Katrina Bellefeuille Email & Phone Number

Canmore, Ab, Ca

Canmore, Alberta, Canada

As a key member of Y2Y's small (yet mighty) marketing and communications team, I am responsible for communications planning and implementation for a variety of program campaigns; messaging development; content strategy and creation; and audience engagement through digital media.- Connect current and prospective audiences to the organization's vision through impactful written and visual storytelling.- Lead the development of messaging and materials to effectively communicate Y2Y’s work in landscape protection, wildlife habitat connection, and community conservation efforts, including as a partner on Indigenous-led conservation initiatives.- Strategize and create content for various print and digital products, including social media, website, blogs, media releases, email marketing, and publications such as newsletters and annual reports.- Provide key communications support for our donor relations team, including for events and fundraising appeals.- Led the planning, writing and creation of nearly 20 print and email supporter and donor newsletters.- Member of Y2Y's Diversity, Equity and Inclusion "Change Team" staff committee.

Canmore, Alberta, Canada

As Y2Y's content coordinator, I primarily led the creation of print and email supporter newsletters, including strategy, project management, and content creation; crafted content for and managed social media channels and blog; and supported communications for program campaigns.

Calgary, Alberta, Canada

My role as communications and marketing coordinator at this award-winning digital agency was a diverse blend of project management, client relations, web strategy and content development. My day-to-day involved working with a wide variety of clients, coordinating web development activities, and creative content and marketing strategies. I liaised virtually and in-person with Upanup's graphic design, web development, business development and strategy teams to execute projects efficiently and help clients meet their goals.

Kananaskis, Ab

Volunteer Period: Nov. 28, 2017 to Dec. 1, 2017I had the great privilege to volunteer with the Canadian Wildlife Federation at the 2017 National Conservation Summit held in Kananaskis, AB. As the communications volunteer, I worked with the communications director and digital media manager to assist with any required communications at the Summit. This included photography and social media content throughout the four days. Post-event, I wrote a summary article about each Summit theme for CWF’s website and newsletter: Thinking big, making conservation relevant, partnerships and financing for conservation.Separate from the conference, I also wrote a blog post for CWF, which was published in their children's magazine, Wild.

Calgary, Canada Area

Golden Acre Home & Garden has been one of Calgary's leading garden centres since 1967.In my role as Communications and Marketing Coordinator, I was responsible to: • Lead and implement communications planning, social media strategy and marketing initiatives• Independently manage Golden Acre's social media accounts (primarily Facebook, Instagram and Twitter) • Curate social media content that engaged and informed followers, attracted new customers and portrayed Golden Acre's unique brand personality • Conduct the store's full rebrand including logo redesign, staff and store transition and the development of brand persona• Manage marketing and communications campaigns to increase brand awareness and customer base• Coordinate community relations initiatives such as partnership and sponsorship opportunities• Assist with managing the redesign of Golden Acre's entire website on Wordpress including content creation, page design, branding and user experience • Design marketing materials on Adobe InDesign and Photoshop for print and web purposes• Plan, promote and execute large-scale events (over 1,000 people) and more intimate workshops to engage the Calgary community and educate people about plants and gardening

Calgary, Canada Area

As Communications Assistant at Keyera, I played a key role in developing and implementing internal communication strategies and providing input on and assistance with external communication. This included: • Working closely with Keyera's management and executive teams to assist with internal and external communications activities• Managing and writing for Keyera's internal blog and weekly newsletter, accessed by over 1,000 employees in Canada and the United States• Conducting a content audit and reorganization for Keyera's external website • Conducting interviews in-person, through email and over the phone with Keyera employees and executives for blog posts • Independently planning and executing company events such as Lunch & Learns, volunteer excursions and other social events• Assisting with the planning and execution of events such as project grand openings at Keyera field locations in Alberta• Developing internal design projects using Adobe InDesign and Photoshop • Creating internal videos about Keyera's new projects or other company updates• Creating and analyzing surveys for employee feedback and registration for events

Calgary, Canada Area