Katy Ann Lyons Email & Phone Number

New York, NY, US

New York, NY, US

• Co-founded luxury hand care focused company and developed brand strategy.
• Launched effective go-to-market strategy, PR, e-commerce, and retail partnerships.
• Developed operational procedures to ensure efficient processes across all areas of business, including logistics, supply chain, finance, marketing, sales, and product development.
• Analyzed key performance metrics and engaged customers for feedback to enhance and optimize brand performance based on market preferences.
• Developed digital marketing strategies and executed campaigns across social media platforms and in partnership with influencers.

Mumbai, Maharashtra, IN

• Customer experience project lead, managing team across customer/user experience and business analysts on digital transformation project for a B2B client, working closely with senior leadership.
• Host workshops to understand client goals, determine functional requirements, and develop strategic plans.
• Collaborate with design team to optimize customer experience via enhanced user experience across all digital channels.
• Develop and initiate new process and change management procedures to increase productivity.
• Work closely with senior partners on practice development, including financial analysis and analyst relations work.
• Member of Women in Consulting Group.

New York, US

• Analyzed digital media strategy for e-commerce and social media channels.
• Provided key insights and recommendations for elevated digital and experiential activations.

Portland, Oregon, US

• Developed seasonal in-store and digital marketing strategies for priority fashion accounts to increase YOY sales and enhance brand awareness via strategic partnerships and 360 marketing campaigns focused on all.
• Oversaw marketing budget and introduced plans for influencer campaigns and social media partnerships.
• Worked with creative team on seasonal storytelling across channels and participated in photoshoots based on assortment planning.
• Collaborated with design, merchandising, sales, product, and operations teams on strategic planning process.
• Managed relationships with key retailers, including Bloomingdale’s, Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bergdorf Goodman, and others to support growth across key categories of business.

Baltimore, Maryland, US

• Oversaw marketing budget with responsibility for the UA department store channel, including Macy's & Kohl’s.
• Increased digital penetration of total wholesale business by improving digital marketing plans and determining best media mix with a focus on search, affiliates, programmatic display, social, and email marketing.
• Increased sales trend in select Macy’s store locations by analyzing market opportunities, identifying new shop destinations using key insights, and successfully pitching brand marketing strategy to senior Macy’s.
• Grew relationships with buying teams through go-to-market process and sell-in meetings and negotiated savings in marketing costs with major retail partners via vendor concessions.
• Oversaw strategic partnerships to drive brand awareness, including UA sponsorship of the Macy’s Thanksgiving Day Parade.

New York, NY, US

• Identified and executed strategic opportunities with account partners and negotiated digital marketing placements to drive sales via retail and e-commerce channels.
• Oversaw retail and wholesale marketing initiatives for all categories of business for Vince Camuto, Louise et Cie, Imagine Vince Camuto, VC John Camuto, and ED Ellen DeGeneres brands.
• Promoted new store openings through in-store events, targeted email programs, and direct mail pieces.
• Worked with sales teams to support wholesale accounts by providing them with seasonal assets.
• Developed training guides and educated retail and wholesale store associates on brands and products.

New York, New York, US

• Implemented global marketing strategies and secured marketing placements by assessing market opportunities.
• Oversaw global marketing teams in US, EMEA, and Canada.
• Developed and maintained relationships with wholesale partners to ensure their marketing needs were met.
• Collaborated with sales teams to understand business plans and determined assets to support each category of business.

New York, US

• Performed in-depth competitive and market analysis to identify brand strengths and opportunities to enhance digital penetration and performance.
• Developed seasonal marketing campaigns and strategies for department store channel.
• Archived all projects, metrics, and key learnings in seasonal recaps.
• Drafted creative briefs for design team that clearly illustrated relevant marketing messages.

New York, US

• Provided excellent client service at the women’s flagship store achieving annual sales goals.
• Trained in luxury sales and service with a focus on customer relationship management.
• Selected by management to act as the Polo Brand Ambassador to help increase sales within store.
• Obtained certification to sell fine jewelry and timepieces.

New York, New York, US

• Managed customer relationships and book of business of $300K+ in annual sales.
• Hosted luxury showroom events and presented the Carlisle and Per Se clothing lines to high profile clients each season.

Millburn, New Jersey, US

• Performed seasonal analysis and price comparison.
• Photographed apparel and footwear for Resort 2010 and Spring 2010 lines.
• Utilized Photoshop to edit apparel and footwear photos taken in studio.

Metzingen, Baden-Württemberg, DE

• Familiarized customers with product and clothing options at the Flagship location.
• Specialized in men's footwear and casual wear.
• Processed transactions and served approximately 30 customers daily.

Master Of Business Administration - Mba

B.F.A., Fashion Design; Entrepreneurship And Emerging Enterprises; Fashion Communications

Study Abroad Program, Fashion Design

Valedictorian, Class Of 2006