Kayla Lang (Eggenberg) Email & Phone Number

Palo Alto, California, Us

- Oversee global social media strategy across all company channels/platforms for an audience of 70k+ followers and a LinkedIn newsletter with 20k+ subscribers- Lead Employee Advocacy program, including internal communications and adoption.- Run monthly LinkedIn Livestream events to enhance brand awareness and lead generation through webinars with partners, customers, and executives.- Lead executive thought leadership content initiatives for Chief Information Officer and Chief Strategy Officer, including earning and maintaining Top Voice membership on LinkedIn.- Manage Social Media Associate

Palo Alto, California, Us

Workato is a Forbes Cloud 100 and Deloitte Fast 500 Unicorn company leading the Enterprise Automation movement. It's the only AI-based middleware platform that enables both business & IT to integrate their apps and automate complex business workflows with security and governance.I joined Workato as the company's first dedicated social media hire as Social Media Manager, building out the organic global social media strategy and curating social-first programming like Livestream webinars, newsletters, and the employee advocacy program. Strategically curated & disseminated content to build out a community among Enterprise buyers.Some key highlights include:- Launched cross-functional global social media process, growing EMEA followers 86%- Launched a LinkedIn Newsletter (Workato Wire), growing subscribers to nearly 10k in ~6 months- Increased website traffic & event registrations- Increased social audience by 69% YoY- Secured podcast & livestream webinar speaking opportunities for leadership- Launched & maintained internal employee advocacy program

Omaha, Ne, Us

As Director of PR and Content Strategy, I led the daily traditional PR pitching and media relations as well as the strategic integration of digital content -- including social media, thought leadership and partnerships.

Omaha, Nebraska, Us

- Led social media strategy- Performed traditional PR work for clients, ensuring content produced met and exceeded expectations and KPIs- Managed social selling program for B2B and financial services- Led compliance-regulated content production for highly regulated industries- Led content strategy and production for consumer goods and nonprofit clients- Managed ongoing client relationships- Identified and managed influencer marketing and partnerships- Integrated earned PR strategies to enhance brand awareness

Omaha, Nebraska, Us

- Managed strategic integration and development of social media and traditional public relations tactics for clients- Direct communication on strategy with clients including Sioux Honey, First National Bank, College Savings Plan Network, Lauritzen Gardens and NCAA Men's College World Series- Crafted ongoing social media strategy and content across clients and Bozell- Generated traditional PR coverage across clients and for Bozell- Utilized traditional PR tools Cision/Vocus, Universal, and social management platform Sprout Social- Managed brand/influencer contracts and relationships, in-house and with external influencer management teams like Socialyte- Managed award-winning social selling programs for highly-regulated clients like mortgage loan officers and small business bankers using brand advocacy platform Bambu

Omaha, Nebraska, Us

As public relations intern, I handled social media engagement for various clients, including Sioux Honey, First National Bank and Vic's Corn Popper. I also spearheaded a social media calendar and social launch plan for the College of Saint Mary lowered tuition announcement. -Wrote blog posts and social media posts for Bozell.com and social platforms.-Identified trending opportunities for social across clients.-Created a media outreach report for First National Bank’s Global Village Trip media hits using Cision platform.

- Led editorial team, assigned and researched stories, write cover story, design front page of 2017 issue

- Researched, interviewed, and wrote stories to be printed in The Gateway & published online, generating nearly 20k views online.

Omaha, Nebraska, Us

Omaha, Nebraska, Us

- Researched, interviewed, and wrote articles to be published in both the Midlands Business Journal and Lincoln Business Journal- Reported directly to Editor in Chief and collaborate in editing and news gathering - Scheduled interviews and coordinated freelance writers to assigned stories- Managed and processed all incoming press releases- Maintained communication with clients