Keith Mcdonald Email and Phone Number

Played a critical advisory role in the opening of a new bike & fit studio concept retail store. Responsible for the day-to-day operations including store operations, budgeting, procurement, vendor relations, and team management.

Generated sales revenue growth by expanding business with existing customers and adding new customers. Negotiated and closed deals ensuring profit margins were met. Built customer trust by focusing on win-win opportunities and delivering a great customer experience.Turned around an underperforming territory and increased annual sales within the first year.Developed and implemented a targeted sales strategy that resulted in a 25% increase in new customer acquisition within the first year.Maintained a 95% customer satisfaction rate by proactively addressing customer needs and providing timely solutions.Collaborated with cross-functional teams to develop and launch a new product line, resulting in a 25% increase in sales revenue within the first year.

Direct sales and account management of a $1.5 million territory with the intent to increased product sales hunt for new client services, solution processes, and training for product rollouts. Initiate project management on new client implementation and direct new sales initiatives.• Identified potential customers and developed relationships with small to large business clients. • Generated customized sales quotes, recommended related products, ensured contract details were registered and approved and assisted with product configurations for approximately 500 clients in Northern California, Washington, Oregon.• Owned the territory's performance including profit and loss, benchmark loss ratios, commissions, and submission activity including any corrective refresh programs for underperforming health clubs.• Provided market feedback regarding competitive offerings, prospect needs, and generated product development ideas.• Evaluated customer blueprints and equipment needs to prepare customized sales quotes.

Responsible for the training and development fo 45 personal trainers and ensuring personal trainers achieve client growth by hitting sales (sessions) targets. Led recruiting, objective setting, education, and performance monitoring of the personal training staff. • Designed and implemented a strategic business plan to increase Club revenue by improving client retention and growing new client acquisition. • Train personal trainers in sales techniques enabling the team to achieve client growth hit sales targets and increase club revenue.• Lead the educational development of the personal training staff by creating training materials and facilitating the education of the latest industry fitness trends.• Lead recruiting and on-boarding of new trainers by teaching Equinox fitness assessment, program design, five-star member service, and ensuring the trainers have strong customer service skills

Provided consultative sales and account management to existing and new B2B, Specialty Retail & Health Club accounts. Responsible for the training and development of a small sales and field marketing team. • Consistently the top sales performer in the organization, and successfully turned around underperforming territories. Awarded Top Sales Rep in 2014 for increasing annual sales volume by 154% within the sales territory in the electronics wearable space.• Achieved 84% revenue growth in the small to mid- major specialty retail space, and achieved 20% revenue growth in the health club space in 2013. • Effective prospecting resulted in closing an average of 52% of all new business.• Identified specific sporting events and promotional opportunities in territory to drive brand awareness, brand affinity and new product adoption.• Developed custom marketing and sales tactics and POS materials for the region to support new product launches, such as a unique partnership with the San Francisco Giants’ half marathon pace team.• Orchestrated successful promotional campaigns through effective sell-in merchandising programs to key retailers that increased brand penetration in the territory by 26%.• Helped create and organize an event of 30+ of the world's most prominent journalists and bloggers for a three-day cycling event in the Alps to build excitement for an upcoming launch of Polar’s new Cycling Computers. • Organized and orchestrated a successful promotional campaign for Polar’s Ride How You Feel and The Comm-Utah Ride project through effective social media activation.

Helped specialty endurance sport manufacturers grow their business in California by hunting, identifying, recruiting and establishing new key retailer partners.• Expertise with performance food/beverage/CPG brands (Glukos Energy, Drip Drop Inc.), Soft Goods (Salming Running Shoes, Wattie Ink Custom Cycling & Triathlon Clothing), Hard Goods (Alto Wheels, NOW Helmets). • Designed and implemented comprehensive sales plan, and developed strong business referral network. • Provided professional and technical knowledge to customers through educational workshops and clinics and by reviewing professional publications. • Acted as a liaison to customers on relevant brand initiatives, collaboratively develop capabilities, and enhance the brands & retail partner connection to the consumer.

Conducted direct selling to small and mid-market businesses in the real estate and rental property management space. Responsible for maintaining and growing existing customer relationships, as well as generating new sales opportunities through aggressive prospecting, networking and marketing.• Sold clients on the benefits of hotpads.com SaaS platform versus competitive Internet listing services (ILS).• Consistently ranked a top performer on a monthly basis, and exceeded sales target by 50% in 2012.• Grew department sales revenue by 70% within the first year, surpassing individual sales quota by 120%.• Responsible for introducing innovative solutions to address customers’ sales and marketing challenges. • Developed effective SEM & SEO programs for each account to ensure successful growth in revenue. • Coached, managed and mentored a team of 10 Sales Executives while successfully handling key enterprise accounts.

Spearheaded sales of SPARK physical educational curriculum services to maximize incremental revenues primarily in the K-12, After School and Early Childhood market. Responsible for the development of new business opportunities and expansion of the SPARK program at the state, district and school level. • Built new business partnerships to grow the SPARK brand via strategic partnerships such as the NFL Play60 and PGA Golf. • Screened and close new business deals by defining schools’ needs and goals, coordinating state/federal aid grant requirements, and developing and negotiating contracts. Conducted seminars, trade shows and presentations to promote SPARK sales.

Identified and filled an unmet need in the sports retail industry by opening a retail store and training center catering to triathletes. Responsible for the day-to-day operations including marketing, budgeting, procurement, vendor relations, sponsorship and coaching. • Developed business plan, secured $280,000 in private investment, and led growth of gross revenues from $480,300 in 2006 to $850,000 in 2007.• Awarded San Francisco Chamber of Commerce’s Excellence in Business Award for being one of the most highly regarded businesses in the Bay Area.• Planned and developed a product and merchandising strategy to deliver sales and profit targets.• Founded the Zoom Multisports elite triathlon team and ambassadors, and identified opportunities to leverage them within the Triathlon and Cycling community, in the press, and with partners.