Karol Dixon, Ssm Email & Phone Number

Greater Seattle Area

As a Senior Consultant, I drive impactful results for a Fortune 100 organization by optimizing and evolving client programs, translating strategic business objectives into actionable processes, diagnosing organizational challenges, and leveraging analytics to uncover opportunities, all while collaborating with teams to deliver exceptional outcomes.• Spearheaded cross-functional communications to enhance global sales connections, strengthening strategic relationships and promoting a unified go-to-market strategy.• Provided logistical support for the Rhythm of Business (RoB), facilitating global deal reviews and driving sales enablement initiatives within Industry Solutions Delivery.• Maintained and optimized distribution lists across the organization to ensure effective communication and collaboration.• Collaborated with v-teams to accelerate the sharing of sales success stories and enhancing the creation of compelling communications collateral.

Puget Sound, Pacific Coast, Sea Of Cortez

In stepping away from a traditional office, I completed a Merchant Mariner’s license (colloquially know as a “captain’s license”) for vessels under 50 gross registered tons. Obtaining a captain's license added marine navigation and marlinspike seamanship skills.• Harnessed initiative, ingenuity, and resiliency to complex, competing responsibilities related tomaintaining the safety and functioning of the vessel• Gained wide-ranging expertise in maritime skills and exposure to different environments, cultures, and people• Proven adaptability to construct Plan A, B, and C and have to go with Plan D. Retrospectives wereongoing with lessons learned adopted on a regular basisACCOMPLISHMENTS• 720+ days experience on inland and near coastal waters• Sailed 5,000+ nautical miles in all conditions• Built from scratch a PT11 fiberglass nesting dingy to use as a tender

Greater Seattle Area

Facilitated operational and business initiatives on both tactical and strategic levels, acted as the hub of communications for the team while leading projects as an owner of outcomes. Oversaw all operations and workflows of the company to achieve maximum efficiency; lent expertise to all departments to assist in continuous workflow improvements.• Coordinated onboarding new and renewal clients around the world to ensure a successful experience with ATIV Software.• Researched and revised all legal agreements (website terms of use, privacy policy, client contracts, etc) and company processes with attention to detail to ensure they adhered to GDPR.• Worked independently to implement automated sales tax and use tax compliance software (Avalara) to streamline tax collection and minimize effort involved in tracking requirements• Documented all processes for reference and cross-training of other team members• Managed strategic planning for website as the organization moved from a one product offering to multiple products • Initiated monthly email communication to clients and potential leads, analyzing metrics to improve content and increase open rates

Greater Seattle Area

Scrum master to a team of 6 digital content producers charged with shrinking a considerable backlog to a size the existing content team could manage.• Leveraged Jira project & issue tracking software to prioritize the content change requests and build weekly content sprints• Documented training materials in Confluence for Adobe Experience Manager (AEM) specific to the Holland America Line implementation of their web siteACCOMPLISHMENT:• Using agile methodologies, audited over 10,000 web pages across 4 languages and eliminated a crushing content backlog for the website within 6 months to where the regular content team could handle the ongoing maintenance.

Greater Seattle Area

Time was split managing projects between two separate teams: Employer Branding Team and Culture Team.• Developed and managed project plan to deliver successful on-time launch of environmental campaign to internal employees to spark conversations about culture• Monitored project risks by identifying potential problems and addressing them in advance: including partnering with CELA (Corporate, External and Legal Affairs) to ensure global acceptance of the campaign messaging• Established relationships within the organization to locate sources of stories for campaigns and previously untapped resources • Managed reporting analytics including schedule, status & social media impact and presented status reports on deliverables to stakeholders• Built out a new event playbook and maintained existing campaign playbook• Compiled international focus group research into a concise report (PowerPoint) to be used by team for buy-in on new employer branding initiatives

Greater Seattle Area

Worked with business owners and entrepreneurs to identify improvements in their operations that would allow them to gain time to develop business strategies, improve sales, initiate targeted marketing strategies, delegate or improve their leadership effectiveness. Coached business owners to work smarter, not harder and to understand how to use their numbers to make continual improvements.• Delivered informative workshops providing practical knowledge to addresses workplace challenges and opportunities tailored to fit the needs of small and mid-size businesses• Worked with clients to identify pain points in their business operations and worked with them to adopt best practice improvements • Provided results-oriented coaching solutions in support of the achievement of a client’s goals including showing business owners how to measure and review financial and operational performance to track their goals with data • Assisted clients with discovering the best social media approach for their business in order to reach the goals of their marketing strategy

Greater Seattle Area

Provided project management for online engagement initiatives for the Microsoft Research Outreach team.• Implemented a stalled SharePoint project for a new streamlined in-take process: documented issues, negotiated resources, ran testing and designed a PowerPoint to roll out the new process• Amassed a comprehensive list of conferences sponsored by Microsoft Researchers and utilized the new in-take process to ensure an online presence promoting the attendance and participation of Microsoft Researchers in-advance of each conference• Mapped out a demand management strategy to increase the number of proposals received for a quarterly rolling deadline

Los Ángeles

One of 4 founding team members of a new customer experience team; organized and leveraged +50 customer services offered across the division into a brand-differentiating experience; maximizing customer retention, loyalty, and advocacy. • Identified customer needs and converted into business requirements & acceptance criteria for improvements to the customer experience including campaigns to improve customer retention in a way that supported business growth, drove awareness and built a loyal customer base• End-to-end ownership of the customer experience, from strategy to feature definition, evaluating user experience (UX) design, voice of customer in order to implement best in class customer experience• Coordinated solution design review sessions with IT and business stakeholders to review and provide iterative feedback• Coached extended team on project execution including how to put together a project, foresee & remove obstacles, handle escalation management, and make tradeoffs while balancing the customer needs versus technical & operational constraints• Mentored individuals on how to conduct a meeting complete with agendas, action items and results; as well as deliver comprehensive status reports on their projectsACCOMPLISHMENTS: • Generated +$15 million in revenue in first year by executing an outreach campaign (in conjunction with Bayer) over email, social media, web and direct marketing• Led team to improve the on-boarding process for customers resulting in an average 50% open rate on email touch points• Reduced "educational" calls to technical support team by building out website's support section which increased unique page views by 44% year-over-year• Performed risk assessment and devised risk mitigation plans during 4 separate product recalls, including a highly complex recall affecting 80% of customers that garnered positive customer feedback

Los Ángeles

Tasked with boosting awareness of the company's 2 flagship products (insulin pump therapy and continuous glucose monitoring); managed the development and execution of direct-to-consumer strategies for product awareness, education and engagement, and close tactics; campaigns were executed across web, email and direct marketing. • Managed development and execution of web strategy for consumer information sites• Executed permission-based patient (consumer) marketing programs, including advertising and cultivation• Collaborated with market development, education and brand marketing teams to provide online infrastructure for marketing and education programs• Managed CRM and database program development in collaboration with technical team• Translated user insights into marketing strategies, led creative development and optimized through test and learn techniques• Delivered marketing and promotion strategies in accordance with business goals to drive customer adoption of strategic products• Compiled the business requirements and then executed micro web sites, email, and direct mail marketing programs• Responsible for analyzing campaign performance and optimizing based on acquisition & engagement, goals and using performance data to drive decision making • Completed projects on time and within budget with minimal oversightACCOMPLISHMENTS: • Performed a root-cause analysis on the value of the consumer education program; launched a revamped program which doubled class attendance and led to 37% of participants becoming leads• Increased product prescriptions by developing 5 consumer-friendly presentations that were highly regarded by healthcare professionals to educate patients • Created lightly-branded web site and print materials to support local events, webinars, recruitment of customers for an ambassador program, and support for potential customers thinking about improving their diabetes management skills

Greater Los Angeles Area

Initially brought on board for 2 weeks to assist with preparations for a national sales meeting. One year later, I had not only put together and fact-checked the key message guide documents for the national sales meeting but had collaborated with the extended marketing team in preparation for a limited launch of a new personal continuous glucose monitor (Guardian RT) and a global launch for an insulin pump with the first continuous glucose monitor (CGM) transmitter for personal usage (Paradigm REAL-Time System). ACCOMPLISHMENTS:• Helped drive successful launch of new product in 6 cities nationwide and another new product worldwide• Maximized sales force’s effectiveness by polishing +40 key messages for training purposes at national sales meeting

Thousand Oaks, Ca

Hired under an 11-month contract, I led a cross-functional team of 6+ members to equip clinical teams with marketing strategy and cohesive programs to encourage patient enrollment and administrative follow-through for duration of clinical studies. • Developed detailed project plans including timelines, milestones and resource allocation and wrote creative briefs to hire third-party agencies• Provided leadership and guidance to cross-functional project team, fostering a high-performing environment • Managed the master project schedule (tasks, milestones & dependencies) for the team and coordinated as needed with extended team • Ensured project deliverables met established quality standards of accuracy and adherence to any applicable guidelines• Distributed materials to internal stakeholders for review/approval - proofreading, regulatory & compliance review, clinical team review• Oversaw and maintained liaison between all stakeholders concerned with the project to facilitate any changes or modifications • Monitored project progress, tracked milestones, mitigated risks and communicated updates to stakeholders• Established and maintained strong working relationships with internal teams such as clinical, marketing and compliance as well as third party agencies• Executed projects with tight deadlines to on-time and on-budget deliveries ACCOMPLISHMENTS: • Expedited 350+ projects on 4 major clinical drug trials in strict adherence to project plans, budgets, and timelines• Delivered marketing collateral for 4-year clinical study that recruited/enrolled +4,000 patients at 720 random sites, in the US, Europe, Canada, and Australia• Earned Development Leader’s Choice Award for exceeding expectations on short-term assignment• Instituted global usage materials for studies in Europe, Australia, Canada, and US

New York, Ny

• Supervised and managed the 4-member presentation team's ability to create and prepare a wide variety of materials for departments throughout the firm• Developed and put in processes to continually improve all marketing materials• Led the content and development of the corporate website• Maintain consistent communication including weekly and quarterly publications to clients • Produced press releases as required and acted as the first point of contact for all issues• Planned and promoted events in affiliation with other internal and external groups that promoted the interests of R&C• Ensured a consistent brand message for each component of R&C's public facing events, including but not limited to published and printed communications • Performed new business development competitive tracking set-up and managed the annual and ongoing competitive files (on-line and competitive collateral pieces) to ensure accurate understanding of competitive strategies, products, fees, etc • Worked with the Director of New Business Development to assist with the production of annual new business development plans and budgets as related to the communications and publicity strategies ACCOMPLISHMENTS • Key role in building marketing infrastructure during period of high company growth from $4B to $10B in assets• Developed initial strategy to expand services to non-Rockefeller family clients without compromising brand integrity• Reached targeted niche of <1% of US population by coordinating special cache events to attract high-net-worth clients• Primary point person for all UAE client communications due to cultural awareness

Bs, Marketing & Advertising

Education record