Katy White Email and Phone Number
Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL
Katy White's Location
Manchester Area, United Kingdom, United Kingdom
Katy White's Contact Details
Katy White work email
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Katy White personal email
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About Katy White
A results-driven digital professional with over 15 years of experience in digital. Throughout my career, I have developed a deep understanding of how creativity and digital can be used to create powerful brand experiences that drive impressive results for brands and agencies.As a self-motivated leader with excellent interpersonal skills, I quickly establish lasting relationships with colleagues, clients, and partners. I am passionate about delivering return for brands and helping clients navigate the opportunities that this increasingly digital world provides. My strengths include a keen eye for detail, strong commercial and negotiation skills whilst able to work well under pressure. I am known for my reliability, work ethic, and ability to not take life too seriously!
Katy White's Current Company Details
Dept®
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Client Development Director & Partner at DEPT® - a Certified B Corp
Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL
- Website:
- deptagency.com
- Employees:
- 1
Katy White Work Experience Details
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Client Development Director & PartnerDept® May 2023 - PresentManchester Area, United KingdomPersonally responsible for delivering against a revenue target from new and existing business.My role includes working with our strategic partners to deliver against our Design and Technology GTM strategy for the UK, respond to RFP's and provide strategic consultancy during the pitch process, which results in a winning formula. Previously, I also managed our UK partnership with Salesforce and Contentful. As part of this role, I developed and marketed partner-affiliated products and propositions, including a Salesforce Commerce Cloud Accelerator for D2C and our MACH accelerator, DASH.In addition to driving revenue from net new business, I have a number of existing client accounts where I am the Senior Sponsor. This involves me working with the account and delivery teams to expand the client portfolio through proactive roadmap development and continuing to develop and maintain long-term client relationships.Example projects won and delivered include; Enterprise DXP and composable re-platforms, Commerce and Marketplace design and development, Design/Strategy Sprints, Experience Design Services including brand development, UXD, design systems and content operations.Clients include: Moody's, The Weir Group, END Clothing, Pearson, Channel4, asana, DocuSign, Value Retail, Quinatin Living & Superdry.
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Principal Digital ConsultantDept Agency Jul 2019 - May 2023Manchester, United KingdomWe are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 3,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide.Our culture is ’big enough to cope and small enough to care'. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us! www.deptagency.com
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Client DirectorE3Creative 2018 - Jul 2019Manchester, United Kingdom
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Digital Account DirectorE3Creative Oct 2017 - 2018Manchester, Greater Manchester, United Kingdom
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Account DirectorAmaze Dec 2016 - Oct 2017Manchester, United KingdomDigital Account Director leading out on a digital transformation programme for a healthcare organisation based in the US, as well as delivering data-driven solutions to clients in the Insurance sector.Core Responsibilities’:Managing multidisciplinary teamsEnsuring client satisfaction is consistently highManaging day-to-day client communicationsDelivering the transformative Digital Vision set out by our clientsMeeting a £1M revenue target Managing client commercials and reporting Projects include;Data and analytics roadmapDesign and build (Drupal and Episerver (inc. Commerce) -
Account DirectorMando Agency Apr 2016 - Dec 2016Liverpool, United KingdomAs Account Director at Mando I worked closely with the New Business Director to secure a number of wins for the business, ranging from a transformational re-platform for the GMC, to small agile design and UX projects for a manufacturer in the life science sector.For these clients, our role was to ensure that they were delivering unrivalled customer experience at all touchpoints. This often meant utilising the power of personalisation through enterprise level experience platforms such as EpiServer and Sitecore, as well as using data to inform and direct efforts for continuous optimisation.Core Responsibilities’:New Business The development of existing key accounts Managing internal multidisciplinary teamsEnsuring client satisfaction is consistently highManaging day-to-day client communicationsMeeting a £800k revenue target Projects include;Digital strategy Mobile apps (iOS and Andriod)Design and build (Umbracco, Sitecore and Episerver) -
Senior Account ManagerMando Group Aug 2015 - Apr 2016Liverpool, United KingdomAs a SAM at Mando I was responsible for one of their key utilities clients, Northumbrian Water. As providers of water and sewerage services to 2.7 million people in the north-east of England it was imperative that their digital estate was stable and secure. A new business win saw us being appointed to deliver a new website for Milton Keynes solicitors EMW Law, a game changer for them which allowed them to showcase a key priority for its customers, their people, in a fully responsive and visual way.
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Senior Account ManagerKhws Oct 2014 - Aug 2015London, United KingdomAt KHWS I joined the Distributor team to work on their global B2B projects for ExxonMobil. A key objective of mine was to manage a team of publishers, develop the digital Direct channels used to communicate to their B2B audience, and report regularly to the business on the performance of the channel.Alongside this on-going programme, I managed the design and build of a reward and recognition program that was rolled out across three EAME markets in 2016 as well as overseeing the on-going management and maintenance of a digital tool used internally by the Marketing teams, whilst scoping out the externalisation of this tool to those outside of the business. -
Senior Account ManagerZone Apr 2014 - Oct 2014London, United KingdomIn my time at Zone I have had the opportunity to work on, and deliver, some of their most exciting campaigns for Prostate Cancer UK, the Nike Foundation and Toynbee Hall. For the Nike Foundation we were the lead digital agency for the execution of their first live event, as part of the Girl Effect campaign. A daylong event held in London, which spanned across four venues, and included a number of live acts and artists, we were tasked with creating a digital home for the event on web and delivered a 4-day social newsroom to amplify the social chatter happening in the run-up, during and post the event. For Prostate Cancer UK, I have been leading the scoping and now development phase of their responsive site, delivered a responsive and animated dashboard that communicated the results of their most recent research as part of the successful Men United campaign, and presented a response to a creative brief to position them as ‘the sports charity’ with men. -
Senior Account ManagerSpinnaker Direct Llp Dec 2013 - Apr 2014London, United KingdomAt Spinnaker I worked across both private and public clients, targeting both consumer and b2b audiences, including FMCG. Clients included GLL, a social enterprise that run leisure centres and libraries across the UK, including the London Aquatics Centre and Copper Box Arena on the Queen Elizabeth Olympic Park, Walkabout, a national chain of Australian themed bars and AB World Foods, whose brands include Reggae Reggae Sauce, Tabasco and Pataks.On both GLL and Walkabout, I delivered web design and builds where I worked directly with a Project Manager and technical team, and both resulted the delivery of large web projects in scope, within budget and on time, as well as managing the more day-to-day development and optimisation of their digital channels. For Walkabout I managed the introduction of a social media strategy and toolkit for their sales team, worked with a data agency on creating a single customer view e CRM system and managed the build of a new website with integrated booking system. The website that was delivered was fully content managed, responsive and served customers their local Walkabouts details using geo location, it enabled users to book booths and tables, including food and drinks packages for a wide variety of events, or create their own. -
Account ManagerSpinnaker Direct Llp Sep 2012 - Apr 2014London, United KingdomWorking on ABWorld Foods (Tabasco, Levi Roots and Pataks), Walkabout bars, Better (GLL) and IMEX
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Account ManagerMediacom Sep 2011 - Sep 2012London, United KingdomAt Mediacom I worked on three accounts, planning and buying predominately digital campaigns for Shell, Emirates and Deutsche Bank.I worked on a social media strategy for graduate recruitment for Deutsche Bank, which enabled them to demystify the Investment Banking sector by allowing prospective graduate applicants to have dialogue with current graduates, who were working across the globe and in various departments. We grew the audience organically initially and successfully created an engaged audience of potential graduates for DB to recruit from. For Emirates and Shell I worked on regional, national and international campaigns, these spanned standard display across leading publishers to premium high profile positions, I worked closely with the direct team to implement SEO and PPC strategies and more reactive tactic -
Account ManagerSmrs Nov 2010 - Sep 2012Experience gained during my time at the agency includes a high profile digital OOH campaign for the University of Westminster and Cambridge Judge Business School which included 4 sheet digi screens across London Underground and the jumbo screen at Canary Wharf, both campaigns resulted in an increase in applications and increased awareness of the institutions and their courses.Over the years I also activated impactful digital display campaigns for Cycle Surgery that ran across online publishers and included takeovers and a full range of interactive digital formats. Both sale and new store opening campaigns resulted in CTR’s that were above the industry average and enabled me to demonstrate the benefits of well executed digital media placements an -
Account ExecutiveSmrs Mar 2008 - Sep 2011I started off at SMRS as an Account Co-ordinator on a graduate scheme after completeing my BAHons. At this level my role was very much a supportive one, this allowed me to get to grips with the recruitment & education advertising industry and I began to build relationships with both the media and key client contacts.Currently I hold the position of Account Executive in the London office of SMRS and have responsibility of supporting the wider team across a number of commercial recruitment and education clients.
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Marketing AdministratorThe Manufacturing Institute Oct 2007 - Mar 2008
Katy White Skills
Digital Marketing
Advertising
Social Media
Strategy
Marketing
Recruiting
Ppc
Media Planning
Media Buying
Digital Strategy
Online Advertising
Digital Media
Integrated Marketing
Email Marketing
Marketing Communications
Account Management
Katy White Education Details
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Marketing Management
Frequently Asked Questions about Katy White
What company does Katy White work for?
Katy White works for Dept®
What is Katy White's role at the current company?
Katy White's current role is Client Development Director & Partner at DEPT® - a Certified B Corp.
What is Katy White's email address?
Katy White's email address is ka****@****com.com
What schools did Katy White attend?
Katy White attended The Manchester Metropolitan University.
What skills is Katy White known for?
Katy White has skills like Digital Marketing, Advertising, Social Media, Strategy, Marketing, Recruiting, Ppc, Media Planning, Media Buying, Digital Strategy, Online Advertising, Digital Media.
Who are Katy White's colleagues?
Katy White's colleagues are Madhav Jha, Daniel Georgiev, Xanthe Francis, Aaron Washington, Cpa, Shota Ebikawa, Fikile Khanyile, Damian Veltkamp.
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