• Run campaigns from strategy through implementation of execution(s)• Provide market research including SWOT analyses and competitive reviews• Compose communication briefs and marketing plans, from high-level to detailed• Manage timelines and budgets, ensuring budget is on target or client agrees to a budget addendum• Compose press releases and editorial write-ups• Develop and manage social media, whether as part of a promotion or simply keeping the brand connected with consumers via regular updates• Plan and coordinate larger-scale productions including shoots that require extensive variables (i.e. location search, travel arrangements, shoot day scheduling, etc.)• Research, manage and pitch new business

• Account lead on TaylorMade Golf equipment segment; at the time, the brand spent $20MM in measured media• Played an integral part of growing TaylorMade from a $600MM company to more than $1 billion in three years and moving the brand from #3 in the category to #1. In 2011, 50 cents out of every dollar spent on golf equipment was spent on TaylorMade.• Managed various TV, photo and video shoots involving TaylorMade’s executive team, PGA Tour professionals and numerous production crews• Acted as the sole account manager on the San Diego Union-Tribune, Barona Resort and Casino and San Diego Convention and Visitors Bureau accounts