Kati Kyllönen

Kati Kyllönen Email and Phone Number

FMCG I Brand I Marketing I Media I Category I @ Delipap
veikkola, uusimaa, finland
Kati Kyllönen's Location
Vihti, Uusimaa, Finland, Finland
Kati Kyllönen's Contact Details

Kati Kyllönen personal email

About Kati Kyllönen

Experienced marketing, media and category professional in FMCG business skilled with strong commercial and cross-functional mindset. Over 10 years of experience in food being responsible for budgeting, market planning, product launches, media and service buying, events and team leading. Also 10 years of experience in non-food at Fiskars/Iittala holding several different positions in BtoB and BtoC sales and marketing.I've received valuable feedback from both customer, partners and colleagues over the years for being reliable, helpful, target and solution oriented co-worker and team builder.Few of my best characters to mention are commitment, can do and thrive for excellence. I'm passioned about challenging situations and I do not hesitate to step outside of my comfort zone either.FMCG I Marketing Management I Marketing Strategy I Marketing Planning I Market Planning I Marketing Budget I Media I Media Planning I Media Buying I Team Leadership I Leadership I Category Management I Shopper Marketing I Trade Marketing I Retail I BtoB I BtoC I Social Media Marketing I Contract Negotiation I Market Analysis I Marketing Reseach I Change Management I Retail Category Management I Promotions I Key Account Management I Sales I Brand Marketing I

Kati Kyllönen's Current Company Details
Delipap

Delipap

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FMCG I Brand I Marketing I Media I Category I
veikkola, uusimaa, finland
Website:
delipap.com
Employees:
29
Kati Kyllönen Work Experience Details
  • Delipap
    Senior Brand Manager
    Delipap Oct 2023 - Present
    Kirkkonummi, Uusimaa, Finland
    Brand and marketing responsibility for Moomin Baby diaper brand and Helmi Baby sanitary towel brand on domestic and international markets.
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  • Paulig Group
    Marketing Manager Paulig Coffee, Santa Maria Food & Spices Finland (Senior)
    Paulig Group Jun 2019 - May 2023
    Business Area marketing responsibility of our great brands with amazing local team. We thrive for consumer and customer experience through multiple touchpoints both in mass and digital media, consumer events and sales channels based on insight, curiosity and exploring mindset. I reported to Marketing Director, and I act as a supervisor for 6 marketing professionals. A member of marketing and sales leadership teams.
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  • Paulig Group
    Head Of Retail Marketing And Consumer Services, Finland
    Paulig Group Jan 2018 - Jun 2019
    Helsinki Area, Finland
    As a head of Retail Marketing and Consumer Services Finland main task is to create and execute the retail marketing strategy for Paulig’s Coffee Division incl. category management, market and business analysis, shopper research, store consepts and media buying for the Finnish market as well as ensure a top class consumer experience. I reported to Marketing Director, and I act as a supervisor for 6 marketing and consumer services professionals.
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  • Paulig Group
    Senior Marketing Manager, Paulig Coffee
    Paulig Group Oct 2017 - Jan 2018
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  • Lemminkäinen
    Sales Development Manager
    Lemminkäinen Jun 2016 - Sep 2017
    Helsinki Area, Finland
    Sales and customer process model development incl. portfolio & pricing strategy, customer segmentation and CRM. Customer communication incl. offline and online activities, contract PR, event management, sales promotion. Member of paving executive board. Reporting to Director, Sales and Tendering Finland.
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  • Nestlé
    Category Channel Sales Development Manager (Ccsd), Change Agent, Employer Branding Ambassador
    Nestlé Apr 2013 - Jun 2016
    Finland
    Responsible for driving category growth via strong business planning, strategic category development and flawless collaboration across channels. Exploring new business and channel opportunity through performance analysis. Developing commercial argumentations based on brand, category & customer strategy, shopper understanding and efficient portfolio optimization. A member of commercial board and Nordic marketing. Change driver in sales organization in regards LEAN initiatives. Employer branding ambassador. I reported to Head of Channel Sales and I act as a supervisor for 1 Marketing Specialist.
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  • Nestlé
    Customer Marketing Manager
    Nestlé Apr 2011 - May 2013
    Finland
    Leading and managing a customer marketing team with responsibility of strategic and tactic channel & customer marketing planning and execution in several categories. Managing space management, shopper promotions & events, market & shopper analysis and product information for customers. Responsible for the customer marketing budget, joint purchase contracts & network relationships across categories, member of Nordic development team and a lead responsible for the implementation of Nordic development projects in market. I reported to Managing Director and I act as a supervisor for 5 customer marketing specialists.
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  • Fiskars Home
    Trade Marketing Manager
    Fiskars Home Feb 2010 - Mar 2011
    The main focus is to lead the development of Trade Marketing Strategy to achieve defined business objectives across all brand categories within the domestic Wholesale business unit. My task is to contribute to the company’s general goals and objectives of increasing customer satisfaction, sales and profitability. The role is a specialist function that requires both excellent analytical skills and the capacity to turn marketing insights into commercially valuable assets. KAM for Stockman Group customer. I reported to Sales Manager.
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  • Iittala Group
    Marketing Manager
    Iittala Group Jan 2008 - Jan 2010
    Developing and leading of Iittala brand marketing strategy in Finland, including loyal customer marketing program MyIittala and Iittala store marketing as well as execution of Iittala master marketing plan and retail plan into commercial, profitable and successful activities in Finland. Responsible for concept development, SKU optimization, channel activities, brand and product training and member of management steering group. I reported to Marketing Director and I act as a supervisor for Community Manager.
  • Iittala Group
    Key Account Manager
    Iittala Group Mar 2005 - Dec 2007
    Helsinki
    Responsible for Iittala brand sales to biggest retail chains such as Kesko, SOK, Stockman Group. Planning and executing of annual sales budget, commercial promotions, events and retailer product trainings. Creating sales presentation and guiding & aligning field sales actions. I reported to Sales Manager.
  • Iittala Group
    Store Manager
    Iittala Group Jan 2004 - Feb 2005
    Helsinki
    The Flagship Store Esplanade Helsinki city center- store management with full responsibility of the store P&L- human resource management (15 subordinates) incl. recruitment- sales analysis and demand planning- consumer advertisement- implementing the master marketing plan and the store lay-out plan according to company strategy- developing shopper experience based on shopper analysis constantly- managing the loyal customer marketing program and high quality shopper events- coaching & training new employee (domestic & international store sales persons)
  • Hackman Designor Oy Ab
    Account Manager
    Hackman Designor Oy Ab 2000 - 2003
    Helsinki, Finland
    Main responsibilities- solution based sales to named group of btob clients- profitable sales development of promotion item segment- exploring new business opportunity within interior decoration category- managing both business and consumer fairs & events- sales forecast responsibility- developing an aligned process for tailor made products with production- champion of the CRM program
  • Oy Modern Times 3 Ab
    Sales Representative
    Oy Modern Times 3 Ab 1999 - 2000
    Helsinki, Finland
  • Veho Group Oy Ab
    Car Salesman / Secretary Car Export
    Veho Group Oy Ab 1998 - 1999
    Helsinki, Finland
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  • Ak Import Oy
    Sales Assistant
    Ak Import Oy 1996 - 1998
    Kajaani, Finland
  • K-Market K-Vouti10
    Cashier
    K-Market K-Vouti10 1995 - 1996
    Kajaani, Finland

Kati Kyllönen Skills

Trade Marketing Fmcg Shopper Marketing Market Planning Marketing Strategy B2b Retail Brand Management Marketing Management Marketing Segmentation Management Consumer Products Product Marketing Customer Marketing Marketing Research Categorization Customer Insight Account Management Brand Development Category Insights Retail Category Management Market Analysis Key Account Development International Marketing Consumer Behaviour Brand Equity Product Innovation Consumer Insights Promotions Brand Marketing Marketing Budget Department Budgeting B2c Marketing Event Management Consultant Selling Channel Strategy Sales Channel Development Integrated Marketing Multi Channel Marketing English Team Leadership Business Strategy Change Programmes Change Management Business To Business Fast Moving Consumer Goods Business English

Frequently Asked Questions about Kati Kyllönen

What company does Kati Kyllönen work for?

Kati Kyllönen works for Delipap

What is Kati Kyllönen's role at the current company?

Kati Kyllönen's current role is FMCG I Brand I Marketing I Media I Category I.

What is Kati Kyllönen's email address?

Kati Kyllönen's email address is ky****@****ail.com

What skills is Kati Kyllönen known for?

Kati Kyllönen has skills like Trade Marketing, Fmcg, Shopper Marketing, Market Planning, Marketing Strategy, B2b, Retail, Brand Management, Marketing Management, Marketing, Segmentation, Management.

Who are Kati Kyllönen's colleagues?

Kati Kyllönen's colleagues are Sami Laakkonen, Kristian Luoma, Marko Paaso, Sami Laakkonen, Riikka Nuortie, Christian Forshaw, Juha Pelkonen.

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