• Directed strategy development for 5+ brands by conducting market research, generating analytical insights, and developing marketing initiatives, improving brand engagement by 19% across campaigns. • Created strategic go-to-market plan and pricing strategy for mobile app by conducting market research, defining value proposition, and setting price tiers and options, increasing monetization by 13%.• Lead creation of marketing campaigns by highlighting user benefits and customer stories, increasing SaaS trial rate by 54%.• Managed consumer behavior research for major sports brand, improving international branding strategies.

• Created and managed content marketing strategy resulting in 564K website visitors, growing app users from 0 to 2.4K.• Managed PPC campaigns to 6.2 million Facebook users, keyword analysis, ad copy, A/B testing, and audience targeting, growing Facebook followers by 230%, Instagram by 307%.• Directed brand positioning and media strategy, targeting influencers and major media, greatly growing brand awareness.• Managed app rebuild and UI improvements, including UX, payment system, and in-app promo system, improving in-app messaging.

• Supervised 15+ creative & technical staff by providing staff training & development, delivering support, and assessing performance, enhancing productivity.• Developed customer referral program, researching target audience, developing program, and optimizing, increasing sales by 19%. • Managed design and development of in-house opt-in email marketing software, defining requirements, using collaboration tools, providing feedback, empowering company to improve conversion rate by 9%.