Katrina Johnson Email & Phone Number

Remote

• Managing a diverse book of business of 20+ partners who are driving volume to two credit repair brands• Handling day-to-day with partner campaigns, including making campaign optimizations, testing new opportunities, adjusting payouts, and monitoring volume• Facilitating calls and conversations regarding new business opportunities with new and existing partners, assisting in the onboarding process• Assisting partners specializing in inbound, live transfer, email, and lead gen campaign growth• Monitoring campaign performance across multiple platforms including Salesforce, Invoca, Tableau, EFolks, and Optizmo• Collaborating closely with accounting, legal, compliance, marketing technology, creative, and leadership teams to achieve KPIs and make optimizations with partners to drive higher quality traffic

Greater Salt Lake City Area

• Developed and executed marketing plans for Executive Education and conferences• Implemented and optimized digital marketing campaigns on LinkedIn, Facebook, Twitter, and Instagram for both Executive Education and MBA programs • Managed leads through sales pipeline using Excel, Salesforce, and Smartsheet• Designed and drafted copy for flyers, brochures, class guides, print and social advertisements, and retractable banners• Wrote copy for a variety of mediums including web and print• Maintained Executive Education website and managed digital advertising efforts • Reliance on Adobe Creative Suite including Photoshop, InDesign, and Illustrator

• Assisted in planning events from conception to execution for up to 200 people• Coordinated logistics for custom and open enrollment programs• Managed projects for office assistants and assisted in training • Attended and provided support for a variety of Executive Education courses both on and off campus• Created marketing materials including program tri-folds, flyers, and brochures• Updated and managed the Executive Education website• Managed social media marketing efforts

• Prepared materials for Executive Education custom and open enrollment programs • Coordinated catering for multiple events and classes• Provided support to faculty, students, and around the office• Created invoices, entered data via Sales Force, and updated registration pages • Created design pieces including an international brochure, certificate templates, and flyers • Managed social media platforms, creating and implementing marketing strategy• Used SproutSocial, Google Analytics, and other programs to analyze reach of social media • Designed brochures and marketing materials used by the David Eccles School of Business• Completed an Executive Education course entitled 'Developing a Digital Marketing Plan' • Frequent use of Adobe InDesign, Illustrator, and Photoshop

• Researched pertinent information to compile lists using Microsoft Excel• Reached out to supporters and community members regarding events and donations

University Of Utah

• Supervised writers to refine articles, correct grammatical errors, and compose catchy headlines• Published articles for a national magazine, while adhering to deadlines

Bachelor Of Science - Bs, Political Science

Activities and Societies: Alpha Phi International, Political Science Student Advisory Committee

Bachelor Of Science - Bs, Communication

Emphasis: Strategic Communication