- Built and implemented OfferUp’s PR and internal communications strategy, driving a 350% increase in media coverage volume over two years while consistently exceeding quality benchmarks. - Partnered closely with the CEO and C-suite to craft high-impact messaging and visibility programs.- Led the development and launch of a full redesign of the OfferUp corporate website, introducing standalone B2B elements and integrating ongoing content marketing initiatives to drive engagement and brand visibility.- Developed foundational PR assets, including corporate narratives, key messaging, leadership communications, and a refreshed approach to social media and owned channels.- Designed and executed a comprehensive internal communications strategy, including all-staff meetings, town halls, and digital content, fostering alignment and strengthening company culture.- Relaunched the OfferUp Recommerce Report, positioning it as an authoritative resource on industry trends, earning coverage from The Today Show, USA Today, CNBC, and more.- Partnered with business development and external teams to craft communication strategies for high-profile partnership announcements, bolstering OfferUp’s industry position.- Directed media relations, crisis communications, and thought leadership campaigns, managing internal staff and external agencies to deliver impactful outcomes.

- Directed global PR efforts for Amazon Prime Gaming across 200+ countries, achieving an 80% increase in awareness and engagement among Prime members.- Collaborated with partners such as Riot Games, EA, and Ubisoft to amplify campaigns, driving record results in earned media and customer engagement.- Exceeded business KPIs by 85%, with September 2021 marking the most successful month in Prime Gaming’s history and a 210% YoY increase in media coverage volume.- Established proprietary media measurement tools and social listening systems, later adopted across Amazon’s gaming divisions.- Managed two full-time staff and seven global PR agencies while spearheading initiatives that showcased Amazon’s gaming ecosystem.

Public Relations lead for Amazon Luna. Develop and execute program-wide external communication strategies across multiple products and services. Provide daily counsel for C and D-level executives – manage speaking engagement and media training. Lead Consumer Entertainment cross-functional team across the Amazon Devices group. Manage press activations across the Amazon Devices group, forging new media relationships for emerging business and acting as day-to-day press spokesperson for multiple products. Utilize multiple platforms and tactics (earned, owned and social) to secure coverage and drive momentum. Coordinate and execute PR presence at major trade shows. Drive program strategy across internal stakeholder teams including Product, Marketing, Engineering and Brand. Manage external PR agencies.

Global business lead for Xbox, one of the largest clients in the Edelman PR network. Proven client counselor and collaborator across integrated marketing channels including public relations, analyst relations, product marketing, crisis management, consumer marketing, promotions, video production and community engagement. Extensive experience developing strategic messaging and execution for product launches, events, internal communications, and social advocacy programs. Managed and executed a diverse set of programs and initiatives including first and third-party game launches, live action entertainment projects, owned channel communications, family and kids-focused programming and major hardware releases including Xbox One, Xbox One X, Kinect and the Xbox Adaptive Controller. Established and nurtured key media relationships across multiple categories including tech, consumer, business, sports, kids and family interest, video game enthusiasts and broadcast outlets. Executed all aspects of product launches and key events including product and feature announcements, product reviews, launch events, tradeshows, media showcases, developer studio tours, multi-city product tours, script writing, video production and executive spokesperson training. Managed teams of varying size and scope, from core product-focused PR teams to large cross-functional event teams. Proven track record of mentoring and coaching junior staff and direct reports.

Conducted proactive and reactive media and analyst relations on behalf of clients including LG Mobile Phones, Square Enix, Giant Bicycles, Fox Mobile Entertainment and Intel. Managed day-to-day client communication, developed monthly budgets and provided strategic counsel on media relations, crisis management, internal communication and cause-based marketing. Executed high-profile publicity initiatives including press conferences, product review programs, product placement and global media tours. Drafted, edited and distributed press releases, media collateral, contributed articles and external marketing documents.