Katie Sproles Email & Phone Number

Bozeman, Montana, United States

• Compile and share compelling stories about GVLT, complex issues in conservation and recreation, and donor impact with our community• Preserve GVLT’s trusted voice and galvanize the community around the value of trails and open land• Develop and execute annual communications plan• Lead content development and execution for all of GVLT’s communications channels includingwebsite, email marketing, social media, print materials, and earned media

Bozeman, Montana, United States

• Preserved Foundant Technologies’ voice and elevated the brand across all communications channels• Created original content for blog articles, whitepapers, web pages, press releases, email campaigns, digital ads, social posts, direct mail, print materials, and more• Wrote and edited content for six monthly e-newsletters, each targeting a different audience segment• Worked with team members and guest authors to edit and modify copy for digital and print publications• Collaborated extensively with in-house designer to ensure copy and graphics are complimentary

Eugene, Oregon Area

• Led the City’s cross-departmental Web Management Team and managed the City’s public website and community engagement website using two different content management systems• Wrote and edited compelling web content about a wide range of programs and services• Coordinated all COVID-19 website communications as a member of the City’s Public Information Team • Managed September 2020 redesign project for City’s public website including full content audit and navigation review; launched on schedule and on budget• Led mission to comply with Website Content Accessibility Guidelines 2.0 and increase Spanish language access to the City’s website• Optimized website for search engines by following key SEO principles• Created custom web analytics dashboard using Google Data Studio to regularly analyze and report site data; annual visits increased each year during my tenure with more than 2.2 million sessions in 2020 • Trained 150+ web editors to use the site’s content management system and write for the web

Eugene, Oregon Area

• Created and implemented annual marketing calendar• Developed digital marketing strategy and managed social media presence• Wrote and edited engaging marketing copy for print materials and online platforms• Drafted news releases and responded to media inquiries• Managed all aspects of graphic design production for outreach materials • Created and distributed weekly, monthly and annual reports

La Serena, Chile

• Developed project website using WordPress• Translated, edited and reviewed research grant proposals and scientific journal submissions• Managed monthly grant reporting for water resource-focused research projects

La Serena, Chile

• Developed and taught unique curriculum for English-as-a-second language students

Eugene, Oregon

• Developed and implemented communications plan for new e-billing site that more than doubled the two-year goal for paperless billing in just six months and tripled the previous number of paperless customers• Wrote and edited all web content for largest customer-owned utility in Oregon• Managed complete website redesign project• Initiated and managed social media program• Created and wrote e-newsletters for both residential and commercial customers • Wrote compelling copy for bill inserts and brochures

Eugene, Oregon

• Led rebranding effort, created promotional materials and planned special events for museum’s reopening• Developed marketing plan and public relations strategy for museum’s exhibitions, programs and services• Wrote and edited content for museum’s website and quarterly e-newsletter• Directed the design, production and publication of all print communications • Managed membership program, achieving 700% increase in member households

San Diego, California

• Organized both domestic and international medical conferences for up to 400 people• Coordinated all elective conference activities and tours for conference delegates• Designed, edited and published 250-page conference book• Conducted on-site destination management 1998-2005

Vail, Colorado

• Developed and implemented an integrated communications plan • Maximized sales (including three largest raft groups in Vail’s history, a 70% increase in profits over four years)

Vail, Colorado

• Managed public relations activities and wrote bi-monthly print newsletter

Vail, Colorado

• Organized whitewater rafting and snowmobiling tours for up to 400 clients per day

San Mateo, California

• Designed and implemented marketing campaigns, and created marketing materials