Kayla Hagan Email & Phone Number

Minnetonka, Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Social Media Marketing• Manage the Skyline blog for appropriate content, quality, and SEO value (all edits, images, links and offers), scheduling blog publishing, approving comments, finding posts through communication and contacts with dealer network, editing blog posts for quality and SEO, maintain blog bank, contributing to blog through authorship • Promote new blog posts via Twitter, Facebook, LinkedIn, and more• Load up pre-scheduled tweets via Hootsuite, • Manage Skyline Facebook page – updating info, pictures, answering customer questions• Arrange and schedule syndication with other websites the ongoing reuse of Skyline blog content• Editor of monthly publication The Flash that helps company morale, is informative, motivational and inspirational.• Editor of monthly Trade Show Tips eNewsletter• Analyze stats to make decisions about top headlines• Write newsletter, tailoring blog content to e-newsletter formatTrade Show Project Manager• Project manages EXHIBITORLIVE! Or other trade show or event marketing aspects including timeline, ordering promotional items and helping promote the events. Marketing Analysis & Administrative Support• Surveys and measurement – compose, edit and distribute surveys. Organize data and present at monthly meetings. Contacted dealers and individual customers to get info about sales and what marketing source they came from• Webinar co-producer • Coordinate regular Skyline Dealer communications on Lead Generation tools and resources

Minneapolis, Mn

• Provide exemplary service and recommend best purchase choices to a diverse customer base• Contribute to team success in achieving sales goals on an ongoing basis • Demonstrate excellent interpersonal and leadership skills through training and mentoring of new employees• Manage POS transactions

Eagan, Mn

• Managed and coordinated companywide internal launch campaign of Firm Central with Time & Billing to increase channel awareness and encourage customer engagement• Redesigned product marketing collateral from ad campaign to provide unified message to sales teams and customers to drive awareness• Coordinated with Creative services and media teams to ensure placement of digital and print ads• Developed and implemented transactional email campaign to facilitate engagement sent to new customers as a tactic to achieve retention• Created and managed companywide internal resource product pages utilized by sales teams for educational and training purposes• Managed direct mail campaign through IBM Unica reaching 2,680 customers• Assisted team members with advertising needs, including ad placement, creation and revisions to ensure awareness and encourage trial

Greater Minneapolis-St. Paul Area

• Created email marketing templates sent to customer base of 2,000 • Improved open rate of email marketing templates to above industry average• Contributed to team success in achieving sales goals on an ongoing basis • Demonstrated excellent communication and interpersonal skills, interacting with broad customer base• Facilitated social media interaction through Facebook, Instagram, Pinterest• Acted as primary point of contact to 150 customers for event planning• Created and updated company blog, interviewed artists and posted spotlights• Planned and oversaw anniversary party in Denver• Researched and compiled data for market analysis

Hopkins, Mn

• Managed and coordinated nationwide marketing program for a new to market consumer product via Survey Monkey, Email, phone and personal contact • Approved reimbursement for participants upon meeting program requirements.• Organized data taken from Survey Monkey, Google Docs into weekly spreadsheets producing actionable data• Participated in consumer focus groups by gathering responses and key takeaways• Acted as primary point of contact to 200 participants throughout program• Maintained detailed weekly reports of field testing and survey results• Assisted in filming of marketing commercial for King product, Flip Plop™• Researched and compiled data for market analysis

Bachelor Of Arts (B.A.), Marketing Management

Activities and Societies: Member of UST Cross Country and Track & Field teams, Academic All-American, 7X NCAA All - American, National.

Marketing

London Business Semester Program September 2013 - December 2013