Kaushik De Email and Phone Number

Working as profit center head for branch banking franchise on retail banking space.Managing network of retail branches spread across Jharkhand, Bihar, Chattishgargh and West Bengal

Heading branch franchise of ING VYSYA bank located in orissa , Jharkhand , Bihar & ChattishgarghWorked as profit center head and looked after retail banking proposition includes sales , marketing, regulatory, compliance & audit through people management which starts from hiring , training , optimising productivity and providing growth to manage organisations requirement

- Responsible for achieving Region profitability/revenue target/ Process TAT/Cost management; exceeding the budget number (both Top line & Bottom line) for the region through effective channel management / people & process management.- Ensure process for optimizing customer satisfaction thus retention and development of Customer relationship value which helps in incremental Book size & Asset portfolio.- Developing strategy by analyzing market trends and effective implementation of it for the promotion of products to increase Fee income.- Conducting marketing campaigns / customer meeting for effective promotion of products.- Developing different activity / customer engagement program to ensure incremental investment from HNI customer.- Ensure implementation of defined/developed strategy to increase acquisition of new Customer which significantly contributes to CASA (Top Line) value thus GL increment.- Managing Channels for different verticals to ensure proper presence in the market.- Handling team of the field sales team/ Team Leader/ Sales Managers & Area Managers for ensuring optimum performance.- Coordinate with different department to ensure smooth operation and process TAT thus ensuring process time line are met resulting Customer satisfaction.

- Responsible for achieving Branch profitability/revenue target/ Process TAT/Cost management; exceeding the budget number (both Top line & Bottom line) for the Branch through effective channel management / people & process management.- Ensure process for optimizing customer satisfaction thus retention and development of Customer relationship value which helps in incremental Top line base.- Ensure implementation of defined/developed strategy to increase acquisition of new Customer which significantly contributes to Book size value thus GL increment.- Managing Channels for different verticals to ensure proper presence in the market.- Providing direction, motivation and training to the field sales team/ Team Leader/ Assistant Managers & Managers for ensuring optimum performance.- Recruiting, mentoring & training personnel to deliver quality services to customers.

- Spearheading business development efforts across Eastern Zone (West Bengal, Bihar, Jharkhand, North east Region) includes retail,PSUs,Govt & Corporate segment.- Developing strategy by analyzing market trends and effective implementation of it for the promotion of products to increase market share in the zone.- Conducting CME/GCM for effective promotion of products.- Managing SCM for region for Supplies and ensuring proper Distribution of products to Distribution network.- Handling a team of Key Account Managers & Key Account Executives & ensure unit profitability.

- Spearheading business development efforts across AP & Karnataka based at Hyderabad(Hyderabad , rest of Andhrapradesh, Bangaloreand rest of Karnataka)includes retail,PSUs,Govt & Corporate segment.

 Conceptualizing and developing competent marketing strategy;  Marketing Automation – targeting customer, managing marketing campaigns. Sales Force Automation –ensuring customer service to ensure repeat business and enhance brand loyalty. Brand management - Providing guidance to the Brand Managers for re-evaluating the Brand Plan. Handling Periodic sales training module for the field people (Sales Manager, Area sales Manager and Territory Manager). Conducting surveys and assessing the feedback received from the customers. Organizing for Primary data and analyzing it for developing strategy and tracking of its implementations. Conducting field surveys for generating customized data. Analyzing feedback from the field and helping brand managers for future strategies- Worked as Functional Lead process Manager in CRM Project (Oracle Applications); responsible for managing Sales and Marketing Business processes and implementing Sales Force Automation, Marketing Automation across PAN India in the Company. Responsible for implementation and rollout of a Sales Force Automation system, based on Oracle CRM applications. - As Project Team Leader, handled the responsibility of complete project lifecycle for the sales and marketing processes, including documentation, As-Is processes, developing To-Be processes. - Part of the User Testing Team; co-ordinated with MM/Brand Managers and Field team(NSM, SM,ABM,TM) for field testing.

- Handled sales and marketing activity of all products across Kolkata and West Bengal.- Successfully managed a heterogeneous mix of 12 Sales Officers and Distribution channel.- Played a key role in developing 3 New Head Quarters.- Established business in Government & Semi-Government, Public Sector market like GMSD, Railways, Steel Plants, and Coal industry.

- Handled sales and marketing of products across South Bengal.- Played a key role in developing 3 New Head Quarters.- Established business in Government & Semi-Government, Public Sector market like GMSD, Railways, Steel Plants, and Coal industry.