Katy Cairo Email & Phone Number

Birmingham, Al, Us

Denver, Colorado, United States

Denver

I work on integrating all marketing data sources into a solution for reporting gross profit and revenue. Tying this data together holistically, I am able to create multiple attribution models for KPI views, campaign reporting and analysis, and future segmentation efforts. By working closely with all people and data processes across customer life-cycle, I am able to identify the necessary development and process changes to implement plans for a scalable solution that will serve Optiv for all its current and future analytical needs.

Birmingham, Alabama Area

As the team lead, I spearheaded the Bank's Big Data Initiative and played a pivotal role in the Data Governance Project "Transcendence". Leading a multidisciplinary team, our mission was to streamline the generation of reports from Customer Intelligence, drastically reducing data maturity time from 12 business days to just 1 utilizing AWS and Tableau. Leveraging tools such as Jupyter notebooks, Postgres, RedShift, and Oracle, I facilitated comprehensive research, exploration, modeling, and automation of application and account production for the United States Market. This involved working with diverse data sources including clickstream files from Adobe Analytics, Campaign API feeds, and production/transactional data, enabling detailed customer analytics breakdown by channel, campaign, geography, device, and time.Proficient in SQL, Redshift, AWS, PSQL, Adobe Marketing Cloud, HTML5, C#, Tableau, Spark, R, JSON, and Python, I possess a robust skill set to drive data-driven solutions. Additionally, my leadership experience has equipped me with the ability to effectively coordinate team efforts and adapt to evolving technological landscapes.

Anniston, Alabama

Since establishing The Gypsy Begonias in 2009, a brand was created that is worthy of attention by utilizing great business talent, social media marketing, and hard work. With all levels of the business being my sole responsibility, I handle all book keeping, contract negotiation, cold calling, promotion, marketing, management, and scheduling . Through the creative use of community involvement, volunteerism, and general appearances throughout the State, I have developed a unique business that is personally fulfilling that has become financially beneficial as well.

Anniston, Alabama Area

Working for various companies, bands, non-profits, and individuals consisting of signage, logos, business cards, brochures, websites, and other marketing material. I am experienced in advertising, management, analytics, and planning on Adwords, Facebook, Twitter, LinkedIn, TV, radio, and print accounts. I can work from the bottom up handling the photography, photo editing, vector creation, video editing, advertising, sales, reporting, and client relations. By utilizing social media posts, creative graphics, photos, and event promotion, I helped businesses and Non-Profits see a direct return on time, investment, and advertising budget. I also offer in house training and consulting for companies wishing to increase the knowledge of their current teams.

Anniston, Alabama Area

I found, managed, and booked musicians and other special events for Cheaha Brewing Company. I handled negotiating and contracts for all artists and special events held on behalf of Cheaha Brewing. I helped shape creative events to increase sales and exposure.

Anniston, Alabama

I was the Manager of the Digital Marketing Department at WideNet. I created digital advertising campaigns, create web and print content, create plans for lead generation, performed active SEO/SEM for clients, managed PPC and social ad campaigns, created social media strategies, planned strategic websites, and designed processes to strengthen each clients' relationship with their intended audience. I tailored a brand's message to be effective across all digital mediums with our client's goals and business objectives. I analyzed and collected data to prove ROI and predict future online behavior. Using my strong attention to detail I helped manage projects from conception to completion and led multiple departments work together seamlessly. I have experience in sales and research for both preliminary sales meetings and developing project scopes. I developed a detailed reporting system for WideNet to send to each client, and generated reports for benchmarking and presentation of digital activity. I am also experienced in both presenting and teaching to small and large audiences.

1400 Barry Street Oxford Al

Managed all marketing mediums, as well as working with corporate on CO OP approvals. Conceptualized commercials, billboards, print ads, social campaigns, and digital advertising management. I helped with merchandising and also developed the Farmer's Market, and Ladies' Night Clinics. Handled all publicity as well as working on sponsorship coordination and community outreach.

I created marketing campaigns that helped bring traffic and exposure to key events and important news updates. Acting as a consultant answering any and all marketing, advertising, and social media questions. I handled budgeting and targeting with promotional product advisement. I was responsible for all website updates and maintence as well as all corporate coop submittals for corporate Ace Hardware.

I am a service connected disabled Veteran who proudly served with 3RD Infantry Division during Operation Iraqi Freedom. Serving as a subject matter expert for my unit of over 300 soldiers, I led a special task unit for emergency preparedness and all Chemical Warfare training for my unit. I inspected and evaluated the readiness of all equipment and performed regular maintenance. I adapted training guidelines to ensure productivity and safety for my unit. I won several awards in leadership for my ability to quickly adapt and develop a plan of attack in training simulations. I was the Non-Commissioned Officer Media Liaison for my unit while In Iraq.

Information Systems And Database Adminstration, Computer And Information Sciences And Support Services

Bachelor’S Degree, Bfa Graphic Design, Junior

Activities and Societies: Pottery Guild

Associate Of Science (A.S.), Biology, General, Sophomore

Activities and Societies: Phi Theta Kappa Honor Society