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16 years in, I've dabbled in just about everything - B2B, B2C, social campaigns/planning, influencer marketing, events, branding, nonprofit marketing, etc. I lean into my diverse experience to help understand and address some of our client's business needs. I lead an awesome team of marketers who deliver strategic campaigns and excellent client experiences. I'm originally from Kansas City and can talk at length about all things barbeque. Chicago has been my home for the last ten years, so I can also talk in length about deep-dish pizza (what does and does not qualify as such, is it good, etc.), Chicago dogs, and how strange the weather is here.
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Vp, Client PartnerThe Marketing Practice Jan 2018 - Sep 2024Chicago, Illinois, United StatesLed a $5M+ portfolio of business for clients including Verizon, Accenture, SAP, Citrix, DISH, MicroStrategy and GlobalLogic (Hitachi subsidiary). My responsibilities included:Commercial management- Monitored delivery around each account - tracking utilization, profitability, billable recovery, forecast accuracy, and proactively working to solve blockers that might impede revenue delivery.- Maintained +/- 2% forecast accuracy and 75+% billable recovery across the portfolio. - Forecasted pipeline and identified areas to grow and expand business.Client growth and development- Built and nurtured client relationships that are long term (20+ years with Accenture, 8+ years with SAP) strategic partnerships at varying levels from director to CMO.- Led yearly planning to maintain or grow an existing client, and identified opportunities to build more relationships across other business areas/units to secure additional work.- Stood up three retained teams ($1M+ revenue) in support of Accenture needs (two ABM focused, one brand/campaign focused), stood up a global delivery team in seven weeks around a ServiceNow partner program and most recently stood up two ABM pilots for net-new clients.Team coaching and development- Coached and mentored a team of 10.- Wrote independent development plans (IDPs) with SMART goals so growth and progression are clearly articulated.- Sought out opportunities for the team to support RFI/RFP, internal projects, etc. to build more cross-agency relationships and familiarity and exposure to more work/project types.Business development- Led new business pitches inlcuding a brand/corporate marketing RFP with a potential value of $35M. - Completed a referral selling training that helps build relationships with existing clients and leverages those relationships to explore potential net-new clients. -
Group Account DirectorOmobono Mar 2019 - Mar 2020Chicago, IlOmobono was acquired by The Marketing Practice in 2020. So while the Omobno brand went away, my role in the agency grew from Group Account Director leading our Accenture team to Vice President, Client Services. The responsibilities above (in the TMP section) reflect my full six years and nine months of experience and responsibilities while with The Marketing Practice. -
Account DirectorOmobono Jan 2018 - Mar 2019Chicago, Il
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Senior Account DirectorHenson Consulting Inc. Apr 2017 - Jul 2017Greater Chicago AreaLed a small social team in work for Storck US (Wether's Original, merci, Toffifay candy brands). Responsibilities included:- Developed comprehensive social strategy for Storck brands.- Led the team in delivering insights-driven reporting based on social strategy and to demonstrate performance against plan as well as needed optimizations. - Oversaw of all aspects of social strategy implementation including community management, paid elements, content development, etc. -
Director, DigitalWeber Shandwick Jul 2015 - Feb 2017Greater Chicago AreaLed a cross-functional (media, creative, account) in the development and execution of digital campaigns ($3M+ budget) for MilkPEP and Essilor of America. - Day-to-day client contact and managed a team of 5. - Collaborated with creative, paid media and account planners to develop comprehensive content and digital strategies. - Led the planning and execution MilkPEP social and influencer campaign highlighting their partnership with the U.S. Olympic Committee. - Drove paid, organic and influencer-driven social efforts on MilkPEP channels, increasing engagement by 10%. This included a significant uplift in Built with Chocolate Milk followers/engagement despite having limited paid support. - Helped support internal and new business opportunities to foster agency growth -
Social Media SupervisorCramer-Krasselt Jul 2014 - Jul 2015Greater Chicago AreaLed a small social team in the creation and implementation of digital/social campaigns for Heinz Ketchup, Constellation Brands (Corona), BIC Men’s Razors and Cedar Fair Amusement Park/Entertainment Company. -
Senior Account SupervisorEdelman Jan 2011 - Jun 2014Greater Chicago AreaLed all digital work for Dairy Management Inc. and their non-profit arm, Fuel Up to Play 60 (FUTP60). Served as the main point of client contact and drove the development and delivery of strategic brand, digital and social campaigns. Responsibilities and results include:- Managed $1.5MM FUTP60 budget - organically grew the digital business by 20% in 2013- Managed a team of 5-10 project managers, creatives and fellow account managers to ensure client work executed on time and within budget- Identified KPIs for success and developed comprehensive campaign recap reports- Collaborated with paid media to develop FUTP 60 first paid integrations. Efforts resulted in significant growth of all FUTP 60 social properties and 1MM YouTube views on a key content piece - the most views in FUTP 60 social history -
Freelance WriterV3 Integrated Marketing Solutions Sep 2010 - Jan 2012As a social media buff, I have been eager to get more involved and expanded my knowledge of SEO, SEM, online and social media marketing. Over the course of the past two months with V3, I have been responsible for developing content for the company blog as well as for various client blogs. I am adept at social bookmarking, writing targeted content for niche blogs and using social media as a distribution channel for our clients’ content. I also manage a number of clients’ Facebook, Twitter and LinkedIn accounts. I regularly use social media monitoring and business intelligence gathering tools to monitor and do competitive research and analysis.
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Account ManagerBarkley Sep 2008 - Jan 2011- Was the day-to-day account/project lead for clients including H&R Block's non-profit, Dollars & Sense, Riviana Foods (Minute and Success Rice) and the Susan G. Komen 3-Day Walk for Cancer. - Was responsible working with traffic, creative and media departments to manage all timelines and deliverables need across print, social and digital campaigns. -
Account ExecutiveGlynndevins Advertising And Marketing Jun 2006 - Sep 2008Managed multiple clients and worked with creatives and designers to execute print, OOH, social, email and digital campaigns -
Client Service InternMeers Advertising May 2005 - Aug 2005Meers is where I cut my teeth in the advertising world and I've been hooked since. Responsibilities included:- Managing SEO/SEM efforts for clients. - Conducting interviews to glean insights and drive the account/creative work.- Supporting the creative/account teams in delivery of work for clients.
Katherine Meyer Skills
Katherine Meyer Education Details
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Communitcations With English Minor
Frequently Asked Questions about Katherine Meyer
What is Katherine Meyer's role at the current company?
Katherine Meyer's current role is VP/Client Partner | Client Service Leadership | B2B Marketer | Passionate about Client Growth and Experience.
What is Katherine Meyer's email address?
Katherine Meyer's email address is ka****@****ono.com
What is Katherine Meyer's direct phone number?
Katherine Meyer's direct phone number is +184793*****
What schools did Katherine Meyer attend?
Katherine Meyer attended The University Of Kansas.
What are some of Katherine Meyer's interests?
Katherine Meyer has interest in Children, Learning, Civil Rights And Social Action, Poverty Alleviation, Human Rights, New Tech Gadgets, Films And Literature, Animal Welfare, Music (Any And All Types).
What skills is Katherine Meyer known for?
Katherine Meyer has skills like Social Media Marketing, Integrated Marketing, Digital Marketing, Social Media, Advertising, Digital Strategy, Marketing, Account Management, Strategic Planning, Seo, Facebook, Social Marketing.
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Katherine Meyer
Katherine Meyer Consulting; Animal Law And Policy Clinic At Harvard Law School; Meyer Glitzenstein & EubanksWashington, Dc2aol.com, meyerglitz.com -
Katherine Meyer
Awards And Film Festivals Consultant/Owner At Katherine Meyer Media LlcNew York, Ny4gmail.com, showtime.net, sho.com, yahoo.com2 +150727XXXXX
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Katherine Meyer
Director Of Advancement @ 211 Big Bend, Inc. | Social Enterprise StrategiesTallahassee, Fl
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