Web Marketing Executive
CurrentProviding specialised web marketing support for Taylor & Francis online platforms and websites, using CMS tools to manage marketing content. Highlights include:- Managing the transfer of Wordpress content from a custom page builder to Gutenberg, working closely with the Web Development team to ensure requirements were met and bugs addressed.- Training 50+ users on how to use Gutenberg effectively. This included virtual sessions and building a tailored training Sharepoint site to encourage self-learning and promote best practice.- Improved SEO compliance within Gutenberg by 45% by promoting best practice and suggesting changes to functionality. - Working with third party developers on enhancements to Taylor & Francis Online, including a project to improve the display of Open Access indicators at journal, article and issue level.- Improving processes by using Power Automate.-Strong HTML, photoshop and Excel skills and knowledge of CSS.