Kristin Doherty Thompson Email & Phone Number

South San Francisco, California, US

Mountain View, CA, US

• Lead content designer for media, multi-device, and connectivity features on Android OS. Collaborate with UX design, product, engineering, research, marketing, legal, localization, and support teams on end-to-end.
• Nearby Share (Android's version of Apple's AirDrop): Led content strategy and design for rebrand and convergence with Samsung's Quick Share
• eSIM setup and management: Overhauled eSIM language system by applying insights from UXR
• Multi-device features: Led content design for a collection of new multi-device features launching in spring 2024.
• Cast improvements: Updated writing guidelines for Cast and aligned messaging across 5+ product areas.

Mountain View, CA, US

• Led content strategy for new support and education channels.Key projects:
• Led content design for the launch of Google Guidebooks. Created content principles, voice and tone guidelines, and standardized content templates.
• Developed a quality assessment framework for voice support on Google TV. Audited content to improve quality, ultimately increasing usage by 60%.
• Developed the content strategy for Google’s AI support chatbot, which supports 80% of user issues and reduces support cost for Google Play.
• Trained and mentored new teammates on content strategy best practices.

Mountain View, CA, US

• Managed support help centers for consumer products including Android phones, Google TV, and Google Play. These help pages reach 10M+ users per day.
• Developed content strategies to help users resolve issues quickly and reduce contact rate.
• Created reference materials for 1:1 support agents to use when assisting customers.
• Collaborated with product managers to incorporate support content into user journeys.
• Advocate for user needs based on qualitative and quantitative feedback from help center readers.
• Analyze help center metrics to identify top user issues and optimize content for user needs.

• Pivoted content strategy to align with rebrand from Craftsy to Bluprint.
• Managed transition of Craftsy content to new site while maintaining existing audience and traffic.
• Collaborated on editorial and SEO strategy for in newly launched subscription video product.
• Developed editorial strategies for new lifestyle verticals.

• Developed and implemented content strategy to more efficiently produce search-optimized content.
• Created guidelines and goals for various content types for the Craftsy Blog.
• Produced quarterly reports, making recommendations based on Google Analytics data.
• Collaborated with subject matter experts to produce content for special content marketing campaigns, such as catalogs, high-profile product promotions and mass media integrations.
• Altered content production workflow to create more collaborative process.
• Led process to change article URL structure, which allowed us to more easily reuse legacy content and reduced monthly content production cost by 53%.

• Managed content product for the Craftsy Blog, which covers 15+ crafting categories.
• Managed a team of 30-50 freelance contributors.
• Analyze data to improve content quality and distribution.
• Repurposed existing content into downloadable guides, newsletter content, and project kits
• Conducted keyword research and implemented SEO best practices
• Produced holiday gift guide for knitters, which was distributed in print to 130,000 people

Des Moines, IA, US

• Managed the SparkReaction blog
• Maintained SparkReaction social media profiles
• Researched and created buyer personas
• Wrote email marketing messages, including a monthly newsletter
• Set up lead-nurture workflows

New York, New York, US

• Was selected from hundreds of applicants as one of 24 interns through the American Society of Magazine Editors' prestigious Magazine Internship Program
• Pitched, researched, photo sourced, wrote and built posts for The Knot Blog
• Selected, built, captioned and tagged Real Wedding photo galleries on TheKnot.com
• Maintained weekly database of all online content
• Built and optimized content from The Knot regional and national magazine for TheKnot.com
• Interviewed brides and wedding professionals

• Wrote headlines, deks, and romance copy for feature stories for Kraft Foods' American and Canadian magazines (Food & Family and What's Cooking)
• Created department pages, including TOC and feature opener
• Optimized recipes for search on kraftrecipes.com and kraftcanada.com
• Planned photography for print magazine and attended photoshoots
• Conducted audience research on Millennial readers
• Analyzed competitors' daily newsletter strategies

US

• Pitched and wrote posts for the beauty and entertainment blogs
• Wrote and built slideshows and quizzes
• Optimized articles for search
• Completed photo research, created collages and cropped photos using Photoshop
• Managed magazine's freebies and sweepstake giveaways
• Maintained Seventeen's Pinterest account

Naperville, IL, US

• Created copy for quarterly newsletter
• Wrote and distributed press releases
• Edited articles for local advertorials
• Managed museum's social media presence
• Increased Museum's total Twitter followers and Facebook fans

US

• Wrote blogs and created video blogs about college life weekly and never missed a deadline
• Contributed story ideas, quotes, photos, and other content for the print magazine
• Interacted often with print and web editors
• Promoted Seventeen content on social media platforms