Keith Mohr Email & Phone Number

El Segundo, California, United States

El Segundo

Execute strategy, KPIs and budgets for targeted websites such as Barbie, Thomas and Friends and Boom-Co. Utilizing JIRA, Tridion (CMS), Adobe AEM (CMS), Drupal (CMS), Active Collab, Confluence, Basecamp, SharePoint, Smartsheet, Scrum and Agile Methodology to conceptualize and produce mobile and web-based content as well as interactive HTML5 and flash games. Oversees all website Legal, COPPA and ADA rules and regulation compliance. LEADERSHIP IMPACT:- Led an enterprise-wide redevelopment of Thomasandfriends.com website by creating and optimizing the brand into an enriching experience for adult and child users worldwide; engaged audiences, tripled website traffic and produced a large surge in DTC conversion.- Initiated the development of the parent and child websites for a brand-new Mattel IP, Boom-co.com; partnered with Brand and Marketing teams to build a new and exciting web experience by launching the new brand in 20 markets worldwide, which generated massive traffic and DTC conversion.

Glendale, Ca

Produced new websites in support of new Disney Junior shows and network tent-pole campaigns including Sofia The First, Doc McStuffins, Jake and the Neverland Pirates and Mickey Mouse Clubhouse. Tracked and reported on designated website traffic, analytics and user interactions using Omniture and Google Analytics. Liaised with stakeholders for site design, content and promotion of online assets. Negotiated synergy promotion ad placements and drivers. LEADERSHIP IMPACT:- Sole Producer of all content for Disney Junior IPs to include over 45 child-targeted websites.- Designed, implemented and maintained the launch of new websites for television programs including Doc McStuffins, Sofia the First, Octonauts and Jake and the Neverland Pirates resulting in an increase of online traffic which impacted other IPs and their tentpole initiatives increasing overall brand awareness.- Led UGC campaigns focused on Disney Junior IPs every quarter; designed a unique user-generated content experience on the DisneyJunior.com websites engaging the target audience and increasing overall awareness for new brands.- Optimized awareness for existing brands and drove new unique user-traffic to the full slate of DisneyJunior.com IPs.

Oversaw the design, content and promotion creation of NFLRUSH.com with over 1 million visitors monthly. Copywriter and Designer of all promotions for on-site and third-party advertising banners. Executive Producer for the Production, Graphic Design and Postproduction of all original site videos and video packages including Super Bowls XLIII and XLIV, NFL Training Camp, NFL Kickoff, NFL Draft and Madden EA video game events. LEADERSHIP IMPACT:- Managed NFL contest campaigns throughout the year engaging the targeted audience and motivating participants to act as kid Reporters for their favorite NFL teams; published new monthly site articles and content; Achieved 40% increases in monthly site traffic, page views and users while increasing monthly user registrations by over 200% YOY.

• Responsible for all branding assets and motion graphics for network On-Air Promotions and Integrated Marketing campaigns.• Developed launch campaigns for new shows with graphic branding including design, color palette and typography.• Managed staff of 12-15 staff and freelance Visual Effects Artists.• Liaised with On-Air Promotions, Integrated Marketing, Creative Services, Affiliate Relations and Online departments for all On-Air Design and motion and still graphics projects.

• Supervised Special Ops staff as well as all third-party vendors for all departmental projects.• Generated Producer assignments and prioritized workflow to ensure quality and timely delivery of all departmental promos.• Reviewed and Quality Assured all Special Ops promos daily to ensure compliance with network broadcast standards.• Liaised with On-Air Promo, On-Air Planning, Graphics, Affiliate Relations and Digital Media departments to coordinate execution of all departmental projects.• Developed and produced promos and launch campaigns for network Prime-Time Shows

• Presented competitive bids and constructed and supervised post-production schedules and budgets for feature films, movie trailers, TV series and commercials through all aspects of post-production.• Supervised feature film dailies, film to tape color correction, telecine, video editing and visual effects sessions.• Presented competitive bids to prospective clients for all aspects of post-production for A-list feature film and video projects, network television shows, television commercials and popular music videos.• Executive liaison between client Senior Executives and in-house Artists, Editors and Telecine Colorists.• Feature Film projects include Cast Away, Men Of Honor, What Lies Beneath, Anna and The King, What Dreams May Come and American Pie.

• Presented competitive bids and constructed and supervised post-production schedules and budgets for feature films, movie trailers, TV series and commercials through all aspects of post-production.• Supervised feature film dailies, film to tape color correction, telecine, video editing and visual effects sessions.• Presented competitive bids to prospective clients for all aspects of post-production for A-list feature film and video projects, network television shows, television commercials and popular music videos.• Executive liaison between client Senior Executives and in-house Artists, Editors and Telecine Colorists.• Feature Film projects include Cast Away, Men Of Honor, What Lies Beneath, Anna and The King, What Dreams May Come and American Pie.

• Operations Manager and Post-Production Producer for large high-end Post Production house in NYC.• Offered clients expert advice and guidance for film and video projects for full length features, music videos, network television shows and high-end commercials including dozens of Super Bowl commercials. • Television projects include, OZ, Homicide: Life on the Street, NBA Films, • Feature Film projects include Kicking and Screaming, Delivering Milo

• Assistant Producer for The Randall Cunningham Show(Philadelphia Eagles NFL QB), The Rich Kotite Show(Philadelphia Eagles NFL Coach), The Annual CoreStates Professional Bicycle Races and daily sports, news broadcasts and special events.

Bachelor Of Arts, Communications

Communication, General