Collaborates with cross-functional teams to formulate and execute comprehensive strategies, qualifying leads and crafting impactful digital assets for Account-Based Marketing (ABM) campaigns rolled-out across diverse industry verticals, including Transportation & Logistics, Commercial Airlines, Manufacturing, Healthcare & Pharmaceuticals, and Retail, ensuring tailored and effective outreach in each sector.Oversees end-to-end management of content, design, development, SEO, and analytics for both internal and external websites within the organization. Collaborates closely with executives to formulate and implement online strategies, while tracking progress through key metric analysis.Lead the establishment and ongoing enforcement of a company-wide brand system. Crafted meticulous brand guidelines, ensuring the uniformity of internal and customer-facing presentations, co-branding initiatives with technology partners, event branding, on-premise displays, and online presence. Committed to upholding stringent brand standards across diverse touchpoints, fostering a cohesive and impactful brand identity.

Worked directly with CTO to analyze large data sets to develop marketing strategies to promote a catalog of over 1 million research reagents through targeted search advertising and SEO best practices. Used historical purchasing data over several years to determine how to best sort and display products so that researchers could easily find the best products for their research projects. Worked with senior web developers to design and develop a simple front-end UI, making a complex catalog of research products easy to navigate.Worked closely with founder and CEO to develop branding and marketing strategy for proprietary antibody validation process, increasing sales of top performing products with higher margins.Managed all social media accounts with strict scientific and brand adherence standards.Managed brand evolution through acquisition process which included the merging of several top antibody research labs.

Consulted with B2B and B2C clients primarily in technology and retail industries to develop business, marketing, and brand strategies. Developed and managed roll-out of all digital and physical media assets required to execute the approved strategy.Conducted focus groups and customer surveys to collect primary data for clients to inform strategic decisions.