Originally from Kernersville, NC, I now call Atlanta, GA home. My academic foundation was laid at High Point University, where I earned a B.A. in Media and Pop Culture Studies with double minors in Sport Management and Human Relations. I further advanced my education with a Master’s in Sport Management from the University of Kansas. A firm believer in lifelong learning, I’m constantly seeking opportunities to expand my knowledge in media, pop culture studies, sport management, and the latest digital marketing strategies.Fueled by a passion for digital media, sports, and pop culture, my professional journey centers on elevating brands through innovative and impactful strategies. I have a proven record of success in enhancing brand awareness and reach organically across diverse social media platforms. With a foundation in collegiate sports marketing, I’ve developed expertise in brand strategy, content creation, social media management, and sponsorship activations. Currently, as a Strategist on the Digital Strategy team at Octagon Sports and Entertainment, I lead digital media and influencer marketing initiatives for a range of corporate brands, with a special focus on sports marketing. Notably, I achieved a remarkable 4,000% organic growth for a brand account in just 16 weeks.I specialize in NIL (Name, Image, Likeness), organic social media, and influencer activations, and I have successfully navigated campaigns across leagues such as the NFL, NBA, WNBA, NCAA, World Rugby, and more. My impact extends beyond individual accounts—I have collaborated on campaigns for 20+ brands, including Mastercard, NYX Cosmetics, and Powerade. My contributions span influencer and ambassador discovery, copywriting, content creation, reporting, and comprehensive social media strategy, delivering measurable results on every project.Colleagues describe me as an upbeat, self-motivated team player with excellent communication skills. I thrive in fast-paced environments where I can channel my skills and creativity to produce high-quality work that exceeds industry standards.