Kati Kyllönen Email & Phone Number

Kirkkonummi, Uusimaa, Finland

Brand and marketing responsibility for Moomin Baby diaper brand and Helmi Baby sanitary towel brand on domestic and international markets.

Business Area marketing responsibility of our great brands with amazing local team. We thrive for consumer and customer experience through multiple touchpoints both in mass and digital media, consumer events and sales channels based on insight, curiosity and exploring mindset. I reported to Marketing Director, and I act as a supervisor for 6 marketing professionals. A member of marketing and sales leadership teams.

Helsinki Area, Finland

As a head of Retail Marketing and Consumer Services Finland main task is to create and execute the retail marketing strategy for Paulig’s Coffee Division incl. category management, market and business analysis, shopper research, store consepts and media buying for the Finnish market as well as ensure a top class consumer experience. I reported to Marketing Director, and I act as a supervisor for 6 marketing and consumer services professionals.

Helsinki Area, Finland

Sales and customer process model development incl. portfolio & pricing strategy, customer segmentation and CRM. Customer communication incl. offline and online activities, contract PR, event management, sales promotion. Member of paving executive board. Reporting to Director, Sales and Tendering Finland.

Finland

Responsible for driving category growth via strong business planning, strategic category development and flawless collaboration across channels. Exploring new business and channel opportunity through performance analysis. Developing commercial argumentations based on brand, category & customer strategy, shopper understanding and efficient portfolio optimization. A member of commercial board and Nordic marketing. Change driver in sales organization in regards LEAN initiatives. Employer branding ambassador. I reported to Head of Channel Sales and I act as a supervisor for 1 Marketing Specialist.

Finland

Leading and managing a customer marketing team with responsibility of strategic and tactic channel & customer marketing planning and execution in several categories. Managing space management, shopper promotions & events, market & shopper analysis and product information for customers. Responsible for the customer marketing budget, joint purchase contracts & network relationships across categories, member of Nordic development team and a lead responsible for the implementation of Nordic development projects in market. I reported to Managing Director and I act as a supervisor for 5 customer marketing specialists.

The main focus is to lead the development of Trade Marketing Strategy to achieve defined business objectives across all brand categories within the domestic Wholesale business unit. My task is to contribute to the company’s general goals and objectives of increasing customer satisfaction, sales and profitability. The role is a specialist function that requires both excellent analytical skills and the capacity to turn marketing insights into commercially valuable assets. KAM for Stockman Group customer. I reported to Sales Manager.

Developing and leading of Iittala brand marketing strategy in Finland, including loyal customer marketing program MyIittala and Iittala store marketing as well as execution of Iittala master marketing plan and retail plan into commercial, profitable and successful activities in Finland. Responsible for concept development, SKU optimization, channel activities, brand and product training and member of management steering group. I reported to Marketing Director and I act as a supervisor for Community Manager.

Helsinki

Responsible for Iittala brand sales to biggest retail chains such as Kesko, SOK, Stockman Group. Planning and executing of annual sales budget, commercial promotions, events and retailer product trainings. Creating sales presentation and guiding & aligning field sales actions. I reported to Sales Manager.

Helsinki

The Flagship Store Esplanade Helsinki city center- store management with full responsibility of the store P&L- human resource management (15 subordinates) incl. recruitment- sales analysis and demand planning- consumer advertisement- implementing the master marketing plan and the store lay-out plan according to company strategy- developing shopper experience based on shopper analysis constantly- managing the loyal customer marketing program and high quality shopper events- coaching & training new employee (domestic & international store sales persons)

Helsinki, Finland

Main responsibilities- solution based sales to named group of btob clients- profitable sales development of promotion item segment- exploring new business opportunity within interior decoration category- managing both business and consumer fairs & events- sales forecast responsibility- developing an aligned process for tailor made products with production- champion of the CRM program

Helsinki, Finland

Helsinki, Finland

Kajaani, Finland

Kajaani, Finland