Strategize brand image and communication plans for 15 unique product lines under direction of CEO. Create graphics and SEO-driven content to be used across 10 online retail platforms. Conduct market research to improve customer perceptions by tailoring marketing promotions, curating product offerings, and updating customer service policies.

Executed new program strategy in response to COVID-19 by leading innovative online career and artist development workshops. Managed and booked alumni artists at 25+ events in House of Blues B-Side Lounge. Coordinated alumni artist itineraries at nationwide music festivals including VooDoo Festival in New Orleans, Governor’s Ball in New York City, and Emerge in Las Vegas. Gave presentations at target schools to reach potential program applicants from underserved communities.

Foster community involvement and stakeholder engagement by carrying out campaigns as directed by program manager. Organize participant data and details to provide information for program supervisors. Develop program achievement standards to support participants’ career development

Recruited students and financial donors using social media marketing via Hootsuite and Later. Trained 3 new interns in office tasks, data organization best practices, and positive student interactions. Maintained an up-to-date CRM database of over 250 students and alumni using Berklee City Music Network Information System, Patron Manager, and Salesforce.