners and marketing leadership
• Booked conference booths and planned all visual aspects of the booth
• Planned, implemented, and developed marketing campaigns, including cultivation emails, internet banners, external emails, referral campaigns, website updates and redesigns, brochures, flyers, and other collateral

Bannockburn, Illinois, US

• Managed all member and nonmember marketing communications for the American Society of Colon and Rectal Surgeons (ASCRS), including creating project schedules, maintaining editorial calendars, and developing all.
• Wrote and posted Society communications to Facebook, Twitter, LinkedIn, and other channels, monitor responses, and promote the Society’s pages to members
• Managed, wrote, and uploaded content to the website, reviewed Google Analytics and CrazyEgg reports, and managed relationship with external web development firm
• Planned, wrote, edited, and supervised production of the Society’s eNewsletter
• Coordinated and marketed online and print member materials, including public education brochures, physician educational products, and Colon Cancer Awareness Month
• Assisted the Public Relations and Social Media Committees as staff liaison and facilitate thedevelopment of videos, patient education brochures, media awards program, and other initiatives

Chicago, IL, US

• Managed the publishing portfolio of two clients, the National Association of Neonatal Nurses (NANN) and the North American Neuromodulation Society (NANS), including developing yearly budgets, creating project.
• Led the department initiative to offer ebook solutions to our clients; this included project planning, vendor selection, implementation, and process development
• Prepared reports and presented updates to client staff, committee members, and board of directors
• Collaborated with marketing and design staff to refine messaging for the client’s membership, product, and conference campaigns, including flyers, postcards, brochures, e-blasts, social media collateral, and program.
• Coordinated the development and production of NANN’s babystepstohome.com microsite, which included managing a $200K grant-funded project budget, a large group of nurse and parent content developers and reviewers, and.
• Recognized with peer-nominated department awards, including recognition for exceptional client service and mentorship of other staff

Chicago, IL, US

• Managed all print and electronic publications and coordinated resources for web projects for NANS
• Wrote the American Academy of Hospice and Palliative Medicine’s (AAHPM) annual report for three years, which was awarded a bronze award in the 2011 Association Trends All-Media Contest
• Managed AAHPM’s quarterly newsletter for four years, including scheduling and running conference calls with editorial board members and coordinating its 2012 newsletter redesign.
• Leveraged AAHPM’s communication vehicles by creating a preview e-blast with links to the digital newsletter and complementary pieces on the blog

Chicago, IL, US

• Provided copyediting, proofreading, and project management support to more than 20 professional trade and healthcare associations
• Managed the launch of aahpmblog.org in less than 6 weeks for AAHPM’s 2010 Annual Assembly, overseeing more than 30 posts during the meeting

New York, NY, US

• Read unsolicited manuscripts, composed reader reports, and wrote rejection letters for Doubleday Broadway
• Collaborated with other interns to create a viral online marketing campaign for Not That You Asked by Steve Almond (2007)

Batavia, Illinois, US

• Edited textbook references, abstracts, and short articles and proofread several journals
• Returned as an intern for two additional winter breaks

Master Of Business Administration - Mba, Data Analytics

Bachelor’S Degree, English