Katie Macaluso Email & Phone Number

Schaumburg, Illinois, Us

Schaumburg, Illinois, Us

• Oversee marketing performance of business unit with seven university partners to drive toward achieving budget and performance targets.• Manage three marketing managers and lead marketing teams comprised of SEO, PPC, content, and design professionals.• Communicate with senior leadership and university partners to present marketing plans and report on results.• Monitor marketing KPIs through Excel and PowerBI reports and adjust strategies to maximize performance with efficient spends.• Leverage persona data, competitive analysis and other data points to direct strategy within my portfolio, which led to a 23% increase in lead generation and a 84% increase in applications quarter-over-quarter for a key program this year.• Led U.S. office in proposing, identifying and bringing on board a new full-service swag management vendor and webinar post-marketing platform to impact our lead nurturing strategies.• Regularly recognized for strong performance; promoted twice and received the Most Innovative award (U.S. office) in 2020 and 2022.

Schaumburg, Illinois, Us

Schaumburg, Illinois, Us

Schaumburg, Illinois , Us

• Planned and executed multi-channel marketing campaigns to achieve new member, lending, and deposit goals for the credit union, including budget development, project management and legal review • Managed integration of campaigns across email, landing pages, direct mail, social, online advertising, billboards, website and in-branch signage• Copyedited and deployed corporate communications to internal staff• Launched multi-faceted sponsorship program with 101.9 The MIX local radio station to generate brand awareness and publicize major initiatives• Reviewed and managed all monthly hours billed to marketing initiatives by freelancers and ad agency

London, Gb

• Developed and executed the strategic marketing plan for three online graduate degree programs housed within a top 25-ranked university• Collaborated with internal and external teams to identify, manage, and deliver services such as the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management• Fostered lead generation through SEO, pay-per-click advertising, email, and other primarily digital channels• Monitored, analyzed, and reported on campaign outcomes to university partners and marketing leadership• Booked conference booths and planned all visual aspects of the booth • Planned, implemented, and developed marketing campaigns, including cultivation emails, internet banners, external emails, referral campaigns, website updates and redesigns, brochures, flyers, and other collateral

Bannockburn, Illinois, Us

• Managed all member and nonmember marketing communications for the American Society of Colon and Rectal Surgeons (ASCRS), including creating project schedules, maintaining editorial calendars, and developing all informational and promotional blast emails• Wrote and posted Society communications to Facebook, Twitter, LinkedIn, and other channels, monitor responses, and promote the Society’s pages to members• Managed, wrote, and uploaded content to the website, reviewed Google Analytics and CrazyEgg reports, and managed relationship with external web development firm• Planned, wrote, edited, and supervised production of the Society’s eNewsletter• Coordinated and marketed online and print member materials, including public education brochures, physician educational products, and Colon Cancer Awareness Month• Assisted the Public Relations and Social Media Committees as staff liaison and facilitate thedevelopment of videos, patient education brochures, media awards program, and other initiatives

Chicago, Il, Us

• Managed the publishing portfolio of two clients, the National Association of Neonatal Nurses (NANN) and the North American Neuromodulation Society (NANS), including developing yearly budgets, creating project schedules, maintaining editorial calendars, and managing the complete production process• Led the department initiative to offer ebook solutions to our clients; this included project planning, vendor selection, implementation, and process development• Prepared reports and presented updates to client staff, committee members, and board of directors• Collaborated with marketing and design staff to refine messaging for the client’s membership, product, and conference campaigns, including flyers, postcards, brochures, e-blasts, social media collateral, and program books• Coordinated the development and production of NANN’s babystepstohome.com microsite, which included managing a $200K grant-funded project budget, a large group of nurse and parent content developers and reviewers, and late scope changes• Recognized with peer-nominated department awards, including recognition for exceptional client service and mentorship of other staff• Supervised an associate editor and hired freelance editors and indexers as needed

Chicago, Il, Us

• Managed all print and electronic publications and coordinated resources for web projects for NANS• Wrote the American Academy of Hospice and Palliative Medicine’s (AAHPM) annual report for three years, which was awarded a bronze award in the 2011 Association Trends All-Media Contest• Managed AAHPM’s quarterly newsletter for four years, including scheduling and running conference calls with editorial board members and coordinating its 2012 newsletter redesign. • Leveraged AAHPM’s communication vehicles by creating a preview e-blast with links to the digital newsletter and complementary pieces on the blog

Chicago, Il, Us

• Provided copyediting, proofreading, and project management support to more than 20 professional trade and healthcare associations• Managed the launch of aahpmblog.org in less than 6 weeks for AAHPM’s 2010 Annual Assembly, overseeing more than 30 posts during the meeting

New York, Ny, Us

• Read unsolicited manuscripts, composed reader reports, and wrote rejection letters for Doubleday Broadway• Collaborated with other interns to create a viral online marketing campaign for Not That You Asked by Steve Almond (2007)

Batavia, Illinois, Us

• Edited textbook references, abstracts, and short articles and proofread several journals• Returned as an intern for two additional winter breaks

Master Of Business Administration - Mba, Data Analytics

Bachelor’S Degree, English