With 20+ years of marketing experience fueled by curiosity and tempered with humility, I've developed a knack for finding piles of cash for my clients. Whether you're an established business owner, a high-level marketer or a seasoned copywriter, I can help you pinpoint hidden opportunities in your marketing funnel, create unconventional growth strategies, and deliver hard, data-driven results.A/B Testing Data AnalysisROAS, AOV, CAC, LTVLifecycle MarketingEmail Automation SMS MarketingStartup InfrastructureTeam TrainingProduct LaunchList NurtureHigh industry experience in Financial Publication, SaaS, Travel, Apparel and Fashion and WellnessDTC, B2B, e-commerce, direct selling

Oversaw all optimization efforts for Legacy Research Group, a global $200MM+ business specializing in big investment ideas via subscription-based model.

Legacy Research Group, a division of Marketwise, is one of the largest independent publishing companies in the world, specializing in big investment ideas via subscription-based model to over two million readers in over 140 countries.Played a key role in scaling business revenue from $180M to $425M annually, achieving a 136% increase through innovative strategies and proven sales funnel optimization tactics.Raised front-end ACV 28%, lowering CPA, shortening breakeven timeframe from 60 days to 7, scaling ad spend and growing daily customer acquisition by 80%. Added one tweak to offer that generated $900k in incremental revenue in less than 60 days.Reverse-engineered competitors offers, landing pages, ad creative and OTOs to create upsells and cross sells that consistently beat controls as high as 40%.Created acquisition strategy that doubled take rate of monthly subscription and maintained 90% retention for 60+ days.Coached copywriters on tailoring their message to relevant performance metrics (OR, CTR, OF-CR and CR).Mentored marketers on A/B testing and KPIs across email, SMS, webinars, and paid ads.Initiated an optimized SMS strategy to boost webinar attendance by increasing initial SMS opt-in rate and creating an engaging SMS consumption sequence.

Led all brand marketing for national women's apparel brand specializing in retail, online boutique, fashion, catalog, women's fashion, e-commerce, e-tail, fashion boutique, women's apparel.•Lead content strategy and concepts, brand voice, customer journey, cobranded collaborations, integrated partnerships, influencer marketing, paid and organic social media, marketing communications strategy, brand and lifestyle affiliates, public relations, employee brand ambassadors, fundraisers, marketing events, expos and activations.•Created a breast cancer awareness campaign executing a photo shoot for breast cancer survivors, inviting them to our headquarters for a day of hair, makeup, food and shopping, procuring photography, video and content and coordinated it with raising funds through the sale of branded tees• Procured a partnership collaboration with Dream Vacations to build brand ambassadors from their travel agent audience and kicked it off by organizing a fashion show and trade booth at their national conference, which took place over seven days aboard the Norwegian Bliss cruise ship• Put together a collaborated content, contest and co-branding initiative with Garnier, Z Gallerie, The Zoe Report, The Skimm and fashion and beauty influencer, Helen Berkun including a blog, video, social posts, a gift with purchase and a giveaway slated to acquire 25K new-to-file email addresses and generating more than $42K in revenue to date

• Bootstrapped a new PR agency initiative by creating an ad hoc internal team to facilitate sample distribution and working with cross-functional leaders to navigate tight schedules, limited inventory, photo sample tracking and urgent agency requests for celebrities and editors• Executed several successful cobranding partnerships, overseeing projects from contests to content swaps with brands such as Celebrity Cruises, ZGallerie, Garnier, Dream Vacations, NYCWFF, Lifetime TV's The Balancing Act, Fodor's, Sigma, eBags and SheFinds• Built five campaigns on the new cobranding platform which generated more than 100K+ new-to-file email leads and $200K in revenue with an incremental AOV over the course of the year• Organized 10th annual fashion show fundraiser at Harriet Himmel, the largest venue to date• Temporarily took over paid social media strategy for after a reorg and within five months of liaising with the digital agency took prospecting from a $700+ CPO to $94• Created a story and brand strategy around the rebranding of Boston Proper to Beyond Proper by Boston Proper to better align with the message, we're not from Boston and we're not proper and to also underscore a new push for inclusivity

• Introduced cobranded content collaborations, integrated affiliate partnerships, and alternative influencer marketing strategies to the brand strategy• Sold out the venue for our 9th annual fashion show fundraiser and solidified partnerships in the process that have crossed over from philanthropic endeavors to full marketing collaborations• Presented a case for and received a dedicated budget to oversee new branding initiatives including influencer marketing, alternative customer acquisition methods and strategic partnerships

• Discovered co-branding platform generating 40K+ new-to-file emails within three weeks• Made a business case for participation in expo of 30K+ attendees, procured budget, planned, recruited, executed two fashion shows and a mock store generating several thousand dollars the day of show• Took over leadership of annual fashion show fundraiser and strategically partnered with local celebrities to be in the show, increasing ticket sales by 28% to LY and onsite revenue by 11%• Personally raised nearly $10k in additional donations, gifts and earned media coverage that spanned from local outlets to a segment that aired nationally on Lifetime Network TV® in less than five weeks• Audited social strategy discovering big miss opportunities including CRM remarketing, pixel integration and other trackable traffic generators subsequently taking over all paid and organic social media• Spearheaded partnerships with new vendors for various initiatives from integrating user generated content to vertical video and shoppable IG• Temporarily managed all customer service communications for three months after a reorg including call center, distribution center and social media community management• Pushed for all web copy to be crawlable and worked with newly hired agency to redevelop optimized canonicals with keyword-friendly naming conventions

• Created an ad-hoc Guerilla marketing promotion to honor gift cards from an out-of-business competitor, gaining several new customers and several thousand dollars within five days• Took over all print, digital and social copywriting in 2014 after the departure of a senior officer• Defined the voice of the brand establishing a clear mission, brand values, a promise and a vision• Developed a message of exclusivity and scarcity to reframe customer expectations after a severe backorder issue generated numerous customer complaints• Pitched cross-brand, in-store return policies for online orders to brick-and-mortar locations for all four Chico's brands to both cross-promote brands and ease the impact of not offering free online returns

Specializing in storytelling, Guerilla marketing, optimism, realism, sarcasm and gratuitous amounts of "more."INDUSTRY SPECIALTIES 5+ yrs: Luxury Apparel, Fashion, Incentive/Luxury Travel, Health & Wellness, Holistic Healing, Hospitality, Natural/Alternative Medicine, Finance/InvestingBranded Content Editorial DirectionStorytellingBrand VoiceCopywritingLong and Short Form Sales CopyPR & Celebrity ManagementInfluencer MarketingEarned MediaPaid MediaSocial Media MarketingPromotional EventsTrade Show ManagementCharity Fundraisers

The Women Empower Expo [WEX] is a national conference that excels in bringing influencers, entrepreneurs, services and organizations together in key cities across the United States with an ongoing mission to create life-changing events where women can come together to lift each other up to their highest potential of self. To be moved by keynote speakers, motivated by hands-on workshops, invigorated by dance, inspired by fashion, renewed by relaxation and awakened from the soul. We don't believe that wellness, mindfulness, beauty and business should be mutually exclusive. We believe women can and should have it all and that it will be women that empower each other to achieve it.

• Secured a full-time position by taking on every task possible to add value to the brand

Created internal and external marketing collateral and promotions for loyalty programs utilizing life experience rewards, specifically incentive travel for national media clients.Experience in digital, social, print, outdoor, TV, radio, OOH, catalogs, magalogs, advertorials, emails, SEO, branding, long-form sales letters, order forms, upsells, lead magnets and anything else that requires written persuasion.

Copy for sales letters, emails and social strategies promoting print and digital subscriptions as well as the brand's financial and health publications

Marketing manager in charge of creating various collateral catered to a direct marketing business model to include health newsletters, financial growth strategies and rewards programs