Kati Polodna Email & Phone Number

I guide public libraries as they implement their new websites from beginning to end. My goal is to help libraries understand the products, but more importantly, how to use the products effectively, efficiently, and in alignment with the library's brand and vision. I specialize in BiblioWeb, BiblioEvents and BiblioEmail implementations. In addition, I am responsible for training libraries on how to use the products, and work with libraries to implement reader's advisory best practices, homepage strategy and website goals. In 2024, I helped migrate previous training courses into a new platform for clients, and developed new courses including many brief, “in-a-minute” courses to supplement the existing training for both new clients and existing clients.Webinars and Presentations-Deconstructing and Reconstructing Your Homepage: Notes from the Tortured Webmasters Department (Library Marketing & Communications Conference, St. Louis, November 2024)-Readers Advisory Best Practices (Kansas City, October 2024)-Tutorial-Based Learning (October 2024)-Not Everything Can Go on the Homepage 3.0, Texas Library Association annual conference (April 2024)-Incorporating DEI and Accessibility Into Your Library Marketing, webinar (March 2024)-Not Everything Can Go on the Website, virtual webinar and at Library Marking & Communications Conference, Indianapolis (November 2023, February 2024)-Creating Good Content, webinar (August 2023)-Main Navigation, webinar (April 2023)-Not Everything Can Go on the Homepage 2.0, webinar (January 2023)-Not Everything Can Go on the Homepage, Library Marking & Communications Conference, Indianapolis (November 2022)-Online Resources Best Practices, in person at Conversations in the Commons, Portland, OR (March 2022)

Denver Metropolitan Area

I am passionate about creating a library website and marketing campaigns that are on brand and organizationally aligned with future goals and patron needs. I develop and implement web-related marketing campaigns and development strategies across the website and with other digital marketing tools including BiblioEmail. I'm responsible for daily website operations, auditing current content for the website and patron-facing digital marketing systems, and improving all content for ease of use, including overall website strategy regarding navigation, information hierarchy and taxonomy development. I support upcoming library events, marketing promotions, resources and databases, trending topics, and partnerships by implementing a digital and online marketing strategy, each tailored to the goals and needs of users. In addition, I'm passionate about training and mentoring, and often lead informal training sessions around frequent staff questions. As part of training, I write and edit internal documentation including tips and tricks on how to better to use the library website and catalog.

June 2021: Patrons Love Staff Picks! Connect with your Community, Promote your People (Webinar for BiblioCommons)February 2021: 3 webinars at BiblioCon '21-Taxonomies-Virtual Services in a COVID World-Teamwork: Reassess Your Website Using an Interdepartmental TeamJuly 2020: Level Up to Better Blogs (Webinar for BiblioCommons)Engaging patrons online has never been more important for public libraries. Creating interesting, appealing content that will keep your patrons coming back to your website for ideas, information and entertainment is the name of the game. [L]earn how to write blogs patrons will actually read, manage blogger content across your website, and encourage patrons to view your library’s website as an online destination for discovery and inspiration.September 2019: Redesigning the Library Homepage with BiblioWeb (Panel in Toronto)Are you ready to start redesigning your homepage, browse pages and program pages using the new Page Builder features in BiblioWeb V3? Hear from a panel of library staff who are already working on this exciting project...Panelists will share their process, from getting started to decision making to implementation to testing and review, as well as how they prioritized pages for redesign and involved library staff.September 2018: Doing UX? What you can do to Improve User Experience (Panel at the Colorado Association of Libraries, Loveland, CO) User experience (UX) design is the philosophy of considering spaces, services, and processes from the end-user’s point of view. What does that mean in practical terms for a public library? This panel of UX practitioners from across the state will share what they have been doing to improve user experience.May 2014: Creating "Wow" Moments in the Library (Colorado Association of Libraries Paraprofessional Conference, Denver, CO)

Denver Metropolitan Area

Designed web pages for Arapahoe Libraries using the BiblioCommons platform, launched in September 2016. These web pages reflect the Arapahoe Libraries brand and our passion for literacy and knowledge, as well as showcasing offerings from new technology to a hub of virtual/library at home offerings, each page is a fun challenge to brainstorm, design and build. In addition, I create staff lists and blogs with a focus on fiction advisory. I liaise with librarians on content management and help guide staff on best content writing practices.I collaborate with several departments to cross promote online resources and events across the website. I am certified in Google Analytics and use GA to develop web and marketing best practices by using data analysis. I also manage help desk tickets for my department. Finally, I oversaw LibCal (Springshare), the room reservation software, for the entire district. Patrons use LibCal to reserve meeting rooms and study rooms (implemented 2017). I developed training and trained all patron-facing staff on the platform, as well as worked with events staff to develop a virtual internal calendar to prevent conflicts. During COVID-19, I developed Park and Pickup (curbside services) for patron use and Library by Appointment using LibCal.

Denver Metropolitan Area

I write and edit content for the library's website with a focus on advisory services. I transitioned the library's previous room reservation software to LibCal and customized the product from the ground up. I manage and troubleshoot the library's room reservation system. I triage help desk tickets for the Web Team. I assist in managing the website to keep it up-to-date and fresh by also creating web graphics for upcoming library events. I collaborate with librarians to create content and work with Communications to promote upcoming events. I enter data for upcoming programs and review for accuracy. I create training videos and documentation for library systems and software. I proofread and copyedit content as needed. I also manage reservable equipment and respond to patron feedback about the website. Software Proficiencies-WordPress-Office 365-LibCal and LibApps (Springshare)-MailChimp -Workplace (Facebook at Work)-SysAid, TrackVia-Basecamp-ENPLUG-Sierra-Canva

Denver Metropolitan Area

Essential job functions:-Assist patrons on a variety of research questions or advisory-based questions -Act as supervisor on duty on Sundays and weeknights-Mentor staff in topics such as readers advisory, technology, conflict and de-escalation, and interpersonal relationships-Materials processing (shelving, clearing holdshelf, pulling holds) -Serve as the teen and adult volunteer contact, trained all volunteers and managed their volunteer hours -Collection responsibilities: weeding, rebalancing and displays -Provide supervisor support-Intern with Library Materials Services and the collection librarians to learn about purchasing materials for library patrons-Balance cash register -Create weekly floor schedules to provide adequate floor coverage across a two-story building -Planned, reorganized and implemented new collection spaces for physical materials during a building-wide library remodelAs a Library Specialist Lead with the Arapahoe Libraries, it's my goal to provide outstanding and personalized service to everyone seeking access to the world of information and ideas. Arapahoe Libraries is committed to being the best public library for the communities we serve, and to transform lives by meeting the shared and individual needs of our community by increasing literacy empowerment and building community connections.

Centennial, Co

Essential job functions:-Provided outstanding and personalized service by greeting patrons, assisting them with access to information, services, and resources-Presented events to enhance the patron’s enjoyment and usage of library services for children, teens and adults -Taught computer classes on the internet and Microsoft Word and Excel for beginners and intermediate users-Created engaging and relevant displays to promote the collection -Shelved holds and shelved materials by Dewey Decimal classification-Balanced cash register -Developed daily floor schedule to accommodate staff lunches, trainings, meetings and events to provide adequate floor coverage

Denver, Colorado, United States

Essential job functions: -Developed, wrote, edited, proofread, and produced marketing materials-Maintained proprietary client lists and databases-General office duties

Boulder, Colorado, United States

The Special Collections Department at the University of Colorado at Boulder is the largest special collections in Colorado, with close to 90,000 volumes of manuscripts and rare books. Its strongest collections are in English and American literature, fine and small presses, medieval and early modern manuscripts, publishers bindings and Women Poets of the Romantic Period collection.Job responsibilities included: -Shelved rare books and manuscripts under LOC classification-Researching and compiling subject bibliographies on topics like "The Third Reich" and Women Poets of the Romantic Period-Assisted staff and students with research-Prepared materials for class and patron presentations including "Once Upon A Time:Early and Illustrated Fairy Tales"-Added cataloging data to the Rocky Mountain Online Archive, an online archive between Colorado, New Mexico, and Wyoming higher education libraries

Broomfield, Co

Job duties included proofreading and copy editing nonfiction history manuscripts and press releases, and assisting the Media Editor in uploading images to databases.

Bachelor'S Degree, History

Activities and Societies: Alpha Omicron Pi, Alpha Phi ThetaCompleted over 130 credit hours. Two BA’s, one in history, one in English.

Bachelor Of Arts - Ba, English

Publishing Institute, Publishing Institute

Completed the graduate-level course which featured 50 prominent persons in the publishing industry from agents to editors to marketing.