Keith Jackson Email & Phone Number

Charlotte, NC, US

New York, United States

As SVP GCL, I help lead a cross-functional and multi-agency team that generates marketing and creative strategies which drive revenue growth for our partners. Through strategic counsel, business acumen, and the ability to identify and capitalize on culture, we champion the integration of creativity, technology, and data to achieve shared success.Awards +.

Charlotte, North Carolina, United States

Delta Athletic Group is a consultancy for women hockey players, looking to secure a NCAA athletic scholarship. We provide quantitative and qualitative in-game metrics, AI analysis, along with off-ice counsel in psychology and nutrition. In year 1, we have a 100% scholarship acquisition rate for our clients.

Winston-Salem, North Carolina, United States

Oversaw the strategy, innovation, media, social, and account departments. Worked across departments to lead effective creative solutions that combined advertising that drives growth for today with innovation that designed growth for tomorrow.

Brooklyn, NY

Executive partner that drives business and advertising effectiveness through cultural influence and creativity. Clients: AT&T and HBO.2024 Gold Clio, AT&T 5G Helmet - Connected Devices2024 Silver Clio, AT&T 5G Helmet - Emerging technology2024 Bronze Clio, AT&T 5G Helmet - Partnerships2x Silver Cannes Lions, Codes of Culture - AT&T2020 Clio Sports Award.

Greater New York City Area

Clients: Justworks, Roman Health, Kimpton Hotels, Fazer ChocolatesOne of the three executive principals which drives influence, produces best-in-class creative, and resolves the business challenges that face our clients. The approach provided us the distinction of being Ad Age's Small Agency of the Year (gold) in 2018.Distinctions / Awards:Gold, Digital.

Greater New York City Area

Clients: Sprint, Google Pixel, New York Times, Virgin Mobile, CNBC, Evian, UFC, Motorola Global. Worked in a senior leadership position on a vast array of blue chip clients ranging from the global launch of the Google Pixel phone to the New York Times, Evian, Sprint, and CNBC. All strategy and creative brought positive business results, along with a high.

Toronto, Canada Area

Client: Honda Part of the leadership group on Honda that worked closely with client executives to lead the strategic and creative development for the account. Developed and executed effective “win” strategies for each of the brand’s nameplates, which are still used today.Distinctions / Awards:Led the team that allowed the Civic to its 18th straight year as.

Toronto

Client: Bombardier Recreational ProductsKey team leader of brand strategy, along with overall digital / mobile consumer platform and campaign experiences for brands such as Spyder, Seadoo, Skidoo and Evinrude.

San Francisco Bay Area

Clients: Chevrolet, Frito Lay, Google / Motorola Worked with senior leaders in an account strategy role while managing multiple member teams to execute the day-to-day initiatives that were outlined in our aligned strategies.Distinctions / Awards:1 x Gold Cannes Lion, Digital. Chevrolet Gametime App.2 x Bronze Cannes Lion 2012, Integration. Chevrolet Sonic.

Clients: Volkswagen, Burger KingManaged day-to-day team of 6 for Volkswagen while helping build out strategic communication plans with a heavy integration with digital / interactive. Part of the Burger King account team that helped steer and execute award winning campaigns that also helped the client achieve 14 quarters of double digit sales.

• Clients: BMW Canada, National Car and Truck Rental, CPI Plastics, New Business DevelopmentScope of responsibilities included brand positioning, 2005/06 communication plans, budget management, promotion and partnership.
• Played an integral role on original pitch team during brand repositioning for National Car Rental.
• Developed integrated marketing plans via channel promotions, direct marketing, print, digital and CRM tactics, resulting in a 12% increase in retail transactions.
• Oversaw development and execution of TV and radio campaign in English and French.
• Collaborated with National’s VP Marketing to launch communication strategy to franchisees.
• Secured partnerships with reputable television programs to increase brand exposure.