Kayla Park Email & Phone Number

-Creating positioning documents for flagship campaigns by ensuring narrative ladders up to overarching brand strategy-Developing core branding strategy documents by translating consumer insights research to align with consumer preferences-Implementing brand research on target audience to strategize content strategy and creation to bring potential customer to website-Conceptualizing assets with designer by applying customer survey results to build brand credibility while appealing to customer values -Interpreting Google analytics data to quantify the impact of blog performance to identify success of strategies to grow customer reach-Managed multiple cross-department projects using Asana

Anaheim, California, United States

- Collaborated with internal/external teams to develop brand narratives and key messages by incorporating ideas that align with company values- Vetted nonprofits utilizing Cybergrants, Charity Navigator, and IRS Search tool to ensure donations go towards legitimate organizations

Responsibilities:- Tracked number of attendees to annual conference by using Excel to support internal and external impact reporting initiatives - Built strong relationships with campus organizations to partner with to grow programming collaboration and awareness - Researched MBA program social impact trends to inform persuasion strategy to convince leadership to include impact classes in curriculum- Promoted social impact strategy events by creating email blasts through Emma.com to reaching 2000 alumni and studentsThe Center for Impact@Anderson aims to inspire the next generation of leaders to be social change-makers. By instilling a mindset of collaboration, innovation and impact, they prepare individuals and organizations to create a more equitable, just and sustainable world.

Los Angeles, California, United States

I worked with CSS for the year as a part of the Public Affairs major capstone project, which culminates to a final project that gives a solution to an organizational need.Responsibilities: - Designed project to support content creators in creating culturally accurate, authentic, and inclusive stories- Coordinated research project and team using Monday.com to delegate responsibilities and track progress - Collaborated cross-functionally across teams by providing updates via Zoom to ensure alignment and information sharingThe Center for Scholars & Storytellers is an organization based at UCLA dedicated to bridging the gap between scholars and storytellers to promote positive youth development. The Center for Scholars & Storytellers is the only youth-centered organization that bridges the gap between social science research and media creation. They collaborate with the creative community to unlock the power of storytelling to help the next generation thrive and grow.

Greater Los Angeles Area

Responsibilities: - Advised over fifty potential employers in improving employer profile and outreaching to students for internships and jobs - Developed productive relationships by proactively responding to diverse employers inquiries to positively portray company - Directed over sixty students to specific career services and programs to find clarity on career interests and goalsThe UCLA Career Center's mission is to empower students on every journey, providing them with tools, exploration, connections and development opportunities in order to create a diverse, competent, resilient workforce.

Courses: Quantitative Analysis, Policy Memo WritingThe PPIA Junior Summer Institute (JSI) Fellowship Program is a rigorous academic graduate level preparation program for undergraduate juniors committed to public service careers.The JSI curriculum includes economics, statistics, domestic/international policy issues and leadership topics, all designed to sharpen the students’ quantitative, analytic and communication skills.

Responsibilities: - Crafted internal stakeholder communications for over twenty internal partners to acquire information for website updates- Identified 244 programs affiliated with university projects on UCLA community website to improve stakeholder relations - Designed automation process for hundreds of data transfers using MacroExpress, resulting in 50% less work timeThe Office of Government and Community Relations coordinates with the UCLA community, the University of California, and national, state and local governmental entities to generate support for the University and UCLA's interests

Brea, California, United States

Responsibilities:- Contacted over 2000 people via phone banks and canvassing to garner support for candidate’s policies and platforms - Contributed to discussion during campaign strategy and opposition research team meetings Assisted in campaign for Young Kim in her election as a Congresswomen to represent California’s 39th District, which includes parts of Los Angeles, Orange, and San Bernardino counties, in the U.S. House of Representatives.An immigrant, small business owner, community leader, and mother, Young is proud to be one of the first Korean-American women ever to serve in Congress and help all Americans have the chance to achieve their dream just like she did.

Los Angeles, California, United States

Responsibilities:- Examined over fifty files of data using STATA to update and ensure accuracy of existing codebooks for projects- Created codebook outlining description of variables using Excel to enable LAUSD staff to understand the dataLAERI aims to produce research that decision makers and educators find useful for improving educational quality and equity. LAERI’s research-to-practice model emphasizes the importance of locally-developed research questions; sustained collaboration and communication; and cumulative projects that build toward solutions.

Anaheim, California, United States

Responsibilities:- Tracked contact information on databases and called registrar offices to compile Google Sheets list of 500 potential clients- Innovated social media publicity campaign by creating digital videos and blog posts to increase LinkedIn followers by 143%- Composed graphics and social media captions to increase client’s Facebook engagements by 118% in one monthPresidio offers its clients top-tier public relations, marketing, and public affairs services. They leverage our passion for communications towards concrete results that impact their clients and communities they serve.

City Of Industry

Responsibilities:- Researched and wrote reports on topics including bitcoin to support field representative in legislative analysis- Collaborated with external constituents and community stakeholders to identify areas of community need and find solutions - Managed multiple projects at once by utilizing systematic lists and calendars to prioritize and accomplish tasks Ian Calderon was the former Majority Leader who represented the 57th Assembly District in the California State Legislature, which covers portions of Southeast Los Angeles County and the San Gabriel Valley.

Public Affairs, B.A., Undergraduate Major

https://international.ucla.edu/Institute/article/252512

Bachelor'S Degree, Public Affairs, Professional Writing Minor, Magna Cum Laude

Activities and Societies: Grace on Campus, Bruin Belles Service Association, Unicamp

Ppia Junior Summer Institute, Public Policy Analysis

2021 Public Policy & International Affairs JSI Fellowship

High School Diploma, 3.9

Activities and Societies: Drum Major of Marching Band, School Site Council President, Hooked Craft Community Service Club (Founder.