• Co-founded luxury hand care focused company and developed brand strategy.• Launched effective go-to-market strategy, PR, e-commerce, and retail partnerships.• Developed operational procedures to ensure efficient processes across all areas of business, including logistics, supply chain, finance, marketing, sales, and product development.• Analyzed key performance metrics and engaged customers for feedback to enhance and optimize brand performance based on market preferences.• Developed digital marketing strategies and executed campaigns across social media platforms and in partnership with influencers.

• Customer experience project lead, managing team across customer/user experience and business analysts on digital transformation project for a B2B client, working closely with senior leadership.• Host workshops to understand client goals, determine functional requirements, and develop strategic plans.• Collaborate with design team to optimize customer experience via enhanced user experience across all digital channels.• Develop and initiate new process and change management procedures to increase productivity.• Work closely with senior partners on practice development, including financial analysis and analyst relations work.• Member of Women in Consulting Group.

• Analyzed digital media strategy for e-commerce and social media channels.• Provided key insights and recommendations for elevated digital and experiential activations.

• Developed seasonal in-store and digital marketing strategies for priority fashion accounts to increase YOY sales and enhance brand awareness via strategic partnerships and 360 marketing campaigns focused on all touchpoints, leveraging KPIs to analyze opportunities across the customer journey.• Oversaw marketing budget and introduced plans for influencer campaigns and social media partnerships.• Worked with creative team on seasonal storytelling across channels and participated in photoshoots based on assortment planning.• Collaborated with design, merchandising, sales, product, and operations teams on strategic planning process.• Managed relationships with key retailers, including Bloomingdale’s, Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bergdorf Goodman, and others to support growth across key categories of business.

• Oversaw marketing budget with responsibility for the UA department store channel, including Macy's & Kohl’s.• Increased digital penetration of total wholesale business by improving digital marketing plans and determining best media mix with a focus on search, affiliates, programmatic display, social, and email marketing.• Increased sales trend in select Macy’s store locations by analyzing market opportunities, identifying new shop destinations using key insights, and successfully pitching brand marketing strategy to senior Macy’s executives.• Grew relationships with buying teams through go-to-market process and sell-in meetings and negotiated savings in marketing costs with major retail partners via vendor concessions.• Oversaw strategic partnerships to drive brand awareness, including UA sponsorship of the Macy’s Thanksgiving Day Parade.

• Identified and executed strategic opportunities with account partners and negotiated digital marketing placements to drive sales via retail and e-commerce channels.• Oversaw retail and wholesale marketing initiatives for all categories of business for Vince Camuto, Louise et Cie, Imagine Vince Camuto, VC John Camuto, and ED Ellen DeGeneres brands.• Promoted new store openings through in-store events, targeted email programs, and direct mail pieces.• Worked with sales teams to support wholesale accounts by providing them with seasonal assets.• Developed training guides and educated retail and wholesale store associates on brands and products.

• Implemented global marketing strategies and secured marketing placements by assessing market opportunities.• Oversaw global marketing teams in US, EMEA, and Canada.• Developed and maintained relationships with wholesale partners to ensure their marketing needs were met.• Collaborated with sales teams to understand business plans and determined assets to support each category of business.

• Performed in-depth competitive and market analysis to identify brand strengths and opportunities to enhance digital penetration and performance.• Developed seasonal marketing campaigns and strategies for department store channel.• Archived all projects, metrics, and key learnings in seasonal recaps.• Drafted creative briefs for design team that clearly illustrated relevant marketing messages.

• Provided excellent client service at the women’s flagship store achieving annual sales goals.• Trained in luxury sales and service with a focus on customer relationship management.• Selected by management to act as the Polo Brand Ambassador to help increase sales within store.• Obtained certification to sell fine jewelry and timepieces.

• Managed customer relationships and book of business of $300K+ in annual sales.• Hosted luxury showroom events and presented the Carlisle and Per Se clothing lines to high profile clients each season.

• Performed seasonal analysis and price comparison.• Photographed apparel and footwear for Resort 2010 and Spring 2010 lines.• Utilized Photoshop to edit apparel and footwear photos taken in studio.

• Familiarized customers with product and clothing options at the Flagship location.• Specialized in men's footwear and casual wear.• Processed transactions and served approximately 30 customers daily.