Keith"s Kettle Corn is a gourmet popcorn shop located in Azusa, California.

Plan, develop & execute on all aspects of the business including: *Brand Strategy *Marketing & PR *Sales Management *HR Management *Financial Management *Investor Relations *Retailer Relations *Distributor Relations *Community Relations & Brand Spokesperson *General Management & Operational Efficiency

LicensingPlanning/ResearchingBook keepingStaff Development/SchedulingProduct researchSales/MarketingCreating Contacts

Planned and implemented sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.Developed and managed sales/marketing operating budgets.Planned and oversaw advertising and promotion activities including print, online and electronic media.Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Ensured effective control of marketing results, and took corrective actions to guarantee that achievement of marketing objectives were within designated budgets.Oversaw and evaluated market research and adjusted marketing strategy to meet changing market and competitive conditions.Monitored competitor products, sales and marketing activities.Guided preparation of marketing activity reports and presents to executive management.Established and maintained a consistent corporate image throughout all product lines, promotional materials, and events.Directed sales forecasting activities and sets performance goals accordingly.Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.Directed market channel development activity and coordinated sales distribution by establishing sales quotas and goals for each location.Represented company at trade association meetings to promote product.Analyzed and controlled expenditures of division to conform to budgetary requirements.Assisted other departments within organization to prepare manuals and technical publications.Prepared periodic sales report showing sales volume, potential sales and areas of proposed retail base expansion.